Garnier Audience in Germany
Garnier has an estimated audience of 914,067 people in Germany. 81.8% are female, 18.2% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Esso, Netto Marken-Discount, Lieferando.de, Rossmann.
The average Garnier fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Esso, Netto Marken-Discount, with strongest over-indexing on FRITZ!Box (4.31× the country average). Demographically, the Garnier audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Garnier fans
| Metric | Value |
|---|---|
| Female | 81.8% |
| Male | 18.2% |
| Average age | 37.8 |
| Estimated audience size | 914,067 |
Audience persona
The typical Garnier fan in Germany is more female, around 37.8 years old, with strong Creativity tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 236,407 | 1.18× |
| Bayern | 143,521 | 0.98× |
| Baden-Württemberg | 128,029 | 1.03× |
| Niedersachsen | 92,342 | 1.04× |
| Hessen | 84,822 | 1.22× |
| Rheinland-Pfalz | 44,990 | 0.98× |
| Berlin | 44,703 | 1.09× |
| Sachsen | 38,861 | 0.87× |
| Schleswig-Holstein | 33,003 | 1.01× |
| Hamburg | 27,323 | 1.32× |
| Brandenburg | 23,930 | 0.84× |
| Thüringen | 20,063 | 0.86× |
| Sachsen-Anhalt | 19,829 | 0.84× |
| Mecklenburg-Vorpommern | 12,838 | 0.74× |
| Saarland | 9,933 | 0.88× |
| Bremen | 8,773 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 4.31× | Technology & Electronics |
| Esso | 6.2× | Cars & Mobility |
| Netto Marken-Discount | 3× | Shopping |
| Lieferando.de | 2.99× | Food & Beverages |
| Rossmann | 2.75× | Shopping |
| Aldi | 2.25× | Shopping |
| Commerzbank | 2.41× | Business & Career |
| AutoScout24 | 2.36× | Cars & Mobility |
| Deutsche Bank | 3.47× | Business & Career |
| Postbank | 2.65× | Business & Career |
| Deichmann | 2.38× | Shopping |
| Aral AG | 2.27× | Cars & Mobility |
| Edeka | 2.03× | Shopping |
| REWE | 1.96× | Shopping |
| Bonprix | 2.72× | Shopping |
| ImmoScout24 | 2.14× | Home & Garden |
| EBay | 1.85× | Shopping |
| Lidl | 1.79× | Shopping |
| TK Maxx | 2.13× | Shopping |
| Western Union | 3.4× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.16 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Design Affinity | PREMIUM | 1.11 |
| Sports Activity | POWER | 1.08 |
| Price Sensitivity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 13.6% |
| United States | 10.8% |
| United Kingdom | 6.7% |
See Garnier audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Garnier have in Germany?
Garnier has an estimated audience of 914,067 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Garnier fans?
81.8% of Garnier fans are female, 18.2% are male, with an average age of 37.8 years.
Which brands do Garnier fans like most?
Garnier fans show strongest brand affinity for FRITZ!Box (4.31×), Esso (6.2×), and Netto Marken-Discount (3×) over the country average.
Where do Garnier fans live in Germany?
Garnier fans in Germany are most concentrated in Nordrhein-Westfalen (reach 236,407), Bayern (reach 143,521), and Baden-Württemberg (reach 128,029). These three regions account for the largest share of the active audience.
What other brands do Garnier fans also like?
Beyond Garnier itself, the audience over-indexes on Esso (6.2×), Netto Marken-Discount (3×), Lieferando.de (2.99×), and Rossmann (2.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Garnier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.