Weleda Audience in Germany
Weleda has an estimated audience of 841,135 people in Germany. 90.0% are female, 10.0% are male, average age 37.6. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Sustainable energy, Environmental engineering, Alnatura, Renewable energy, Rituals.
The average Weleda fan in Germany is 37.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Sustainable energy, Environmental engineering, Alnatura, with strongest over-indexing on Sustainable energy (5.91× the country average). Demographically, the Weleda audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Weleda fans
| Metric | Value |
|---|---|
| Female | 90.0% |
| Male | 10.0% |
| Average age | 37.6 |
| Estimated audience size | 841,135 |
Audience persona
The typical Weleda fan in Germany is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 230,512 | 2.01× |
| Nordrhein-Westfalen | 196,632 | 1.07× |
| Bayern | 172,886 | 1.28× |
| Niedersachsen | 78,812 | 0.96× |
| Hessen | 73,073 | 1.14× |
| Berlin | 46,440 | 1.23× |
| Sachsen | 32,983 | 0.8× |
| Schleswig-Holstein | 30,384 | 1.01× |
| Hamburg | 23,709 | 1.25× |
| Rheinland-Pfalz | 22,986 | 0.55× |
| Brandenburg | 20,924 | 0.8× |
| Thüringen | 15,932 | 0.74× |
| Sachsen-Anhalt | 14,551 | 0.67× |
| Mecklenburg-Vorpommern | 11,203 | 0.7× |
| Saarland | 8,535 | 0.83× |
| Bremen | 6,975 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 5.91× | Home & Garden |
| Environmental engineering | 27.32× | Business & Career |
| Alnatura | 10.48× | Shopping |
| Renewable energy | 4.68× | Business & Career |
| Rituals | 3.53× | Beauty & Wellness |
| Baby food | 3.73× | Kids & Family |
| Waste management | 9.86× | Home & Garden |
| Harry Potter | 1.75× | Movies & TV |
| Waste | 7.11× | Home & Garden |
| IKEA | 2.07× | Home & Garden |
| Naturopathy | 7.59× | Health |
| Ringana | 8.24× | Beauty & Wellness |
| Rossmann | 2.3× | Shopping |
| Organic farming | 3.08× | Food & Beverages |
| Sustainable Development Goals | 8.6× | Politics & Society |
| Knitting | 3.01× | Home & Garden |
| Toddler | 2.67× | Kids & Family |
| Ecotourism | 3.69× | Business & Career |
| C&A | 2.62× | Shopping |
| H&M | 1.94× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.45 |
| Healthy Lifestyle | BALANCE | 1.84 |
| Design Affinity | PREMIUM | 1.77 |
| DIY Mentality | THRILL | 1.6 |
| Creativity | OPEN | 1.52 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.2% |
| United States | 13.6% |
| France | 12.5% |
See Weleda audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Weleda have in Germany?
Weleda has an estimated audience of 841,135 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Weleda fans?
90.0% of Weleda fans are female, 10.0% are male, with an average age of 37.6 years.
Which brands do Weleda fans like most?
Weleda fans show strongest brand affinity for Sustainable energy (5.91×), Environmental engineering (27.32×), and Alnatura (10.48×) over the country average.
Where do Weleda fans live in Germany?
Weleda fans in Germany are most concentrated in Baden-Württemberg (reach 230,512), Nordrhein-Westfalen (reach 196,632), and Bayern (reach 172,886). These three regions account for the largest share of the active audience.
What other brands do Weleda fans also like?
Beyond Weleda itself, the audience over-indexes on Environmental engineering (27.32×), Alnatura (10.48×), Renewable energy (4.68×), and Rituals (3.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weleda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.