Weleda Target Market in Germany
A data profile of the people who buy, follow and care about Weleda in Germany — modelled from more than twelve digital signal sources. Weleda has an estimated audience of 861,923 people in Germany.
The average Weleda fan in Germany is 37.6 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Sustainable energy, Environmental engineering, Alnatura, with strongest over-indexing on Sustainable energy (5.91× the country average).
Demographically, the Weleda audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Weleda fan in Germany is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
At a glance
The key figures that characterise the Weleda profile in Germany.
Search interest · 12-month trend
Customer demographics of Weleda
90.0% are female, 10.0% are male, average age 37.6.
Gender split
| Metric | Value |
|---|---|
| Female | 90.0% |
| Male | 10.0% |
| Average age | 37.6 |
| Estimated audience size | 861,923 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Weleda audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 20.4% |
| United States | 13.3% |
| France | 12.3% |
Geography
Where the Weleda audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.94× | |
| 02 | Bayern | ~200K | 1.24× | |
| 03 | Hamburg | ~20K | 1.20× | |
| 04 | Berlin | ~40K | 1.15× | |
| 05 | Hessen | ~70K | 1.09× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.03× | |
| 07 | Schleswig-Holstein | ~30K | 0.98× | |
| 08 | Bremen | ~7K | 0.98× | |
| 09 | Niedersachsen | ~80K | 0.94× | |
| 10 | Saarland | ~9K | 0.88× | |
| 11 | Brandenburg | ~20K | 0.82× | |
| 12 | Rheinland-Pfalz | ~30K | 0.81× | |
| 13 | Sachsen | ~30K | 0.80× | |
| 14 | Thüringen | ~20K | 0.79× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.77× | |
| 16 | Sachsen-Anhalt | ~20K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Weleda audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Environmental engineering | Business & Career | 27.32× | ||
| 02 | Alnatura | Shopping | 10.48× | ||
| 03 | Waste management | Home & Garden | 9.86× | ||
| 04 | Sustainable Development Goals | Politics & Society | 8.60× | ||
| 05 | Ringana | Beauty & Wellness | 8.24× | ||
| 06 | Naturopathy | Health | 7.59× | ||
| 07 | hessnatur | Shopping | 7.46× | ||
| 08 | Waste | Home & Garden | 7.11× | ||
| 09 | Sustainable energy | Home & Garden | 5.91× | ||
| 10 | Renewable energy | Business & Career | 4.68× | ||
| 11 | Baby food | Kids & Family | 3.73× | ||
| 12 | Sarah Engels | Movies & TV | 3.66× | ||
| 13 | Rituals | Beauty & Wellness | 3.53× | ||
| 14 | Organic farming | Food & Beverages | 3.08× | ||
| 15 | Knitting | Home & Garden | 3.01× | ||
| 16 | Toddler | Kids & Family | 2.67× | ||
| 17 | Rossmann | Shopping | 2.30× | ||
| 18 | More Nutrition | Health | 2.24× | ||
| 19 | IKEA | Home & Garden | 2.07× | ||
| 20 | Harry Potter | Movies & TV | 1.75× |
Personality of the Weleda audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.33× | |
| Design Affinity | PREMIUM | 2.52× | |
| Healthy Lifestyle | BALANCE | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.81× |
Frequently asked questions
Who is Weleda's target market in Germany?
Weleda's target market in Germany covers an estimated 861,923 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Weleda customers?
90.0% of the Weleda audience are female, 10.0% are male, with an average age of 37.6 years.
Which brands do Weleda fans like most?
Weleda fans show strongest brand affinity for Sustainable energy (5.91×), Environmental engineering (27.32×), and Alnatura (10.48×) over the country average.
Where do Weleda fans live in Germany?
Weleda fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Weleda fans also like?
Beyond Weleda itself, the audience over-indexes on Environmental engineering (27.32×), Alnatura (10.48×), Renewable energy (4.68×), and Rituals (3.53×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Weleda audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weleda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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