The Body Shop Target Market in Germany
A data profile of the people who buy, follow and care about The Body Shop in Germany — modelled from more than twelve digital signal sources. The Body Shop has an estimated audience of 712,638 people in Germany.
The average The Body Shop fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Rituals, Anti-aging cream, Lip gloss, with strongest over-indexing on Rituals (8.96× the country average).
Demographically, the The Body Shop audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The Body Shop fan in Germany is more female, around 35.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Rituals.
At a glance
The key figures that characterise the The Body Shop profile in Germany.
Search interest · 12-month trend
Customer demographics of The Body Shop
77.1% are female, 22.9% are male, average age 35.9.
Gender split
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 35.9 |
| Estimated audience size | 712,638 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide The Body Shop audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.8% |
| India | 13.5% |
| United Kingdom | 10.5% |
Geography
Where the The Body Shop audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~60K | 1.83× | |
| 02 | Hamburg | ~20K | 1.52× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.12× | |
| 04 | Hessen | ~60K | 1.11× | |
| 05 | Bayern | ~100K | 1.04× | |
| 06 | Rheinland-Pfalz | ~40K | 1.04× | |
| 07 | Schleswig-Holstein | ~30K | 1.03× | |
| 08 | Baden-Württemberg | ~90K | 0.98× | |
| 09 | Niedersachsen | ~70K | 0.96× | |
| 10 | Bremen | ~6K | 0.94× | |
| 11 | Sachsen | ~30K | 0.89× | |
| 12 | Brandenburg | ~20K | 0.86× | |
| 13 | Sachsen-Anhalt | ~10K | 0.78× | |
| 14 | Saarland | ~7K | 0.77× | |
| 15 | Thüringen | ~10K | 0.73× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the The Body Shop audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair serum | Beauty & Wellness | 13.19× | ||
| 02 | Carpet cleaning | Home & Garden | 9.30× | ||
| 03 | Rituals | Beauty & Wellness | 8.96× | ||
| 04 | Facial care | Beauty & Wellness | 7.28× | ||
| 05 | Lip gloss | Beauty & Wellness | 6.66× | ||
| 06 | Moisturizer | Home & Garden | 6.50× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 6.41× | ||
| 08 | Long Lashes | Beauty & Wellness | 6.07× | ||
| 09 | Eye liner | Beauty & Wellness | 5.72× | ||
| 10 | Eye shadow | Beauty & Wellness | 4.78× | ||
| 11 | Handmade Crafts | Kids & Family | 4.66× | ||
| 12 | Unique Gifts | Shopping | 4.22× | ||
| 13 | Maltese (dog) | Pets & Animals | 4.03× | ||
| 14 | Organic product | Food & Beverages | 4.01× | ||
| 15 | Millie Bobby Brown | Movies & TV | 3.92× | ||
| 16 | Pomeranian (dog) | Pets & Animals | 3.52× | ||
| 17 | Self-awareness | Health | 2.77× | ||
| 18 | Self-love | Health | 2.62× | ||
| 19 | Harry Potter | Movies & TV | 2.13× | ||
| 20 | Food | Food & Beverages | 1.76× |
Personality of the The Body Shop audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.02× | |
| Sustainability | BALANCE | 1.81× | |
| Design Affinity | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.49× | |
| Patriotism | CONSERVATISM | 0.61× | |
| DIY Mentality | THRILL | 0.88× |
Frequently asked questions
Who is The Body Shop's target market in Germany?
The Body Shop's target market in Germany covers an estimated 712,638 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Body Shop customers?
77.1% of the The Body Shop audience are female, 22.9% are male, with an average age of 35.9 years.
Which brands do The Body Shop fans like most?
The Body Shop fans show strongest brand affinity for Rituals (8.96×), Anti-aging cream (6.41×), and Lip gloss (6.66×) over the country average.
Where do The Body Shop fans live in Germany?
The Body Shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do The Body Shop fans also like?
Beyond The Body Shop itself, the audience over-indexes on Anti-aging cream (6.41×), Lip gloss (6.66×), Carpet cleaning (9.3×), and Harry Potter (2.13×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Personal care audiences in Germany
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- Vichy (1,024,007)
See The Body Shop audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Body Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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