Rascasse Audience Intelligence

Luxury goods Audience in United States

A data profile of the people who buy, follow and care about Luxury goods in United States — modelled from more than twelve digital signal sources. Luxury goods has an estimated audience of 88,827,514 people in United States.

#50among Lifestyle cluster in United States#85among Topic in United States#4in Fashion & Accessoires

The average Luxury goods fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Nordstrom, Fashion design, with strongest over-indexing on Macy's (2.07× the country average).

Demographically, the Luxury goods audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luxury goods fan in United States is more female, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury goods profile in United States.

Audience size
88.8M
in United States
Gender
62.2%♀
37.8% male
Age
40.0
average years
Country rank
#106
Topic in United States
Fig. 01

Search interest · 12-month trend

-92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury goods fans

62.2% are female, 37.8% are male, average age 40.0.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Luxury goods audience in United States
MetricValue
Female62.2%
Male37.8%
Average age40.0
Estimated audience size88,827,514
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Luxury goods audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Luxury goods audience comes from United States.

Worldwide audience distribution share by country for Luxury goods
CountryShare
United States16.5%
Japan6.0%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury goods audience in United States is strongest.

Fig. 05

Top regions by affinity

Luxury goods fans by region: top regions in United States
#RegionReachAffinity×
01California~14M1.45×
02Texas~11M1.39×
03Hawaii~500K1.36×
04New York~6.5M1.30×
05Nevada~1M1.25×
06Florida~7.5M1.23×
07New Jersey~2.5M1.21×
08Illinois~3.5M1.19×
09North Carolina~3M1.12×
10Massachusetts~2M1.12×
11Maryland~1.5M1.12×
12Georgia~3M1.10×
13Washington, District of Columbia~300K1.09×
14Connecticut~1M1.07×
15Virginia~2.5M1.04×
16Delaware~300K1.04×
17Arizona~2M1.03×
18Michigan~2.5M1.02×
19Alabama~1.5M1.02×
20Louisiana~1M1.02×
21Pennsylvania~3M1.01×
22Mississippi~700K1.01×
23South Carolina~1.5M1.00×
24Alaska~200K1.00×
25Rhode Island~300K0.99×
26Vermont~200K0.99×
27South Dakota~200K0.98×
28North Dakota~200K0.98×
29Tennessee~1.5M0.97×
30New Mexico~400K0.97×
31Montana~200K0.97×
32New Hampshire~300K0.96×
33Kentucky~1M0.95×
34Washington~1.5M0.94×
35Oklahoma~900K0.94×
36Arkansas~700K0.94×
37Nebraska~400K0.94×
38West Virginia~400K0.94×
39Maine~300K0.94×
40Idaho~400K0.93×
41Colorado~1.5M0.92×
42Kansas~600K0.92×
43Missouri~1.5M0.91×
44Oregon~900K0.91×
45Ohio~2.5M0.90×
46Utah~700K0.90×
47Iowa~700K0.90×
48Minnesota~1M0.89×
49Indiana~1.5M0.88×
50Wisconsin~1M0.87×
Fig. 06

Affinity by region

Affinity by region — Luxury goods, United States
0.87×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury goods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury goods audience
#·InterestCategoryAffinity×
01Free PeopleFashion & Accessoires2.20×
02Natural skin careBeauty & Wellness2.12×
03Urban OutfittersShopping2.11×
04AnthropologieShopping2.09×
05Macy'sShopping2.07×
06Hair ExtensionsBeauty & Wellness2.06×
07Long hairBeauty & Wellness2.06×
08Louis VuittonFashion & Accessoires2.02×
09NikeFashion & Accessoires1.91×
10H&MShopping1.91×
11J.CrewFashion & Accessoires1.91×
12StreetwearFashion & Accessoires1.88×
13ULTA BeautyBeauty & Wellness1.79×
14Fashion NovaShopping1.74×
15NordstromShopping1.70×
16SephoraShopping1.64×
17RenovationHome & Garden1.63×
18HandbagsFashion & Accessoires1.63×
19Fashion designBusiness & Career1.59×
20NBA playoffsSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury goods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury goods audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.61×
Design AffinityPREMIUM1.45×
Early Adopter MentalityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury goods audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Need for SecurityCONSERVATISM0.70×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury goods have in United States?

Luxury goods has an estimated audience of 88,827,514 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luxury goods fans?

62.2% of Luxury goods fans are female, 37.8% are male, with an average age of 40.0 years.

03

Which brands do Luxury goods fans like most?

Luxury goods fans show strongest brand affinity for Macy's (2.07×), Nordstrom (1.7×), and Fashion design (1.59×) over the country average.

04

Where do Luxury goods fans live in United States?

Luxury goods fans in United States are most concentrated in California (reach ~14M), Texas (reach ~11M), and Florida (reach ~7.5M). These three regions account for the largest share of the active audience.

05

What other brands do Luxury goods fans also like?

Beyond Luxury goods itself, the audience over-indexes on Nordstrom (1.7×), Fashion design (1.59×), Sephora (1.64×), and Nike (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Luxury goods audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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