A data profile of the people who buy, follow and care about The Body Shop in India — modelled from more than twelve digital signal sources. The Body Shop has an estimated audience of 3,216,249 people in India.
The average The Body Shop fan in India is 28.9 years old, balanced, and lives primarily in Karnataka.
The audience is concentrated in Karnataka, Maharashtra, Uttar Pradesh.
Top brand affinities include Sex and the City, Party dress, Moisturizer, with strongest over-indexing on Sex and the City (2.96× the country average).
Demographically, the The Body Shop audience skews balanced with an average age of 28.9, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical The Body Shop fan in India is balanced, around 28.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sex and the City.
The key figures that characterise the The Body Shop profile in India.
52.3% are female, 47.7% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 28.9 |
| Estimated audience size | 3,216,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 29% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide The Body Shop audience comes from India.
| Country | Share |
|---|---|
| United States | 15.8% |
| India | 13.5% |
| United Kingdom | 10.5% |
Where the The Body Shop audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~600K | 6.92× | |
| 02 | Haryana | ~80K | 1.97× | |
| 03 | Goa | ~6K | 1.68× | |
| 04 | Maharashtra | ~200K | 1.24× | |
| 05 | Punjab (region) | ~50K | 1.13× | |
| 06 | Gujarat | ~90K | 1.02× | |
| 07 | Kerala | ~50K | 1.01× | |
| 08 | Sikkim | ~1K | 0.99× | |
| 09 | Meghalaya | ~3K | 0.98× | |
| 10 | Rajasthan | ~70K | 0.97× | |
| 11 | Nagaland | ~2K | 0.94× | |
| 12 | Telangana | ~40K | 0.92× | |
| 13 | Manipur | ~4K | 0.92× | |
| 14 | Mizoram | ~2K | 0.86× | |
| 15 | Arunachal Pradesh | ~2K | 0.86× | |
| 16 | Tamil Nadu | ~60K | 0.79× | |
| 17 | Uttarakhand | ~10K | 0.79× | |
| 18 | Chhattisgarh | ~20K | 0.73× | |
| 19 | Tripura | ~3K | 0.70× | |
| 20 | Uttar Pradesh | ~100K | 0.67× | |
| 21 | West Bengal | ~60K | 0.60× | |
| 22 | Madhya Pradesh | ~40K | 0.60× | |
| 23 | Andhra Pradesh | ~20K | 0.59× | |
| 24 | Himachal Pradesh | ~7K | 0.58× | |
| 25 | Jammu and Kashmir | ~8K | 0.57× | |
| 26 | Jharkhand | ~10K | 0.51× | |
| 27 | Assam | ~20K | 0.47× | |
| 28 | Odisha | ~20K | 0.44× | |
| 29 | Bihar | ~20K | 0.35× |
The strongest cross-interests of the The Body Shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concealer | Beauty & Wellness | 4.35× | ||
| 02 | Foundation (cosmetics) | Beauty & Wellness | 4.17× | ||
| 03 | Party dress | Fashion & Accessoires | 3.84× | ||
| 04 | Moisturizer | Home & Garden | 3.76× | ||
| 05 | Anarkali Salwar Suit | Fashion & Accessoires | 3.06× | ||
| 06 | Sex and the City | Movies & TV | 2.96× | ||
| 07 | Bridesmaid | Kids & Family | 2.85× | ||
| 08 | Gown | Fashion & Accessoires | 2.82× | ||
| 09 | Wedding ring | Fashion & Accessoires | 2.72× | ||
| 10 | Engagement ring | Fashion & Accessoires | 2.71× | ||
| 11 | Shalwar kameez | Fashion & Accessoires | 2.65× | ||
| 12 | Ring (jewellery) | Fashion & Accessoires | 2.59× | ||
| 13 | Skirt | Fashion & Accessoires | 2.52× | ||
| 14 | Bride and Groom | Home & Garden | 2.47× | ||
| 15 | Jewelry design | Fashion & Accessoires | 2.47× | ||
| 16 | Earring | Fashion & Accessoires | 2.29× | ||
| 17 | Designer clothing | Fashion & Accessoires | 2.28× | ||
| 18 | Personal care | Health | 2.14× | ||
| 19 | South Asia | Travel & Leisure | 1.89× | ||
| 20 | Sari | Fashion & Accessoires | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Design Affinity | PREMIUM | 1.53× | |
| Tradition | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Risk Appetite | THRILL | 0.94× | |
| Need for Security | CONSERVATISM | 0.95× |
The Body Shop's target market in India covers an estimated 3,216,249 people, concentrated in Karnataka and Maharashtra.
52.3% of the The Body Shop audience are female, 47.7% are male, with an average age of 28.9 years.
The Body Shop fans show strongest brand affinity for Sex and the City (2.96×), Party dress (3.84×), and Moisturizer (3.76×) over the country average.
The Body Shop fans in India are most concentrated in Karnataka (reach ~600K), Maharashtra (reach ~200K), and Uttar Pradesh (reach ~100K). These three regions account for the largest share of the active audience.
Beyond The Body Shop itself, the audience over-indexes on Party dress (3.84×), Moisturizer (3.76×), Bridesmaid (2.85×), and Shalwar kameez (2.65×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for The Body Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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