M. Asam Audience in Germany
M. Asam has an estimated audience of 1,786,742 people in Germany. 80.3% are female, 19.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Škoda Kodiaq, Stradivarius, Mothercare.
The average M. Asam fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Škoda Kodiaq, with strongest over-indexing on Rossmann (1.59× the country average). Demographically, the M. Asam audience skews more female with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of M. Asam fans
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 41.3 |
| Estimated audience size | 1,786,742 |
Audience persona
The typical M. Asam fan in Germany is more female, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 325,652 | 0.83× |
| Bayern | 223,897 | 0.78× |
| Baden-Württemberg | 152,936 | 0.63× |
| Niedersachsen | 138,700 | 0.8× |
| Sachsen | 113,510 | 1.3× |
| Sachsen-Anhalt | 92,359 | 2× |
| Hessen | 87,673 | 0.64× |
| Brandenburg | 83,800 | 1.51× |
| Thüringen | 77,205 | 1.7× |
| Rheinland-Pfalz | 72,550 | 0.81× |
| Mecklenburg-Vorpommern | 55,472 | 1.63× |
| Berlin | 52,673 | 0.66× |
| Schleswig-Holstein | 46,702 | 0.73× |
| Hamburg | 21,820 | 0.54× |
| Saarland | 18,785 | 0.86× |
| Bremen | 9,144 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.59× | Shopping |
| Gil Ofarim | 1.5× | Music & Radio |
| Škoda Kodiaq | 2.39× | Cars & Mobility |
| Stradivarius | 1.61× | Shopping |
| Mothercare | 1.89× | Kids & Family |
| Home Delivery | 1.99× | Food & Beverages |
| Ireen Sheer | 1.83× | Music & Radio |
| Cachorro | 2.23× | Pets & Animals |
| Bank account | 1.84× | Business & Career |
| The Hunt (2012 film) | 2.77× | Movies & TV |
| Corfu (regional unit) | 1.93× | Travel & Leisure |
| Hawesko | 2.2× | Food & Beverages |
| Volvo V60 | 2.43× | Cars & Mobility |
| Jersey (fabric) | 2.48× | Fashion & Accessoires |
| Theocracy | 4.89× | Music & Radio |
| Roger Federer | 1.72× | Sports |
| Esra Erol | 2.4× | Movies & TV |
| Ipekyol | 1.75× | Shopping |
| Samanyolu Haber | 1.8× | Movies & TV |
| Bugatti Chiron | 2.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.32 |
| Mindfulness | BALANCE | 1.27 |
| Design Affinity | PREMIUM | 1.25 |
| Creativity | OPEN | 1.24 |
| Sports Activity | POWER | 1.24 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.0% |
| Austria | 6.4% |
| Switzerland | 2.8% |
See M. Asam audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
- Garnier (914,067)
Frequently asked questions
How many fans does M. Asam have in Germany?
M. Asam has an estimated audience of 1,786,742 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of M. Asam fans?
80.3% of M. Asam fans are female, 19.7% are male, with an average age of 41.3 years.
Which brands do M. Asam fans like most?
M. Asam fans show strongest brand affinity for Rossmann (1.59×), Gil Ofarim (1.5×), and Škoda Kodiaq (2.39×) over the country average.
Where do M. Asam fans live in Germany?
M. Asam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 325,652), Bayern (reach 223,897), and Baden-Württemberg (reach 152,936). These three regions account for the largest share of the active audience.
What other brands do M. Asam fans also like?
Beyond M. Asam itself, the audience over-indexes on Gil Ofarim (1.5×), Škoda Kodiaq (2.39×), Stradivarius (1.61×), and Mothercare (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for M. Asam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.