The Body Shop Audience in Germany
The Body Shop has an estimated audience of 713,804 people in Germany. 77.1% are female, 22.9% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rituals, Anti-aging cream, Harry Potter, Lip gloss, Carpet cleaning.
The average The Body Shop fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rituals, Anti-aging cream, Harry Potter, with strongest over-indexing on Rituals (8.96× the country average). Demographically, the The Body Shop audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of The Body Shop fans
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 35.9 |
| Estimated audience size | 713,804 |
Audience persona
The typical The Body Shop fan in Germany is more female, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Rituals.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,090 | 1.16× |
| Bayern | 118,687 | 1.03× |
| Baden-Württemberg | 101,926 | 1.05× |
| Niedersachsen | 66,932 | 0.97× |
| Hessen | 63,385 | 1.17× |
| Berlin | 47,344 | 1.48× |
| Rheinland-Pfalz | 38,361 | 1.07× |
| Sachsen | 29,744 | 0.85× |
| Schleswig-Holstein | 26,327 | 1.03× |
| Hamburg | 23,332 | 1.45× |
| Brandenburg | 18,974 | 0.86× |
| Sachsen-Anhalt | 14,570 | 0.79× |
| Thüringen | 13,326 | 0.73× |
| Mecklenburg-Vorpommern | 9,299 | 0.68× |
| Saarland | 6,514 | 0.74× |
| Bremen | 5,779 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rituals | 8.96× | Beauty & Wellness |
| Anti-aging cream | 6.41× | Beauty & Wellness |
| Harry Potter | 2.13× | Movies & TV |
| Lip gloss | 6.66× | Beauty & Wellness |
| Carpet cleaning | 9.3× | Home & Garden |
| Moisturizer | 6.5× | Home & Garden |
| Food | 1.76× | Food & Beverages |
| Facial care | 7.28× | Beauty & Wellness |
| Hair serum | 13.19× | Beauty & Wellness |
| Organic product | 4.01× | Food & Beverages |
| Maltese (dog) | 4.03× | Pets & Animals |
| Handmade Crafts | 4.66× | Kids & Family |
| Eye liner | 5.72× | Beauty & Wellness |
| Unique Gifts | 4.22× | Shopping |
| Long Lashes | 6.07× | Beauty & Wellness |
| Eye shadow | 4.78× | Beauty & Wellness |
| Self-love | 2.62× | Health |
| Millie Bobby Brown | 3.92× | Movies & TV |
| Pomeranian (dog) | 3.52× | Pets & Animals |
| Self-awareness | 2.77× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.03 |
| Design Affinity | PREMIUM | 1.64 |
| Creativity | OPEN | 1.6 |
| DIY Mentality | THRILL | 1.58 |
| Luxury Orientation | PREMIUM | 1.55 |
| Mindfulness | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| India | 13.6% |
| United Kingdom | 10.6% |
See The Body Shop audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does The Body Shop have in Germany?
The Body Shop has an estimated audience of 713,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Body Shop fans?
77.1% of The Body Shop fans are female, 22.9% are male, with an average age of 35.9 years.
Which brands do The Body Shop fans like most?
The Body Shop fans show strongest brand affinity for Rituals (8.96×), Anti-aging cream (6.41×), and Harry Potter (2.13×) over the country average.
Where do The Body Shop fans live in Germany?
The Body Shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,090), Bayern (reach 118,687), and Baden-Württemberg (reach 101,926). These three regions account for the largest share of the active audience.
What other brands do The Body Shop fans also like?
Beyond The Body Shop itself, the audience over-indexes on Anti-aging cream (6.41×), Harry Potter (2.13×), Lip gloss (6.66×), and Carpet cleaning (9.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Body Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.