Rascasse Audience Intelligence

Urban horticulture Audience in Germany

A data profile of the people who buy, follow and care about Urban horticulture in Germany — modelled from more than twelve digital signal sources. Urban horticulture has an estimated audience of 2,816,357 people in Germany.

#1388among Topic in Germany#193in Home & Garden

The average Urban horticulture fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ornamental plant, Houseplant, Water filter, with strongest over-indexing on Ornamental plant (28.12× the country average).

Demographically, the Urban horticulture audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Urban horticulture fan in Germany is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Ornamental plant.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban horticulture profile in Germany.

Audience size
2.8M
in Germany
Gender
59.2%♀
40.8% male
Age
42.6
average years
Country rank
#2297
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urban horticulture fans

59.2% are female, 40.8% are male, average age 42.6.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Urban horticulture audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age42.6
Estimated audience size2,816,357
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Urban horticulture audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Urban horticulture audience comes from Germany.

Worldwide audience distribution share by country for Urban horticulture
CountryShare
United States23.4%
Italy16.1%
Germany11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban horticulture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Urban horticulture fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~90K1.30×
02Thüringen~90K1.30×
03Saarland~40K1.22×
04Bremen~30K1.13×
05Mecklenburg-Vorpommern~60K1.10×
06Brandenburg~90K1.05×
07Sachsen~100K0.97×
08Schleswig-Holstein~100K0.95×
09Rheinland-Pfalz~100K0.90×
10Hamburg~60K0.90×
11Niedersachsen~200K0.87×
12Berlin~100K0.83×
13Hessen~200K0.78×
14Baden-Württemberg~300K0.76×
15Bayern~300K0.74×
16Nordrhein-Westfalen~400K0.69×
Fig. 06

Affinity by region

Affinity by region — Urban horticulture, Germany
0.69×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban horticulture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban horticulture audience
#·InterestCategoryAffinity×
01Ornamental plantHome & Garden28.12×
02Water filterFood & Beverages20.00×
03DeWaltHome & Garden12.88×
04Google TrendsInternet & Social Media9.54×
05HouseplantHome & Garden9.34×
06Karl MarxLiterature8.99×
07FertilizerHome & Garden7.21×
08BathtubBeauty & Wellness6.71×
09John DeereCars & Mobility6.57×
10Non-alcoholic beverageFood & Beverages5.12×
11Garden furnitureHome & Garden4.95×
12Garden centreHome & Garden3.90×
13ZooKids & Family3.64×
14KitchenwareHome & Garden3.51×
15TagesschauMovies & TV3.06×
16FocusNews2.96×
17Efficient energy useTechnology & Electronics2.85×
18Organic farmingFood & Beverages2.71×
19Obi (store)Shopping1.98×
20Müller (company)Food & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban horticulture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban horticulture audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.00×
Urban LifestyleOPEN1.85×
SustainabilityBALANCE1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban horticulture audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Risk AppetiteTHRILL0.82×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban horticulture have in Germany?

Urban horticulture has an estimated audience of 2,816,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Urban horticulture fans?

59.2% of Urban horticulture fans are female, 40.8% are male, with an average age of 42.6 years.

03

Which brands do Urban horticulture fans like most?

Urban horticulture fans show strongest brand affinity for Ornamental plant (28.12×), Houseplant (9.34×), and Water filter (20×) over the country average.

04

Where do Urban horticulture fans live in Germany?

Urban horticulture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Urban horticulture fans also like?

Beyond Urban horticulture itself, the audience over-indexes on Houseplant (9.34×), Water filter (20×), DeWalt (12.88×), and Tagesschau (3.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Urban horticulture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Urban horticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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