Alnatura Target Market in Germany
A data profile of the people who buy, follow and care about Alnatura in Germany — modelled from more than twelve digital signal sources. Alnatura has an estimated audience of 1,931,170 people in Germany.
The average Alnatura fan in Germany is 41.1 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include hessnatur, Organic farming, Sustainable energy, with strongest over-indexing on hessnatur (11.88× the country average).
Demographically, the Alnatura audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Alnatura fan in Germany is more female, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for hessnatur.
At a glance
The key figures that characterise the Alnatura profile in Germany.
Search interest · 12-month trend
Customer demographics of Alnatura
74.8% are female, 25.2% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 41.1 |
| Estimated audience size | 1,931,170 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Alnatura audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 78.6% |
| Switzerland | 7.3% |
| Austria | 4.6% |
Geography
Where the Alnatura audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 1.87× | |
| 02 | Baden-Württemberg | ~500K | 1.78× | |
| 03 | Hessen | ~200K | 1.59× | |
| 04 | Hamburg | ~70K | 1.54× | |
| 05 | Bremen | ~20K | 1.32× | |
| 06 | Rheinland-Pfalz | ~100K | 1.20× | |
| 07 | Bayern | ~300K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~400K | 0.89× | |
| 09 | Schleswig-Holstein | ~60K | 0.82× | |
| 10 | Niedersachsen | ~100K | 0.74× | |
| 11 | Sachsen | ~70K | 0.71× | |
| 12 | Brandenburg | ~40K | 0.68× | |
| 13 | Thüringen | ~30K | 0.53× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.53× | |
| 15 | Saarland | ~10K | 0.49× | |
| 16 | Sachsen-Anhalt | ~20K | 0.41× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Alnatura audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Environmental engineering | Business & Career | 19.01× | ||
| 02 | hessnatur | Shopping | 11.88× | ||
| 03 | Weleda | Beauty & Wellness | 9.74× | ||
| 04 | Armedangels | Fashion & Accessoires | 9.23× | ||
| 05 | Waste | Home & Garden | 5.36× | ||
| 06 | Organic farming | Food & Beverages | 4.74× | ||
| 07 | Sustainable energy | Home & Garden | 4.44× | ||
| 08 | Birkenstock | Fashion & Accessoires | 3.76× | ||
| 09 | Sewing machine | Home & Garden | 3.45× | ||
| 10 | Renewable energy | Business & Career | 3.35× | ||
| 11 | Knitting | Home & Garden | 2.87× | ||
| 12 | Sewing | Home & Garden | 2.74× | ||
| 13 | Baby food | Kids & Family | 2.61× | ||
| 14 | Organic food | Food & Beverages | 2.54× | ||
| 15 | Sunday Natural | Health | 2.53× | ||
| 16 | Tchibo | Shopping | 2.42× | ||
| 17 | Vegetarian cuisine | Food & Beverages | 2.27× | ||
| 18 | More Nutrition | Health | 1.91× | ||
| 19 | IKEA | Home & Garden | 1.90× | ||
| 20 | Harry Potter | Movies & TV | 1.69× |
Personality of the Alnatura audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.88× | |
| Healthy Lifestyle | BALANCE | 2.24× | |
| Design Affinity | PREMIUM | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Early Adopter Mentality | POWER | 0.78× |
Frequently asked questions
Who is Alnatura's target market in Germany?
Alnatura's target market in Germany covers an estimated 1,931,170 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Alnatura customers?
74.8% of the Alnatura audience are female, 25.2% are male, with an average age of 41.1 years.
Which brands do Alnatura fans like most?
Alnatura fans show strongest brand affinity for hessnatur (11.88×), Organic farming (4.74×), and Sustainable energy (4.44×) over the country average.
Where do Alnatura fans live in Germany?
Alnatura fans in Germany are most concentrated in Baden-Württemberg (reach ~500K), Nordrhein-Westfalen (reach ~400K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Alnatura fans also like?
Beyond Alnatura itself, the audience over-indexes on Organic farming (4.74×), Sustainable energy (4.44×), Environmental engineering (19.01×), and Armedangels (9.23×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Supermarket audiences in Germany
See Alnatura audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alnatura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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