Luxury goods Audience in Spain
Luxury goods has an estimated audience of 13,923,948 people in Spain. 61.9% are female, 38.1% are male, average age 44.8. Top regions: Catalonia, Community of Madrid, Region of Murcia. Top brand affinities: Parfois (fashion accessories), Brico Dépôt, Healthy habits, Mango, Art jewelry.
The average Luxury goods fan in Spain is 44.8 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Region of Murcia. Top brand affinities include Parfois (fashion accessories), Brico Dépôt, Healthy habits, with strongest over-indexing on Parfois (fashion accessories) (1.61× the country average). Demographically, the Luxury goods audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Luxury goods fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.8 |
| Estimated audience size | 13,923,948 |
Audience persona
The typical Luxury goods fan in Spain is more female, around 44.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Parfois (fashion accessories).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 757,477 | 0.3× |
| Community of Madrid | 677,992 | 0.29× |
| Region of Murcia | 476,096 | 1× |
| Andalusia | 443,925 | 0.16× |
| Castilla-La Mancha | 424,211 | 0.75× |
| Principality of Asturias | 404,674 | 1.23× |
| Comunidad Valenciana | 394,218 | 0.25× |
| Aragon | 366,625 | 1× |
| Cantabria | 360,728 | 2.06× |
| Castile and León | 359,350 | 0.59× |
| Canary Islands | 348,272 | 0.5× |
| Navarre | 337,453 | 1.93× |
| Balearic Islands | 296,415 | 0.76× |
| Galicia | 285,272 | 0.44× |
| La Rioja | 235,125 | 4.29× |
| Basque Autonomous Country | 231,240 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parfois (fashion accessories) | 1.61× | Fashion & Accessoires |
| Brico Dépôt | 1.63× | Shopping |
| Healthy habits | 1.51× | Health |
| Mango | 1.6× | Shopping |
| Art jewelry | 1.83× | Fashion & Accessoires |
| Pull&Bear | 1.61× | Fashion & Accessoires |
| Gift shop | 1.91× | Home & Garden |
| Sports equipment | 1.53× | Sports |
| Sportswear (fashion) | 2.01× | Fashion & Accessoires |
| YouTube Music | 1.84× | Internet & Social Media |
| Party dress | 1.5× | Fashion & Accessoires |
| Sneaker collecting | 2.01× | Fashion & Accessoires |
| Sandal | 1.64× | Fashion & Accessoires |
| Ring (jewellery) | 1.59× | Fashion & Accessoires |
| Gucci | 1.53× | Fashion & Accessoires |
| Natural foods | 1.7× | Food & Beverages |
| Gaming computer | 1.79× | Technology & Electronics |
| Isabel Marant | 1.91× | Fashion & Accessoires |
| Balenciaga | 1.76× | Fashion & Accessoires |
| Max Mara | 2.13× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.43 |
| Design Affinity | PREMIUM | 1.3 |
| Pet Ownership | JOY | 1.27 |
| DIY Mentality | THRILL | 1.15 |
| Patriotism | CONSERVATISM | 1.11 |
| Price Sensitivity | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
See Luxury goods audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Luxury goods have in Spain?
Luxury goods has an estimated audience of 13,923,948 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Luxury goods fans?
61.9% of Luxury goods fans are female, 38.1% are male, with an average age of 44.8 years.
Which brands do Luxury goods fans like most?
Luxury goods fans show strongest brand affinity for Parfois (fashion accessories) (1.61×), Brico Dépôt (1.63×), and Healthy habits (1.51×) over the country average.
Where do Luxury goods fans live in Spain?
Luxury goods fans in Spain are most concentrated in Catalonia (reach 757,477), Community of Madrid (reach 677,992), and Region of Murcia (reach 476,096). These three regions account for the largest share of the active audience.
What other brands do Luxury goods fans also like?
Beyond Luxury goods itself, the audience over-indexes on Brico Dépôt (1.63×), Healthy habits (1.51×), Mango (1.6×), and Art jewelry (1.83×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.