Rascasse Audience Intelligence

Garnier Target Market in United States

A data profile of the people who buy, follow and care about Garnier in United States — modelled from more than twelve digital signal sources. Garnier has an estimated audience of 2,116,853 people in United States.

#21among Personal care in United States#1395among Brand in United States#208in Beauty & Wellness

The average Garnier fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pond's, Innisfree (cosmetics brand), BB cream, with strongest over-indexing on Pond's (59.6× the country average).

Demographically, the Garnier audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garnier fan in United States is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Pond's.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garnier profile in United States.

Audience size
2.1M
in United States
Gender
86.0%♀
14.0% male
Age
36.9
average years
Country rank
#13628
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Garnier

86.0% are female, 14.0% are male, average age 36.9.

Fig. 02

Gender split

86.0%
Female
14.0%
Male
Demographic split for Garnier audience in United States
MetricValue
Female86.0%
Male14.0%
Average age36.9
Estimated audience size2,116,853
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Garnier audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3921%
40-4921%
50+13%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Garnier audience comes from United States.

Worldwide audience distribution share by country for Garnier
CountryShare
India12.9%
United States10.3%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garnier audience in United States is strongest.

Fig. 05

Top regions by affinity

Garnier customers by region in United States
#RegionReachAffinity×
01Texas~300K1.64×
02New Jersey~80K1.57×
03New York~200K1.53×
04California~400K1.51×
05Florida~200K1.51×
06Illinois~90K1.22×
07Nevada~20K1.22×
08Massachusetts~50K1.21×
09Connecticut~30K1.21×
10Maryland~40K1.17×
11Arizona~50K1.16×
12Virginia~60K1.15×
13Georgia~70K1.10×
14Rhode Island~7K1.10×
15Washington~40K1.05×
16North Carolina~70K1.04×
17Indiana~40K1.04×
18Pennsylvania~70K1.02×
19Tennessee~40K1.02×
20Oklahoma~20K1.01×
21New Mexico~10K1.01×
22Delaware~6K1.00×
23Kentucky~30K0.99×
24Oregon~20K0.99×
25Nebraska~10K0.99×
26Hawaii~9K0.99×
27Louisiana~30K0.98×
28Arkansas~20K0.98×
29Washington, District of Columbia~6K0.97×
30Utah~20K0.95×
31Kansas~20K0.95×
32Colorado~30K0.92×
33South Carolina~30K0.92×
34Ohio~60K0.91×
35West Virginia~9K0.91×
36Alaska~4K0.91×
37North Dakota~4K0.90×
38Minnesota~30K0.89×
39Michigan~50K0.88×
40Idaho~9K0.88×
41Vermont~3K0.88×
42South Dakota~4K0.87×
43Alabama~30K0.86×
44New Hampshire~7K0.86×
45Wisconsin~30K0.85×
46Maine~6K0.85×
47Iowa~10K0.83×
48Montana~5K0.83×
49Missouri~30K0.82×
50Mississippi~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Garnier, United States
0.82×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garnier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garnier audience
#·InterestCategoryAffinity×
01Innisfree (cosmetics brand)Beauty & Wellness71.86×
02Pond'sBeauty & Wellness59.60×
03BiodermaBeauty & Wellness34.55×
04AvèneBeauty & Wellness30.79×
05Kohl (cosmetics)Beauty & Wellness28.77×
06EucerinBeauty & Wellness27.93×
07Airbrush makeupBeauty & Wellness27.90×
08GuerlainBeauty & Wellness27.07×
09AquaphorBeauty & Wellness25.26×
10CC creamBeauty & Wellness21.48×
11BB creamBeauty & Wellness20.35×
12KérastaseBeauty & Wellness20.14×
13LaneigeBeauty & Wellness18.53×
14ClarinsBeauty & Wellness14.88×
15La Roche-PosayBeauty & Wellness13.48×
16FentyBeautyBeauty & Wellness11.43×
17Face powderBeauty & Wellness10.14×
18Foundation (cosmetics)Beauty & Wellness10.11×
19Anti-aging creamBeauty & Wellness7.38×
20ULTA BeautyBeauty & Wellness4.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garnier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garnier audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.45×
Price SensitivityPREMIUM1.43×
ExtroversionTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garnier audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Risk AppetiteTHRILL0.64×
Need for SecurityCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Garnier's target market in United States?

Garnier's target market in United States covers an estimated 2,116,853 people, concentrated in California and Texas.

02

What is the gender split and age of Garnier customers?

86.0% of the Garnier audience are female, 14.0% are male, with an average age of 36.9 years.

03

Which brands do Garnier fans like most?

Garnier fans show strongest brand affinity for Pond's (59.6×), Innisfree (cosmetics brand) (71.86×), and BB cream (20.35×) over the country average.

04

Where do Garnier fans live in United States?

Garnier fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Garnier fans also like?

Beyond Garnier itself, the audience over-indexes on Innisfree (cosmetics brand) (71.86×), BB cream (20.35×), Airbrush makeup (27.9×), and CC cream (21.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Garnier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garnier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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