Hair serum Audience in Germany
Hair serum has an estimated audience of 559,606 people in Germany. 75.5% are female, 24.5% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lace wig, Wedding planning, Manicure & Pedicure, Home Renovations, Fitness and figure competition.
The average Hair serum fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lace wig, Wedding planning, Manicure & Pedicure, with strongest over-indexing on Lace wig (11.9× the country average). Demographically, the Hair serum audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair serum fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 35.3 |
| Estimated audience size | 559,606 |
Audience persona
The typical Hair serum fan in Germany is more female, around 35.3 years old, with strong Sustainability tendencies and a notable affinity for Lace wig.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,024 | 1.07× |
| Bayern | 98,121 | 1.09× |
| Baden-Württemberg | 74,337 | 0.97× |
| Hessen | 69,748 | 1.64× |
| Berlin | 46,119 | 1.84× |
| Niedersachsen | 42,924 | 0.79× |
| Rheinland-Pfalz | 22,227 | 0.79× |
| Sachsen | 19,638 | 0.72× |
| Hamburg | 15,417 | 1.22× |
| Schleswig-Holstein | 14,058 | 0.7× |
| Sachsen-Anhalt | 11,080 | 0.76× |
| Thüringen | 10,673 | 0.75× |
| Brandenburg | 10,601 | 0.61× |
| Bremen | 7,053 | 1.47× |
| Mecklenburg-Vorpommern | 6,601 | 0.62× |
| Saarland | 6,562 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lace wig | 11.9× | Beauty & Wellness |
| Wedding planning | 9.98× | Kids & Family |
| Manicure & Pedicure | 9.59× | Beauty & Wellness |
| Home Renovations | 7.59× | Home & Garden |
| Fitness and figure competition | 6.04× | Sports |
| Microblading | 9.16× | Beauty & Wellness |
| Home construction | 3.99× | Home & Garden |
| Shopping | 2.07× | Shopping |
| Reading | 2.09× | Literature |
| Wedding videography | 7.49× | Kids & Family |
| Discounting | 4.75× | Shopping |
| TikTok | 2.24× | Internet & Social Media |
| Music | 1.89× | Business & Career |
| Clothing | 1.99× | Fashion & Accessoires |
| Food | 1.89× | Food & Beverages |
| Consumer electronics | 1.94× | Technology & Electronics |
| Design | 1.99× | Home & Garden |
| Online shopping | 1.98× | Shopping |
| Beauty | 1.99× | Beauty & Wellness |
| Arts and music | 1.74× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| DIY Mentality | THRILL | 1.71 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Luxury Orientation | PREMIUM | 1.51 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 12.6% |
| United States | 11.5% |
| India | 3.9% |
See Hair serum audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Hair serum have in Germany?
Hair serum has an estimated audience of 559,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hair serum fans?
75.5% of Hair serum fans are female, 24.5% are male, with an average age of 35.3 years.
Which brands do Hair serum fans like most?
Hair serum fans show strongest brand affinity for Lace wig (11.9×), Wedding planning (9.98×), and Manicure & Pedicure (9.59×) over the country average.
Where do Hair serum fans live in Germany?
Hair serum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,024), Bayern (reach 98,121), and Baden-Württemberg (reach 74,337). These three regions account for the largest share of the active audience.
What other brands do Hair serum fans also like?
Beyond Hair serum itself, the audience over-indexes on Wedding planning (9.98×), Manicure & Pedicure (9.59×), Home Renovations (7.59×), and Fitness and figure competition (6.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair serum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.