Garnier Audience in United States

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Garnier has an estimated audience of 2,113,810 people in United States. 86.0% are female, 14.0% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Innisfree (cosmetics brand), BB cream, Airbrush makeup, CC cream, Bioderma.

The average Garnier fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Innisfree (cosmetics brand), BB cream, Airbrush makeup, with strongest over-indexing on Innisfree (cosmetics brand) (71.86× the country average). Demographically, the Garnier audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Garnier fans

Demographic split for Garnier audience in United States
MetricValue
Female86.0%
Male14.0%
Average age36.9
Estimated audience size2,113,810

Audience persona

The typical Garnier fan in United States is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Innisfree (cosmetics brand).

Top regions in United States

Top regions ranked by reach for Garnier in United States
RegionReachAffinity
California360,8901.55×
Texas298,5741.64×
Florida227,5291.59×
New York196,8881.67×
Illinois93,5741.33×
New Jersey90,0841.68×
Pennsylvania77,3561.09×
Georgia74,7541.15×
North Carolina67,1351.06×
Virginia61,7661.2×
Ohio59,0600.91×
Massachusetts54,5681.31×
Michigan50,6330.92×
Arizona49,5381.15×
Washington48,2021.14×
Maryland44,3451.22×
Tennessee43,8781.03×
Indiana39,6731.03×
Colorado32,0730.96×
South Carolina28,6780.9×
Missouri26,8540.79×
Connecticut26,6881.26×
Wisconsin26,6000.84×
Minnesota26,0380.86×
Louisiana25,9830.95×
Kentucky25,2260.95×
Nevada24,3801.19×
Alabama23,8390.81×
Oregon23,6120.97×
Oklahoma22,9590.98×
Utah16,8560.89×
Arkansas16,7690.96×
Kansas14,7130.88×
Iowa12,6520.73×
Mississippi12,0250.69×
New Mexico10,5621×
Nebraska9,8720.93×
Hawaii9,5721.05×
Idaho7,9940.75×
West Virginia7,9650.81×
Rhode Island7,1631.06×
New Hampshire6,5630.79×
Washington, District of Columbia6,4131.01×
Delaware5,7570.99×
Maine5,5990.74×
Montana3,2130.55×
Alaska2,8800.64×
North Dakota2,7990.64×
South Dakota2,7750.57×
Vermont2,2580.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garnier audience
BrandAffinityCategory
Innisfree (cosmetics brand)71.86×Beauty & Wellness
BB cream20.35×Beauty & Wellness
Airbrush makeup27.9×Beauty & Wellness
CC cream21.48×Beauty & Wellness
Bioderma34.55×Beauty & Wellness
Aquaphor25.26×Beauty & Wellness
Avène30.79×Beauty & Wellness
Guerlain27.07×Beauty & Wellness
Kevin老師38.45×Internet & Social Media
Kérastase20.14×Beauty & Wellness
Foundation (cosmetics)10.11×Beauty & Wellness
Anti-aging cream7.38×Beauty & Wellness
Eucerin27.93×Beauty & Wellness
Kohl (cosmetics)28.77×Beauty & Wellness
Laneige18.53×Beauty & Wellness
FentyBeauty11.43×Beauty & Wellness
La Roche-Posay13.48×Beauty & Wellness
Face powder10.14×Beauty & Wellness
ULTA Beauty4.6×Beauty & Wellness
Clarins14.88×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garnier audience
TraitClusterScore
IndulgenceJOY1.74
ExtroversionTHRILL1.56
Price SensitivityPREMIUM1.55
Convenience OrientationPREMIUM1.36
SustainabilityBALANCE1.29
Design AffinityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Garnier
CountryShare
India13.6%
United States10.8%
United Kingdom6.7%

See Garnier audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Garnier have in United States?

Garnier has an estimated audience of 2,113,810 people in United States, concentrated in California and Texas.

What is the gender split and age of Garnier fans?

86.0% of Garnier fans are female, 14.0% are male, with an average age of 36.9 years.

Which brands do Garnier fans like most?

Garnier fans show strongest brand affinity for Innisfree (cosmetics brand) (71.86×), BB cream (20.35×), and Airbrush makeup (27.9×) over the country average.

Where do Garnier fans live in United States?

Garnier fans in United States are most concentrated in California (reach 360,890), Texas (reach 298,574), and Florida (reach 227,529). These three regions account for the largest share of the active audience.

What other brands do Garnier fans also like?

Beyond Garnier itself, the audience over-indexes on BB cream (20.35×), Airbrush makeup (27.9×), CC cream (21.48×), and Bioderma (34.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garnier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.