Rascasse Audience Intelligence

Wedding planning Audience in United States

A data profile of the people who buy, follow and care about Wedding planning in United States — modelled from more than twelve digital signal sources. Wedding planning has an estimated audience of 9,770,030 people in United States.

#45among TV series in United States#2325among Topic in United States#106in Kids & Family

The average Wedding planning fan in United States is 34.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Honeymoon, Luxury Bags, Breastfeeding, with strongest over-indexing on Honeymoon (15.31× the country average).

Demographically, the Wedding planning audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wedding planning fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Honeymoon.

Category: Kids & Family · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wedding planning profile in United States.

Audience size
9.8M
in United States
Gender
76.0%♀
24.0% male
Age
34.1
average years
Country rank
#3658
Topic in United States
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wedding planning fans

76.0% are female, 24.0% are male, average age 34.1.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for Wedding planning audience in United States
MetricValue
Female76.0%
Male24.0%
Average age34.1
Estimated audience size9,770,030
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Wedding planning audience in United States
Age bracketShare%
16-1929%
20-2926%
30-3919%
40-4915%
50+10%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Wedding planning audience comes from United States.

Worldwide audience distribution share by country for Wedding planning
CountryShare
Japan19.9%
United States14.6%
China11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wedding planning audience in United States is strongest.

Fig. 05

Top regions by affinity

Wedding planning fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K1.26×
02South Dakota~30K1.24×
03Texas~1M1.20×
04Mississippi~100K1.20×
05Connecticut~100K1.18×
06Iowa~100K1.18×
07Ohio~400K1.17×
08Louisiana~100K1.17×
09South Carolina~200K1.16×
10North Dakota~20K1.15×
11Missouri~200K1.14×
12West Virginia~50K1.14×
13New York~600K1.11×
14Idaho~50K1.10×
15Oklahoma~100K1.08×
16Tennessee~200K1.07×
17Illinois~300K1.05×
18Kansas~80K1.03×
19Alaska~20K1.03×
20Florida~700K1.01×
21Michigan~300K1.01×
22Nebraska~50K1.01×
23North Carolina~300K1.00×
24Arkansas~80K1.00×
25New Hampshire~40K1.00×
26Indiana~200K0.99×
27Arizona~200K0.98×
28Oregon~100K0.98×
29Colorado~100K0.97×
30Minnesota~100K0.97×
31Alabama~100K0.97×
32Rhode Island~30K0.97×
33Georgia~300K0.95×
34Wisconsin~100K0.94×
35Utah~80K0.94×
36Pennsylvania~300K0.93×
37New Jersey~200K0.92×
38Virginia~200K0.92×
39Montana~20K0.91×
40Delaware~20K0.90×
41California~900K0.88×
42Vermont~20K0.88×
43Washington~200K0.87×
44Maryland~100K0.86×
45New Mexico~40K0.85×
46Maine~30K0.84×
47Massachusetts~200K0.82×
48Washington, District of Columbia~20K0.81×
49Nevada~70K0.78×
50Hawaii~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Wedding planning, United States
0.73×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wedding planning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wedding planning audience
#·InterestCategoryAffinity×
01HoneymoonKids & Family15.31×
02Luxury BagsFashion & Accessoires14.66×
03Screen protectorTechnology & Electronics14.30×
04BreastfeedingKids & Family5.62×
05High-net-worth individualBusiness & Career5.08×
06Unique GiftsShopping4.33×
07Designer clothingFashion & Accessoires3.76×
08KindergartenKids & Family3.30×
09Deal of the dayShopping3.18×
10Property finderHome & Garden3.11×
11LivemusicMusic & Radio3.09×
12Old NavyFashion & Accessoires2.35×
13MarshallsFashion & Accessoires2.18×
14Planet FitnessSports2.08×
15Luxury goodsFashion & Accessoires2.00×
16Kohl'sShopping1.88×
17TikTokInternet & Social Media1.87×
18Macy'sShopping1.87×
19CostcoShopping1.80×
20CosmeticsBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wedding planning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wedding planning audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.34×
MindfulnessBALANCE2.84×
Design AffinityPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wedding planning audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
ExtroversionTHRILL0.89×
PatriotismCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wedding planning have in United States?

Wedding planning has an estimated audience of 9,770,030 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Wedding planning fans?

76.0% of Wedding planning fans are female, 24.0% are male, with an average age of 34.1 years.

03

Which brands do Wedding planning fans like most?

Wedding planning fans show strongest brand affinity for Honeymoon (15.31×), Luxury Bags (14.66×), and Breastfeeding (5.62×) over the country average.

04

Where do Wedding planning fans live in United States?

Wedding planning fans in United States are most concentrated in Texas (reach ~1M), California (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Wedding planning fans also like?

Beyond Wedding planning itself, the audience over-indexes on Luxury Bags (14.66×), Breastfeeding (5.62×), Old Navy (2.35×), and Luxury goods (2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Wedding planning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wedding planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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