Rascasse Audience Intelligence

Ornamental plant Audience in Germany

A data profile of the people who buy, follow and care about Ornamental plant in Germany — modelled from more than twelve digital signal sources. Ornamental plant has an estimated audience of 6,737,120 people in Germany.

#418among Topic in Germany#48in Home & Garden

The average Ornamental plant fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Landscape design, Lawn, Urban horticulture, with strongest over-indexing on Landscape design (28.16× the country average).

Demographically, the Ornamental plant audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ornamental plant fan in Germany is balanced, around 39.5 years old, with strong DIY Mentality tendencies and a notable affinity for Landscape design.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ornamental plant profile in Germany.

Audience size
6.7M
in Germany
Gender
54.3%♀
45.7% male
Age
39.5
average years
Country rank
#683
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ornamental plant fans

54.3% are female, 45.7% are male, average age 39.5.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Ornamental plant audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age39.5
Estimated audience size6,737,120
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Ornamental plant audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Ornamental plant audience comes from Germany.

Worldwide audience distribution share by country for Ornamental plant
CountryShare
United States19.2%
Japan9.0%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ornamental plant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ornamental plant fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~300K1.47×
02Thüringen~300K1.47×
03Saarland~100K1.42×
04Rheinland-Pfalz~400K1.24×
05Sachsen~400K1.21×
06Mecklenburg-Vorpommern~100K1.12×
07Brandenburg~200K1.00×
08Niedersachsen~600K0.95×
09Schleswig-Holstein~200K0.93×
10Nordrhein-Westfalen~1.5M0.91×
11Bayern~1M0.91×
12Bremen~50K0.85×
13Baden-Württemberg~800K0.84×
14Hessen~400K0.70×
15Hamburg~100K0.65×
16Berlin~200K0.57×
Fig. 06

Affinity by region

Affinity by region — Ornamental plant, Germany
0.57×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ornamental plant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ornamental plant audience
#·InterestCategoryAffinity×
01Vegetable GardeningFood & Beverages30.29×
02Landscape designBusiness & Career28.16×
03Urban horticultureHome & Garden28.12×
04LawnHome & Garden20.32×
05HandymanHome & Garden15.06×
06Garden furnitureHome & Garden12.52×
07Flowering plantHome & Garden11.12×
08LandscapingHome & Garden8.86×
09Kitchen utensilHome & Garden8.72×
10KitchenwareHome & Garden7.77×
11Home repairHome & Garden7.52×
12HouseplantHome & Garden7.37×
13PlantHome & Garden7.32×
14BedroomHome & Garden7.06×
15Hardware storeHome & Garden6.58×
16Living roomHome & Garden6.28×
17Home constructionHome & Garden6.18×
18RenovationHome & Garden5.11×
19FlowerHome & Garden4.89×
20IKEAHome & Garden3.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ornamental plant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ornamental plant audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL4.44×
Quality AwarenessPREMIUM1.85×
Design AffinityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ornamental plant audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.58×
MindfulnessBALANCE0.60×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ornamental plant have in Germany?

Ornamental plant has an estimated audience of 6,737,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ornamental plant fans?

54.3% of Ornamental plant fans are female, 45.7% are male, with an average age of 39.5 years.

03

Which brands do Ornamental plant fans like most?

Ornamental plant fans show strongest brand affinity for Landscape design (28.16×), Lawn (20.32×), and Urban horticulture (28.12×) over the country average.

04

Where do Ornamental plant fans live in Germany?

Ornamental plant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Ornamental plant fans also like?

Beyond Ornamental plant itself, the audience over-indexes on Lawn (20.32×), Urban horticulture (28.12×), Vegetable Gardening (30.29×), and Garden furniture (12.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Ornamental plant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ornamental plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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