Wedding planning Audience in United States

Wedding planning logo

Wedding planning has an estimated audience of 9,770,030 people in United States. 76.0% are female, 24.0% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Product design, Staycation, Home equity, South Yorkshire, Bank account.

The average Wedding planning fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Staycation, Home equity, with strongest over-indexing on Product design (2.89× the country average). Demographically, the Wedding planning audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: TV series

Demographics of Wedding planning fans

Demographic split for Wedding planning audience in United States
MetricValue
Female76.0%
Male24.0%
Average age34.1
Estimated audience size9,770,030

Audience persona

The typical Wedding planning fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Wedding planning in United States
RegionReachAffinity
California1,212,3871.13×
Texas997,8851.19×
Florida766,9891.16×
New York635,8121.16×
Illinois330,2951.01×
North Carolina328,2911.12×
Georgia316,0511.05×
Pennsylvania310,4140.94×
Ohio307,7261.02×
Tennessee249,3471.27×
Michigan242,0620.95×
Virginia232,9490.98×
New Jersey223,7610.9×
Washington207,8401.06×
Indiana203,8251.14×
Arizona174,4930.87×
Massachusetts166,0010.86×
South Carolina163,5191.11×
Missouri158,0331×
Maryland151,7780.9×
Colorado148,4780.96×
Kentucky148,1701.21×
Wisconsin146,0960.99×
Alabama140,2031.03×
Louisiana137,8221.09×
Minnesota130,1660.93×
Oklahoma116,5921.07×
Utah113,3251.3×
Oregon111,3420.99×
Mississippi99,9681.24×
Kansas99,9571.3×
Iowa95,1751.18×
Arkansas92,2661.15×
Connecticut83,1720.85×
Nevada75,5310.8×
Idaho53,5251.09×
Nebraska46,3780.95×
West Virginia44,7970.98×
Hawaii43,9081.05×
New Mexico40,9810.84×
New Hampshire32,5450.85×
Maine28,8540.82×
Washington, District of Columbia26,7630.91×
Montana24,1640.89×
Rhode Island24,1440.78×
South Dakota21,5070.95×
Delaware20,0200.74×
North Dakota19,7330.98×
Alaska16,0230.77×
Vermont11,5600.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wedding planning audience
BrandAffinityCategory
Product design2.89×Business & Career
Staycation4.3×Home & Garden
Home equity2.4×Home & Garden
South Yorkshire15.31×Travel & Leisure
Bank account2.62×Business & Career
Like Dandelion Dust15.31×Movies & TV
Meals on Wheels5.55×Food & Beverages
Combat sport1.51×Sports
Mothercare2.68×Kids & Family
JDSU2.53×Business & Career
Jesse Plemons2.77×Movies & TV
Cachorro4.32×Pets & Animals
Nebraska Cornhuskers football2.76×Sports
UK garage4.15×Music & Radio
Natural rubber1.55×Cars & Mobility
Jaws3.47×Movies & TV
Electrolyte2.61×Health
Stamp collecting2.44×Home & Garden
Emma Hewitt11.9×Music & Radio
Queens College, City University of New York3.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wedding planning audience
TraitClusterScore
Luxury OrientationPREMIUM3.01
Design AffinityPREMIUM2.61
MindfulnessBALANCE2.26
LGBTQ+ IdentityOPEN1.69
TravellingTHRILL1.66
Pet OwnershipJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for Wedding planning
CountryShare
Japan19.9%
United States14.6%
China11.1%

See Wedding planning audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Wedding planning have in United States?

Wedding planning has an estimated audience of 9,770,030 people in United States, concentrated in California and Texas.

What is the gender split and age of Wedding planning fans?

76.0% of Wedding planning fans are female, 24.0% are male, with an average age of 34.1 years.

Which brands do Wedding planning fans like most?

Wedding planning fans show strongest brand affinity for Product design (2.89×), Staycation (4.3×), and Home equity (2.4×) over the country average.

Where do Wedding planning fans live in United States?

Wedding planning fans in United States are most concentrated in California (reach 1,212,387), Texas (reach 997,885), and Florida (reach 766,989). These three regions account for the largest share of the active audience.

What other brands do Wedding planning fans also like?

Beyond Wedding planning itself, the audience over-indexes on Staycation (4.3×), Home equity (2.4×), South Yorkshire (15.31×), and Bank account (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wedding planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.