Urban horticulture Audience in Germany
Urban horticulture has an estimated audience of 2,816,357 people in Germany. 59.2% are female, 40.8% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Artistic inspiration, Esra Erol, Unique Gifts, Collectable.
The average Urban horticulture fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Artistic inspiration, Esra Erol, with strongest over-indexing on Progressive rock (3.96× the country average). Demographically, the Urban horticulture audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Urban horticulture fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 42.6 |
| Estimated audience size | 2,816,357 |
Audience persona
The typical Urban horticulture fan in Germany is more female, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 321,401 | 0.52× |
| Bayern | 241,204 | 0.53× |
| Niedersachsen | 208,405 | 0.76× |
| Baden-Württemberg | 207,425 | 0.54× |
| Sachsen-Anhalt | 132,272 | 1.81× |
| Thüringen | 132,190 | 1.84× |
| Sachsen | 128,646 | 0.93× |
| Brandenburg | 103,565 | 1.19× |
| Rheinland-Pfalz | 97,806 | 0.69× |
| Hessen | 85,915 | 0.4× |
| Schleswig-Holstein | 83,767 | 0.83× |
| Mecklenburg-Vorpommern | 73,184 | 1.36× |
| Saarland | 64,853 | 1.88× |
| Berlin | 55,776 | 0.44× |
| Bremen | 41,613 | 1.73× |
| Hamburg | 34,611 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.96× | Music & Radio |
| Artistic inspiration | 1.85× | Arts & Culture |
| Esra Erol | 7.68× | Movies & TV |
| Unique Gifts | 1.52× | Shopping |
| Collectable | 1.53× | Kids & Family |
| Mothercare | 1.85× | Kids & Family |
| Opposition (politics) | 4.64× | Politics & Society |
| Natural rubber | 1.72× | Cars & Mobility |
| Figure painting (hobby) | 2.69× | Arts & Culture |
| Headhunters (film) | 3.12× | Movies & TV |
| Stucco | 1.68× | Home & Garden |
| Icon (magazine) | 1.58× | Arts & Culture |
| Anton Hofreiter | 3.21× | Politics & Society |
| Vijesti.ba | 2.49× | News |
| Faun (band) | 2.65× | Music & Radio |
| Brunello Cucinelli | 2.72× | Fashion & Accessoires |
| Caprivi Strip | 5.53× | |
| Roaming | 2.22× | Technology & Electronics |
| Sixx | 1.7× | Movies & TV |
| Ho, Ghana | 2.29× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| DIY Mentality | THRILL | 1.78 |
| Pet Ownership | JOY | 1.61 |
| Creativity | OPEN | 1.44 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Healthy Lifestyle | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Italy | 16.1% |
| Germany | 11.2% |
See Urban horticulture audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Urban horticulture have in Germany?
Urban horticulture has an estimated audience of 2,816,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Urban horticulture fans?
59.2% of Urban horticulture fans are female, 40.8% are male, with an average age of 42.6 years.
Which brands do Urban horticulture fans like most?
Urban horticulture fans show strongest brand affinity for Progressive rock (3.96×), Artistic inspiration (1.85×), and Esra Erol (7.68×) over the country average.
Where do Urban horticulture fans live in Germany?
Urban horticulture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 321,401), Bayern (reach 241,204), and Niedersachsen (reach 208,405). These three regions account for the largest share of the active audience.
What other brands do Urban horticulture fans also like?
Beyond Urban horticulture itself, the audience over-indexes on Artistic inspiration (1.85×), Esra Erol (7.68×), Unique Gifts (1.52×), and Collectable (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Urban horticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.