Rascasse Audience Intelligence

Hair serum Audience in Germany

A data profile of the people who buy, follow and care about Hair serum in Germany — modelled from more than twelve digital signal sources. Hair serum has an estimated audience of 559,606 people in Germany.

#19among Hair in Germany#4399among Topic in Germany#170in Beauty & Wellness

The average Hair serum fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lace wig, Wedding planning, Manicure & Pedicure, with strongest over-indexing on Lace wig (11.9× the country average).

Demographically, the Hair serum audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hair serum fan in Germany is more female, around 35.3 years old, with strong Individualism tendencies and a notable affinity for Lace wig.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair serum profile in Germany.

Audience size
560K
in Germany
Gender
75.5%♀
24.5% male
Age
35.3
average years
Country rank
#10725
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair serum fans

75.5% are female, 24.5% are male, average age 35.3.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Hair serum audience in Germany
MetricValue
Female75.5%
Male24.5%
Average age35.3
Estimated audience size559,606
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Hair serum audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3921%
40-4920%
50+10%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Hair serum audience comes from Germany.

Worldwide audience distribution share by country for Hair serum
CountryShare
Japan12.6%
United States11.5%
India3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair serum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hair serum fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.51×
02Hessen~60K1.44×
03Hamburg~10K1.18×
04Bremen~5K1.14×
05Nordrhein-Westfalen~100K1.08×
06Bayern~90K1.05×
07Saarland~7K0.98×
08Baden-Württemberg~70K0.96×
09Rheinland-Pfalz~30K0.93×
10Sachsen-Anhalt~10K0.93×
11Thüringen~10K0.92×
12Niedersachsen~50K0.90×
13Mecklenburg-Vorpommern~10K0.90×
14Schleswig-Holstein~20K0.89×
15Brandenburg~20K0.88×
16Sachsen~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Hair serum, Germany
0.84×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair serum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair serum audience
#·InterestCategoryAffinity×
01Lace wigBeauty & Wellness11.90×
02Wedding planningKids & Family9.98×
03Manicure & PedicureBeauty & Wellness9.59×
04MicrobladingBeauty & Wellness9.16×
05Home RenovationsHome & Garden7.59×
06Wedding videographyKids & Family7.49×
07Fitness and figure competitionSports6.04×
08DiscountingShopping4.75×
09Home constructionHome & Garden3.99×
10TikTokInternet & Social Media2.24×
11ReadingLiterature2.09×
12ShoppingShopping2.07×
13ClothingFashion & Accessoires1.99×
14DesignHome & Garden1.99×
15BeautyBeauty & Wellness1.99×
16Online shoppingShopping1.98×
17Consumer electronicsTechnology & Electronics1.94×
18MusicBusiness & Career1.89×
19FoodFood & Beverages1.89×
20dB’sMusic & Radio1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair serum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair serum audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.31×
MindfulnessBALANCE2.25×
IndulgenceJOY1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair serum audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
Family OrientationCONSERVATISM0.68×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair serum have in Germany?

Hair serum has an estimated audience of 559,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hair serum fans?

75.5% of Hair serum fans are female, 24.5% are male, with an average age of 35.3 years.

03

Which brands do Hair serum fans like most?

Hair serum fans show strongest brand affinity for Lace wig (11.9×), Wedding planning (9.98×), and Manicure & Pedicure (9.59×) over the country average.

04

Where do Hair serum fans live in Germany?

Hair serum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hair serum fans also like?

Beyond Hair serum itself, the audience over-indexes on Wedding planning (9.98×), Manicure & Pedicure (9.59×), Home Renovations (7.59×), and Fitness and figure competition (6.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Hair serum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hair serum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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