Wedding planning Audience in Germany
Wedding planning has an estimated audience of 2,350,537 people in Germany. 66.9% are female, 33.1% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Wedding Planners, Wedding videography, Sex and the City, Personalised Gifts.
The average Wedding planning fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Wedding Planners, Wedding videography, with strongest over-indexing on JACK & JONES (72.64× the country average). Demographically, the Wedding planning audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: TV series
Demographics of Wedding planning fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 34.6 |
| Estimated audience size | 2,350,537 |
Audience persona
The typical Wedding planning fan in Germany is more female, around 34.6 years old, with strong Individualism tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 628,281 | 1.22× |
| Bayern | 455,602 | 1.21× |
| Baden-Württemberg | 440,604 | 1.37× |
| Hessen | 265,911 | 1.48× |
| Niedersachsen | 218,345 | 0.96× |
| Rheinland-Pfalz | 134,340 | 1.14× |
| Berlin | 127,207 | 1.21× |
| Sachsen | 85,996 | 0.75× |
| Schleswig-Holstein | 74,384 | 0.88× |
| Hamburg | 63,656 | 1.2× |
| Brandenburg | 54,296 | 0.74× |
| Thüringen | 52,031 | 0.87× |
| Sachsen-Anhalt | 40,247 | 0.66× |
| Mecklenburg-Vorpommern | 32,644 | 0.73× |
| Saarland | 21,895 | 0.76× |
| Bremen | 16,499 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 72.64× | Fashion & Accessoires |
| Wedding Planners | 18.03× | Kids & Family |
| Wedding videography | 12.88× | Kids & Family |
| Sex and the City | 7.36× | Movies & TV |
| Personalised Gifts | 12.25× | Home & Garden |
| Livemusic | 3.87× | Music & Radio |
| Spiegel Online | 2.47× | News |
| Airbnb | 2.76× | Travel & Leisure |
| Do it yourself (DIY) | 2.52× | Home & Garden |
| Natural foods | 4.66× | Food & Beverages |
| Art Collecting | 8.39× | Arts & Culture |
| Zac Efron | 7.48× | Movies & TV |
| Pandora | 5.15× | Fashion & Accessoires |
| Zara Kids | 8.14× | Fashion & Accessoires |
| Vegetable Gardening | 5.45× | Food & Beverages |
| Wedding planner | 5.15× | Kids & Family |
| Primark | 2.5× | Shopping |
| Gina Tricot | 5.04× | Fashion & Accessoires |
| IKEA | 1.77× | Home & Garden |
| TikTok | 1.52× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.72 |
| Luxury Orientation | PREMIUM | 1.89 |
| DIY Mentality | THRILL | 1.73 |
| Sustainability | BALANCE | 1.65 |
| Design Affinity | PREMIUM | 1.62 |
| Sports Activity | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.9% |
| United States | 14.6% |
| China | 11.1% |
See Wedding planning audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Wedding planning have in Germany?
Wedding planning has an estimated audience of 2,350,537 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wedding planning fans?
66.9% of Wedding planning fans are female, 33.1% are male, with an average age of 34.6 years.
Which brands do Wedding planning fans like most?
Wedding planning fans show strongest brand affinity for JACK & JONES (72.64×), Wedding Planners (18.03×), and Wedding videography (12.88×) over the country average.
Where do Wedding planning fans live in Germany?
Wedding planning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 628,281), Bayern (reach 455,602), and Baden-Württemberg (reach 440,604). These three regions account for the largest share of the active audience.
What other brands do Wedding planning fans also like?
Beyond Wedding planning itself, the audience over-indexes on Wedding Planners (18.03×), Wedding videography (12.88×), Sex and the City (7.36×), and Personalised Gifts (12.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wedding planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.