Alnatura Audience in Germany
Alnatura has an estimated audience of 1,976,572 people in Germany. 74.8% are female, 25.2% are male, average age 41.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Organic farming, Sustainable energy, Environmental engineering, hessnatur, Armedangels.
The average Alnatura fan in Germany is 41.1 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Organic farming, Sustainable energy, Environmental engineering, with strongest over-indexing on Organic farming (4.74× the country average). Demographically, the Alnatura audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Alnatura fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 41.1 |
| Estimated audience size | 1,976,572 |
Audience persona
The typical Alnatura fan in Germany is more female, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Organic farming.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 485,679 | 1.8× |
| Nordrhein-Westfalen | 392,200 | 0.91× |
| Bayern | 338,073 | 1.06× |
| Hessen | 241,967 | 1.61× |
| Berlin | 164,814 | 1.86× |
| Niedersachsen | 149,457 | 0.78× |
| Rheinland-Pfalz | 123,575 | 1.25× |
| Hamburg | 67,633 | 1.51× |
| Schleswig-Holstein | 58,563 | 0.83× |
| Sachsen | 56,153 | 0.58× |
| Brandenburg | 42,566 | 0.69× |
| Thüringen | 24,649 | 0.49× |
| Bremen | 22,313 | 1.32× |
| Sachsen-Anhalt | 19,116 | 0.37× |
| Mecklenburg-Vorpommern | 18,719 | 0.5× |
| Saarland | 10,653 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Organic farming | 4.74× | Food & Beverages |
| Sustainable energy | 4.44× | Home & Garden |
| Environmental engineering | 19.01× | Business & Career |
| hessnatur | 11.88× | Shopping |
| Armedangels | 9.23× | Fashion & Accessoires |
| Renewable energy | 3.35× | Business & Career |
| Harry Potter | 1.69× | Movies & TV |
| Weleda | 9.74× | Beauty & Wellness |
| Organic food | 2.54× | Food & Beverages |
| IKEA | 1.9× | Home & Garden |
| Knitting | 2.87× | Home & Garden |
| Birkenstock | 3.76× | Fashion & Accessoires |
| Sewing machine | 3.45× | Home & Garden |
| Sewing | 2.74× | Home & Garden |
| Tchibo | 2.42× | Shopping |
| Vegetarian cuisine | 2.27× | Food & Beverages |
| Waste | 5.36× | Home & Garden |
| Baby food | 2.61× | Kids & Family |
| Garden | 1.58× | Home & Garden |
| Etsy | 2.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.97 |
| Healthy Lifestyle | BALANCE | 1.9 |
| Creativity | OPEN | 1.56 |
| DIY Mentality | THRILL | 1.55 |
| Design Affinity | PREMIUM | 1.52 |
| Mindfulness | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.5% |
| Switzerland | 7.8% |
| Austria | 4.5% |
See Alnatura audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Alnatura have in Germany?
Alnatura has an estimated audience of 1,976,572 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Alnatura fans?
74.8% of Alnatura fans are female, 25.2% are male, with an average age of 41.1 years.
Which brands do Alnatura fans like most?
Alnatura fans show strongest brand affinity for Organic farming (4.74×), Sustainable energy (4.44×), and Environmental engineering (19.01×) over the country average.
Where do Alnatura fans live in Germany?
Alnatura fans in Germany are most concentrated in Baden-Württemberg (reach 485,679), Nordrhein-Westfalen (reach 392,200), and Bayern (reach 338,073). These three regions account for the largest share of the active audience.
What other brands do Alnatura fans also like?
Beyond Alnatura itself, the audience over-indexes on Sustainable energy (4.44×), Environmental engineering (19.01×), hessnatur (11.88×), and Armedangels (9.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alnatura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.