Organic farming Audience in Germany
Organic farming has an estimated audience of 7,864,226 people in Germany. 55.0% are female, 45.0% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Organic product, Vegetarian cuisine, More Nutrition, Organic food, Healthy food.
The average Organic farming fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Organic product, Vegetarian cuisine, More Nutrition, with strongest over-indexing on Organic product (4.53× the country average). Demographically, the Organic farming audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Organic farming fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 39.0 |
| Estimated audience size | 7,864,226 |
Audience persona
The typical Organic farming fan in Germany is balanced, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Organic product.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,955,340 | 1.14× |
| Bayern | 1,314,958 | 1.04× |
| Baden-Württemberg | 1,162,557 | 1.08× |
| Niedersachsen | 925,368 | 1.21× |
| Hessen | 479,385 | 0.8× |
| Rheinland-Pfalz | 424,977 | 1.08× |
| Brandenburg | 369,115 | 1.51× |
| Sachsen | 363,544 | 0.94× |
| Berlin | 317,184 | 0.9× |
| Schleswig-Holstein | 311,724 | 1.1× |
| Thüringen | 230,458 | 1.15× |
| Sachsen-Anhalt | 154,423 | 0.76× |
| Hamburg | 151,527 | 0.85× |
| Mecklenburg-Vorpommern | 137,466 | 0.92× |
| Saarland | 73,247 | 0.76× |
| Bremen | 50,692 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Organic product | 4.53× | Food & Beverages |
| Vegetarian cuisine | 2.91× | Food & Beverages |
| More Nutrition | 2.73× | Health |
| Organic food | 2.35× | Food & Beverages |
| Healthy food | 3.27× | Health |
| Healthy habits | 2.4× | Health |
| Ethical consumerism | 3.39× | Shopping |
| Landscape design | 2.91× | Business & Career |
| Alnatura | 4.9× | Shopping |
| Organic horticulture | 4.54× | Food & Beverages |
| Local food | 2.29× | Food & Beverages |
| Veganism | 1.59× | Food & Beverages |
| Houseplant | 2.69× | Home & Garden |
| Knitting | 2.33× | Home & Garden |
| Sustainable energy | 2.14× | Home & Garden |
| Healthy diet | 2.02× | Health |
| Sustainable fashion | 3.08× | Fashion & Accessoires |
| Agribusiness | 3.79× | Politics & Society |
| Toddler | 1.96× | Kids & Family |
| Renewable energy | 1.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.1 |
| Indulgence | JOY | 1.62 |
| Healthy Lifestyle | BALANCE | 1.54 |
| DIY Mentality | THRILL | 1.5 |
| Sports Activity | POWER | 1.44 |
| Design Affinity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
See Organic farming audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Organic farming have in Germany?
Organic farming has an estimated audience of 7,864,226 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Organic farming fans?
55.0% of Organic farming fans are female, 45.0% are male, with an average age of 39.0 years.
Which brands do Organic farming fans like most?
Organic farming fans show strongest brand affinity for Organic product (4.53×), Vegetarian cuisine (2.91×), and More Nutrition (2.73×) over the country average.
Where do Organic farming fans live in Germany?
Organic farming fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,955,340), Bayern (reach 1,314,958), and Baden-Württemberg (reach 1,162,557). These three regions account for the largest share of the active audience.
What other brands do Organic farming fans also like?
Beyond Organic farming itself, the audience over-indexes on Vegetarian cuisine (2.91×), More Nutrition (2.73×), Organic food (2.35×), and Healthy food (3.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.