Rascasse Audience Intelligence

The Body Shop Target Market in United States

A data profile of the people who buy, follow and care about The Body Shop in United States — modelled from more than twelve digital signal sources. The Body Shop has an estimated audience of 3,762,448 people in United States.

#7among Personal care in United States#873among Brand in United States#155in Beauty & Wellness

The average The Body Shop fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Beauty tips, Anti-aging cream, Beauty, with strongest over-indexing on Beauty tips (12.54× the country average).

Demographically, the The Body Shop audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Body Shop fan in United States is more female, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Beauty tips.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Body Shop profile in United States.

Audience size
3.8M
in United States
Gender
75.7%♀
24.3% male
Age
36.5
average years
Country rank
#8467
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Body Shop

75.7% are female, 24.3% are male, average age 36.5.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for The Body Shop audience in United States
MetricValue
Female75.7%
Male24.3%
Average age36.5
Estimated audience size3,762,448
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the The Body Shop audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

15.8%

of the worldwide The Body Shop audience comes from United States.

Worldwide audience distribution share by country for The Body Shop
CountryShare
United States15.8%
India13.5%
United Kingdom10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Body Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

The Body Shop customers by region in United States
#RegionReachAffinity×
01New Jersey~200K2.45×
02Alaska~20K1.93×
03California~700K1.59×
04Vermont~10K1.49×
05Maryland~90K1.41×
06New York~300K1.40×
07Delaware~10K1.39×
08New Hampshire~20K1.31×
09Washington~90K1.24×
10Colorado~70K1.20×
11Washington, District of Columbia~10K1.19×
12Connecticut~40K1.17×
13Nevada~40K1.17×
14Massachusetts~80K1.14×
15Illinois~100K1.12×
16Virginia~100K1.07×
17Hawaii~20K1.07×
18Pennsylvania~100K1.05×
19Arizona~80K1.05×
20Oregon~40K1.03×
21West Virginia~20K1.01×
22Michigan~100K1.00×
23Maine~10K0.99×
24Idaho~20K0.98×
25Montana~10K0.97×
26Rhode Island~10K0.91×
27North Carolina~100K0.88×
28Utah~30K0.87×
29Kansas~30K0.87×
30Tennessee~60K0.85×
31Missouri~50K0.84×
32Nebraska~20K0.84×
33Ohio~100K0.83×
34Wisconsin~50K0.80×
35Iowa~20K0.80×
36Arkansas~20K0.80×
37New Mexico~20K0.80×
38Georgia~90K0.79×
39Minnesota~40K0.79×
40North Dakota~6K0.78×
41Texas~200K0.77×
42Florida~200K0.74×
43Indiana~50K0.72×
44South Carolina~40K0.72×
45Alabama~40K0.72×
46South Dakota~6K0.72×
47Oklahoma~30K0.68×
48Louisiana~30K0.65×
49Kentucky~30K0.63×
50Mississippi~20K0.59×
Fig. 06

Affinity by region

Affinity by region — The Body Shop, United States
0.59×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Body Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Body Shop audience
#·InterestCategoryAffinity×
01Paula's ChoiceBeauty & Wellness13.19×
02Beauty tipsBeauty & Wellness12.54×
03Indoor tanning lotionBeauty & Wellness10.47×
04La Roche-PosayBeauty & Wellness9.63×
05Kiehl'sBeauty & Wellness6.95×
06Princess PollyFashion & Accessoires6.10×
07Lip balmBeauty & Wellness5.27×
08Anti-aging creamBeauty & Wellness5.01×
09Facial careBeauty & Wellness4.94×
10Home businessBusiness & Career4.25×
11PapyrusPolitics & Society4.10×
12Natural skin careBeauty & Wellness4.09×
13Organic productFood & Beverages3.99×
14Hair conditionerBeauty & Wellness3.41×
15Hair ExtensionsBeauty & Wellness3.24×
16Millie Bobby BrownMovies & TV3.16×
17Self careHealth2.14×
18ShoesFashion & Accessoires1.80×
19BeautyBeauty & Wellness1.75×
20Food and drinkFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Body Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Body Shop audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.56×
Design AffinityPREMIUM1.48×
MindfulnessBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Body Shop audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Career OrientationPOWER0.77×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Body Shop's target market in United States?

The Body Shop's target market in United States covers an estimated 3,762,448 people, concentrated in California and New York.

02

What is the gender split and age of The Body Shop customers?

75.7% of the The Body Shop audience are female, 24.3% are male, with an average age of 36.5 years.

03

Which brands do The Body Shop fans like most?

The Body Shop fans show strongest brand affinity for Beauty tips (12.54×), Anti-aging cream (5.01×), and Beauty (1.75×) over the country average.

04

Where do The Body Shop fans live in United States?

The Body Shop fans in United States are most concentrated in California (reach ~700K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Body Shop fans also like?

Beyond The Body Shop itself, the audience over-indexes on Anti-aging cream (5.01×), Beauty (1.75×), La Roche-Posay (9.63×), and Papyrus (4.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See The Body Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Body Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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