Ornamental plant Audience in Germany
Ornamental plant has an estimated audience of 6,737,120 people in Germany. 54.3% are female, 45.7% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Landscape design, Lawn, Urban horticulture, Vegetable Gardening, Garden furniture.
The average Ornamental plant fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Landscape design, Lawn, Urban horticulture, with strongest over-indexing on Landscape design (28.16× the country average). Demographically, the Ornamental plant audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as DIY Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Ornamental plant fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 39.5 |
| Estimated audience size | 6,737,120 |
Audience persona
The typical Ornamental plant fan in Germany is balanced, around 39.5 years old, with strong DIY Mentality tendencies and a notable affinity for Landscape design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,419,970 | 0.96× |
| Bayern | 1,058,265 | 0.98× |
| Baden-Württemberg | 815,909 | 0.89× |
| Niedersachsen | 641,598 | 0.98× |
| Sachsen | 386,967 | 1.17× |
| Hessen | 360,260 | 0.7× |
| Rheinland-Pfalz | 357,494 | 1.06× |
| Sachsen-Anhalt | 259,383 | 1.49× |
| Schleswig-Holstein | 244,804 | 1.01× |
| Thüringen | 241,955 | 1.41× |
| Brandenburg | 212,241 | 1.02× |
| Berlin | 174,475 | 0.58× |
| Mecklenburg-Vorpommern | 146,439 | 1.14× |
| Saarland | 113,765 | 1.38× |
| Hamburg | 102,009 | 0.67× |
| Bremen | 33,052 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Landscape design | 28.16× | Business & Career |
| Lawn | 20.32× | Home & Garden |
| Urban horticulture | 28.12× | Home & Garden |
| Vegetable Gardening | 30.29× | Food & Beverages |
| Garden furniture | 12.52× | Home & Garden |
| Plant | 7.32× | Home & Garden |
| Home repair | 7.52× | Home & Garden |
| Flowering plant | 11.12× | Home & Garden |
| Bedroom | 7.06× | Home & Garden |
| Landscaping | 8.86× | Home & Garden |
| Living room | 6.28× | Home & Garden |
| Home construction | 6.18× | Home & Garden |
| Kitchenware | 7.77× | Home & Garden |
| Hardware store | 6.58× | Home & Garden |
| Houseplant | 7.37× | Home & Garden |
| Flower | 4.89× | Home & Garden |
| IKEA | 3.73× | Home & Garden |
| Kitchen utensil | 8.72× | Home & Garden |
| Handyman | 15.06× | Home & Garden |
| Renovation | 5.11× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.99 |
| Mindfulness | BALANCE | 2.23 |
| Sustainability | BALANCE | 1.85 |
| Urban Lifestyle | OPEN | 1.6 |
| Design Affinity | PREMIUM | 1.52 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Japan | 9.0% |
| Germany | 6.1% |
See Ornamental plant audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ornamental plant have in Germany?
Ornamental plant has an estimated audience of 6,737,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ornamental plant fans?
54.3% of Ornamental plant fans are female, 45.7% are male, with an average age of 39.5 years.
Which brands do Ornamental plant fans like most?
Ornamental plant fans show strongest brand affinity for Landscape design (28.16×), Lawn (20.32×), and Urban horticulture (28.12×) over the country average.
Where do Ornamental plant fans live in Germany?
Ornamental plant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,419,970), Bayern (reach 1,058,265), and Baden-Württemberg (reach 815,909). These three regions account for the largest share of the active audience.
What other brands do Ornamental plant fans also like?
Beyond Ornamental plant itself, the audience over-indexes on Lawn (20.32×), Urban horticulture (28.12×), Vegetable Gardening (30.29×), and Garden furniture (12.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ornamental plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.