Luxury goods Audience in Canada

Luxury goods logo

Luxury goods has an estimated audience of 10,424,181 people in Canada. 58.6% are female, 41.4% are male, average age 40.6. Top regions: Ontario, Quebec, British Columbia.

The average Luxury goods fan in Canada is 40.6 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

Demographics of Luxury goods fans

Demographic split for Luxury goods audience in Canada
MetricValue
Female58.6%
Male41.4%
Average age40.6
Estimated audience size10,424,181

Top regions in Canada

Top regions ranked by reach for Luxury goods in Canada
RegionReachAffinity
Ontario5,541,6881.27×
Quebec1,923,4840.77×
British Columbia1,738,4481.11×
Alberta1,392,7471.08×
Manitoba364,6180.94×
Saskatchewan314,4220.95×
Nova Scotia294,0160.95×
New Brunswick234,4980.97×
Newfoundland and Labrador158,2691.0×
Prince Edward Island58,0131.13×

Worldwide distribution

Worldwide audience distribution share by country for Luxury goods
CountryShare
United States16.5%
Japan6.0%
Italy4.8%

See Luxury goods audiences in other countries

More Lifestyle cluster audiences in Canada

How to read this data

Audience size is the estimated number of people in Canada who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.