Top 50 Personal cares in United States
This curated ranking covers the 50 largest personal cares in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 212 personal cares tracked in United States, the 50 ranked here account for the largest measured audience reach. L'Oréal, European Wax Center and Kiehl's lead the list with a combined estimated audience of 25,035,585 people. Across all 50 entries the average audience size is 2,249,267, and the largest, L'Oréal, reaches around 11,454,506 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each personal care, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  L'Oréal |
11,454,506 | 18.0% | Personal care | Beauty & Wellness |
| 2 |  European Wax Center |
7,341,928 | 97.9% | Personal care | Beauty & Wellness |
| 3 |  Kiehl's |
6,239,151 | 28.1% | Personal care | Beauty & Wellness |
| 4 |  Lush (company) |
6,212,205 | 24.3% | Personal care | Beauty & Wellness |
| 5 |  La Roche-Posay |
4,595,058 | 12.9% | Personal care | Beauty & Wellness |
| 6 |  Johnson & Johnson |
3,943,081 | 31.3% | Personal care | Beauty & Wellness |
| 7 |  SkinCeuticals |
3,777,946 | 30.7% | Personal care | Beauty & Wellness |
| 8 |  The Body Shop |
3,776,250 | 17.1% | Personal care | Beauty & Wellness |
| 9 |  Neutrogena |
3,771,752 | 23.3% | Personal care | Beauty & Wellness |
| 10 |  Clarins |
3,077,890 | 17.5% | Personal care | Beauty & Wellness |
| 11 |  Glossier |
2,746,808 | 54.8% | Personal care | Beauty & Wellness |
| 12 |  Origins (cosmetics) |
2,711,516 | 20.3% | Personal care | Beauty & Wellness |
| 13 |  Laneige |
2,603,988 | 25.1% | Personal care | Beauty & Wellness |
| 14 |  Dermalogica |
2,476,222 | 34.5% | Personal care | Beauty & Wellness |
| 15 |  Cetaphil |
2,454,887 | 13.9% | Personal care | Beauty & Wellness |
| 16 |  DoTerra |
2,392,224 | 25.7% | Personal care | Beauty & Wellness |
| 17 |  Aquaphor |
2,390,048 | 44.9% | Personal care | Beauty & Wellness |
| 18 |  Nivea |
2,376,475 | 10.6% | Personal care | Beauty & Wellness |
| 19 |  Aesop |
2,222,667 | 19.1% | Personal care | Beauty & Wellness |
| 20 |  Garnier |
2,113,810 | 11.5% | Personal care | Beauty & Wellness |
| 21 |  Kimberly-Clark |
2,050,398 | 52.7% | Personal care | Beauty & Wellness |
| 22 |  Bioderma |
1,930,340 | 11.1% | Personal care | Beauty & Wellness |
| 23 |  Squatch |
1,903,765 | 69.0% | Personal care | Beauty & Wellness |
| 24 |  Vaseline |
1,861,141 | 14.6% | Personal care | Beauty & Wellness |
| 25 |  Axe (brand) |
1,735,578 | 39.6% | Personal care | Beauty & Wellness |
| 26 |  L'Occitane en Provence |
1,626,074 | 24.3% | Personal care | Beauty & Wellness |
| 27 |  Vichy |
1,591,032 | 7.9% | Personal care | Beauty & Wellness |
| 28 |  Pond's |
1,543,271 | 18.6% | Personal care | Beauty & Wellness |
| 29 |  Eucerin |
1,408,251 | 10.1% | Personal care | Beauty & Wellness |
| 30 |  Paula's Choice |
1,307,975 | 34.0% | Personal care | Beauty & Wellness |
| 31 |  Tatcha |
1,279,809 | 53.8% | Personal care | Beauty & Wellness |
| 32 |  Tiger Balm |
1,190,451 | 30.6% | Personal care | Beauty & Wellness |
| 33 |  Shu Uemura |
1,180,902 | 31.5% | Personal care | Beauty & Wellness |
| 34 |  Meaningful Beauty |
1,057,762 | 99.2% | Personal care | Beauty & Wellness |
| 35 |  First Aid Beauty |
978,464 | 71.7% | Personal care | Beauty & Wellness |
| 36 |  Innisfree (cosmetics brand) |
968,974 | 14.2% | Personal care | Beauty & Wellness |
| 37 |  Tampax |
943,171 | 27.7% | Personal care | Beauty & Wellness |
| 38 |  Kotex |
912,503 | 31.6% | Personal care | Beauty & Wellness |
| 39 |  aveeno |
901,920 | 31.5% | Personal care | Beauty & Wellness |
| 40 |  murad |
882,971 | 44.3% | Personal care | Beauty & Wellness |
| 41 |  Perricone MD |
816,993 | 69.7% | Personal care | Beauty & Wellness |
| 42 |  Avon Products |
812,994 | 75.7% | Personal care | Beauty & Wellness |
| 43 |  The Face Shop |
739,713 | 29.1% | Personal care | Beauty & Wellness |
| 44 |  L'Amande |
711,072 | 21.9% | Personal care | Beauty & Wellness |
| 45 |  LUSH Cosmetics |
653,462 | 56.1% | Personal care | Beauty & Wellness |
| 46 |  Mum (deodorant) |
619,038 | 19.4% | Personal care | Beauty & Wellness |
| 47 |  Weleda |
568,896 | 13.5% | Personal care | Beauty & Wellness |
| 48 |  SkinMedica |
562,888 | 73.8% | Personal care | Beauty & Wellness |
| 49 |  Irish Spring |
539,188 | 90.8% | Personal care | Beauty & Wellness |
| 50 |  Playtex |
505,978 | 47.4% | Personal care | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each personal care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest personal care in United States?
L'Oréal currently leads with an estimated audience of 11,454,506 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.