A data profile of the people who buy, follow and care about Luxury goods in Spain — modelled from more than twelve digital signal sources. Luxury goods has an estimated audience of 13,923,948 people in Spain.
The average Luxury goods fan in Spain is 44.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Parfois (fashion accessories), Brico Dépôt, Healthy habits, with strongest over-indexing on Parfois (fashion accessories) (1.61× the country average).
Demographically, the Luxury goods audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Luxury goods fan in Spain is more female, around 44.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Luxury goods profile in Spain.
61.9% are female, 38.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.8 |
| Estimated audience size | 13,923,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Luxury goods audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
Where the Luxury goods audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~100K | 1.35× | |
| 02 | Cantabria | ~200K | 1.11× | |
| 03 | Navarre | ~200K | 1.10× | |
| 04 | Principality of Asturias | ~300K | 1.03× | |
| 05 | Region of Murcia | ~500K | 1.00× | |
| 06 | Aragon | ~400K | 1.00× | |
| 07 | Castilla-La Mancha | ~500K | 0.97× | |
| 08 | Balearic Islands | ~400K | 0.97× | |
| 09 | Castile and León | ~600K | 0.96× | |
| 10 | Canary Islands | ~700K | 0.95× | |
| 11 | Galicia | ~600K | 0.94× | |
| 12 | Basque Autonomous Country | ~500K | 0.94× | |
| 13 | Comunidad Valenciana | ~1.5M | 0.91× | |
| 14 | Andalusia | ~2.5M | 0.90× | |
| 15 | Catalonia | ~2M | 0.84× | |
| 16 | Community of Madrid | ~2M | 0.84× |
The strongest cross-interests of the Luxury goods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Mara | Fashion & Accessoires | 2.13× | ||
| 02 | Sportswear (fashion) | Fashion & Accessoires | 2.01× | ||
| 03 | Sneaker collecting | Fashion & Accessoires | 2.01× | ||
| 04 | Gift shop | Home & Garden | 1.91× | ||
| 05 | Isabel Marant | Fashion & Accessoires | 1.91× | ||
| 06 | YouTube Music | Internet & Social Media | 1.84× | ||
| 07 | Art jewelry | Fashion & Accessoires | 1.83× | ||
| 08 | Gaming computer | Technology & Electronics | 1.79× | ||
| 09 | Natural foods | Food & Beverages | 1.70× | ||
| 10 | Necklace | Fashion & Accessoires | 1.65× | ||
| 11 | Sandal | Fashion & Accessoires | 1.64× | ||
| 12 | Brico Dépôt | Shopping | 1.63× | ||
| 13 | Parfois (fashion accessories) | Fashion & Accessoires | 1.61× | ||
| 14 | Pull&Bear | Fashion & Accessoires | 1.61× | ||
| 15 | Mango | Shopping | 1.60× | ||
| 16 | Ring (jewellery) | Fashion & Accessoires | 1.59× | ||
| 17 | Sports equipment | Sports | 1.53× | ||
| 18 | Gucci | Fashion & Accessoires | 1.53× | ||
| 19 | Healthy habits | Health | 1.51× | ||
| 20 | Party dress | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.41× | |
| Price Sensitivity | PREMIUM | 1.16× | |
| Quality Awareness | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Tradition | CONSERVATISM | 0.74× |
Luxury goods has an estimated audience of 13,923,948 people in Spain, concentrated in Andalusia and Catalonia.
61.9% of Luxury goods fans are female, 38.1% are male, with an average age of 44.8 years.
Luxury goods fans show strongest brand affinity for Parfois (fashion accessories) (1.61×), Brico Dépôt (1.63×), and Healthy habits (1.51×) over the country average.
Luxury goods fans in Spain are most concentrated in Andalusia (reach ~2.5M), Catalonia (reach ~2M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Luxury goods itself, the audience over-indexes on Brico Dépôt (1.63×), Healthy habits (1.51×), Mango (1.6×), and Art jewelry (1.83×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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