Luxury goods Audience in United States

Luxury goods logo

Luxury goods has an estimated audience of 88,827,514 people in United States. 62.2% are female, 37.8% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Nordstrom, Fashion design, Sephora, Nike.

The average Luxury goods fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Nordstrom, Fashion design, with strongest over-indexing on Macy's (2.07× the country average). Demographically, the Luxury goods audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

Demographics of Luxury goods fans

Demographic split for Luxury goods audience in United States
MetricValue
Female62.2%
Male37.8%
Average age40.0
Estimated audience size88,827,514

Audience persona

The typical Luxury goods fan in United States is more female, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Luxury goods in United States
RegionReachAffinity
California16,036,3781.64×
Texas12,082,4271.58×
Florida8,926,6611.48×
New York8,007,6641.61×
Illinois3,891,2051.31×
Georgia3,752,3381.37×
New Jersey3,424,8821.52×
Pennsylvania3,223,1181.08×
North Carolina2,855,9751.07×
Ohio2,637,9380.96×
Michigan2,437,6531.05×
Virginia2,378,7621.1×
Maryland2,143,1361.4×
Massachusetts2,129,0571.22×
Arizona2,083,4801.15×
Tennessee1,734,7780.97×
Washington1,544,0360.87×
South Carolina1,379,1611.03×
Alabama1,377,4721.11×
Indiana1,368,5280.84×
Nevada1,313,7201.53×
Louisiana1,292,1271.13×
Colorado1,231,7820.88×
Missouri1,205,4310.84×
Connecticut1,058,3101.19×
Minnesota1,029,9020.81×
Wisconsin971,0040.73×
Kentucky951,0290.85×
Oklahoma818,2170.83×
Oregon778,1690.76×
Mississippi755,0441.03×
Hawaii721,3251.89×
Utah578,8260.73×
Arkansas562,5810.77×
Kansas476,6890.68×
Iowa464,2970.63×
Washington, District of Columbia375,8451.41×
New Mexico322,7710.72×
Nebraska313,6500.7×
Idaho272,3300.61×
Delaware267,4311.09×
Rhode Island266,6320.94×
New Hampshire248,5140.71×
West Virginia247,9890.6×
Maine175,8710.55×
Alaska153,8350.81×
Montana145,7650.59×
South Dakota132,3660.64×
North Dakota117,6730.64×
Vermont94,4100.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luxury goods audience
BrandAffinityCategory
Macy's2.07×Shopping
Nordstrom1.7×Shopping
Fashion design1.59×Business & Career
Sephora1.64×Shopping
Nike1.91×Fashion & Accessoires
Renovation1.63×Home & Garden
Streetwear1.88×Fashion & Accessoires
Handbags1.63×Fashion & Accessoires
Louis Vuitton2.02×Fashion & Accessoires
Hair Extensions2.06×Beauty & Wellness
ULTA Beauty1.79×Beauty & Wellness
Anthropologie2.09×Shopping
Natural skin care2.12×Beauty & Wellness
Fashion Nova1.74×Shopping
Urban Outfitters2.11×Shopping
H&M1.91×Shopping
Long hair2.06×Beauty & Wellness
J.Crew1.91×Fashion & Accessoires
Free People2.2×Fashion & Accessoires
T.J.Maxx1.52×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luxury goods audience
TraitClusterScore
Luxury OrientationPREMIUM1.42
Design AffinityPREMIUM1.38
ExtroversionTHRILL1.32
IndulgenceJOY1.26
Price SensitivityPREMIUM1.26
Pet OwnershipJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Luxury goods
CountryShare
United States16.5%
Japan6.0%
Italy4.8%

See Luxury goods audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Luxury goods have in United States?

Luxury goods has an estimated audience of 88,827,514 people in United States, concentrated in California and Texas.

What is the gender split and age of Luxury goods fans?

62.2% of Luxury goods fans are female, 37.8% are male, with an average age of 40.0 years.

Which brands do Luxury goods fans like most?

Luxury goods fans show strongest brand affinity for Macy's (2.07×), Nordstrom (1.7×), and Fashion design (1.59×) over the country average.

Where do Luxury goods fans live in United States?

Luxury goods fans in United States are most concentrated in California (reach 16,036,378), Texas (reach 12,082,427), and Florida (reach 8,926,661). These three regions account for the largest share of the active audience.

What other brands do Luxury goods fans also like?

Beyond Luxury goods itself, the audience over-indexes on Nordstrom (1.7×), Fashion design (1.59×), Sephora (1.64×), and Nike (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.