The Body Shop Audience in United States

The Body Shop logo

The Body Shop has an estimated audience of 3,770,296 people in United States. 75.7% are female, 24.3% are male, average age 36.5. Top regions: California, New York, Texas. Top brand affinities: Beauty tips, Anti-aging cream, Euphoria, Beauty, Papyrus.

The average The Body Shop fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Beauty tips, Anti-aging cream, Euphoria, with strongest over-indexing on Beauty tips (12.54× the country average). Demographically, the The Body Shop audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of The Body Shop fans

Demographic split for The Body Shop audience in United States
MetricValue
Female75.7%
Male24.3%
Average age36.5
Estimated audience size3,770,296

Audience persona

The typical The Body Shop fan in United States is more female, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for Beauty tips.

Top regions in United States

Top regions ranked by reach for The Body Shop in United States
RegionReachAffinity
California653,7791.58×
New York306,4851.45×
Texas269,6850.83×
Florida192,7740.76×
New Jersey188,1601.96×
Illinois142,1091.13×
Pennsylvania136,6721.08×
North Carolina106,2170.94×
Virginia105,7201.15×
Michigan102,0521.04×
Washington99,7431.32×
Ohio98,8790.85×
Georgia97,3910.84×
Maryland95,6271.48×
Arizona89,4361.16×
Massachusetts88,1721.19×
Colorado71,2671.2×
Tennessee56,2430.74×
Indiana51,6590.75×
Missouri48,4330.8×
Connecticut47,1671.25×
Oregon46,6451.08×
Wisconsin44,7790.79×
Nevada44,3921.22×
Minnesota43,5460.81×
South Carolina38,5970.68×
Alabama34,5870.66×
Utah30,3550.9×
Louisiana29,1030.6×
Kentucky28,2950.6×
Oklahoma26,7830.64×
Iowa23,2850.75×
Arkansas21,8090.7×
Kansas21,0740.71×
New Hampshire19,7441.33×
Idaho18,6370.99×
Hawaii17,6161.09×
Alaska17,5532.18×
Nebraska15,8380.84×
Delaware15,4391.48×
Mississippi14,7710.48×
Washington, District of Columbia14,1201.25×
New Mexico13,7090.73×
Maine13,3450.99×
West Virginia12,4910.71×
Vermont10,8721.64×
Montana9,4620.9×
Rhode Island9,3300.78×
North Dakota5,0440.65×
South Dakota4,9250.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Body Shop audience
BrandAffinityCategory
Beauty tips12.54×Beauty & Wellness
Anti-aging cream5.01×Beauty & Wellness
Euphoria1.92×Movies & TV
Beauty1.75×Beauty & Wellness
Papyrus4.1×Politics & Society
La Roche-Posay9.63×Beauty & Wellness
Food and drink1.5×Food & Beverages
Natural skin care4.09×Beauty & Wellness
Shoes1.8×Fashion & Accessoires
Organic product3.99×Food & Beverages
Princess Polly6.1×Fashion & Accessoires
Kiehl's6.95×Beauty & Wellness
Hair Extensions3.24×Beauty & Wellness
Indoor tanning lotion10.47×Beauty & Wellness
Hair conditioner3.41×Beauty & Wellness
Facial care4.94×Beauty & Wellness
Lip balm5.27×Beauty & Wellness
Home business4.25×Business & Career
Self care2.14×Health
Millie Bobby Brown3.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Body Shop audience
TraitClusterScore
SustainabilityBALANCE1.64
Luxury OrientationPREMIUM1.55
MindfulnessBALANCE1.49
DIY MentalityTHRILL1.39
ExtroversionTHRILL1.37
Sports ActivityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for The Body Shop
CountryShare
United States15.8%
India13.6%
United Kingdom10.6%

See The Body Shop audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does The Body Shop have in United States?

The Body Shop has an estimated audience of 3,770,296 people in United States, concentrated in California and New York.

What is the gender split and age of The Body Shop fans?

75.7% of The Body Shop fans are female, 24.3% are male, with an average age of 36.5 years.

Which brands do The Body Shop fans like most?

The Body Shop fans show strongest brand affinity for Beauty tips (12.54×), Anti-aging cream (5.01×), and Euphoria (1.92×) over the country average.

Where do The Body Shop fans live in United States?

The Body Shop fans in United States are most concentrated in California (reach 653,779), New York (reach 306,485), and Texas (reach 269,685). These three regions account for the largest share of the active audience.

What other brands do The Body Shop fans also like?

Beyond The Body Shop itself, the audience over-indexes on Anti-aging cream (5.01×), Euphoria (1.92×), Beauty (1.75×), and Papyrus (4.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Body Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.