A data profile of the people who buy, follow and care about Pull&Bear in Spain — modelled from more than twelve digital signal sources. Pull&Bear has an estimated audience of 3,579,228 people in Spain.
Pull&Bear has an estimated audience of 3,579,228 people in Spain. 81.3% are female, 18.7% are male, average age 31.3. Top brand affinities: Oysho, Inditex, Stradivarius, Politics, Lingerie.
Top brand affinities include Oysho, Inditex, Stradivarius, with strongest over-indexing on Oysho (5.51× the country average).
Demographically, the Pull&Bear audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Pull&Bear fan in Spain is more female, around 31.3 years old, with strong Mindfulness tendencies and a notable affinity for Oysho.
The key figures that characterise the Pull&Bear profile in Spain.
81.3% are female, 18.7% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 81.3% |
| Male | 18.7% |
| Average age | 31.3 |
| Estimated audience size | 3,579,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 34% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 4% |
The strongest cross-interests of the Pull&Bear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nathan Fillion | Movies & TV | 10.45× | ||
| 02 | Slip-on shoe | Fashion & Accessoires | 7.98× | ||
| 03 | Inditex | Shopping | 7.60× | ||
| 04 | Sports bra | Fashion & Accessoires | 5.98× | ||
| 05 | Oysho | Fashion & Accessoires | 5.51× | ||
| 06 | Backpack | Fashion & Accessoires | 4.91× | ||
| 07 | Converse | Fashion & Accessoires | 3.72× | ||
| 08 | Intimissimi | Fashion & Accessoires | 3.34× | ||
| 09 | Stradivarius | Shopping | 3.23× | ||
| 10 | Lingerie | Fashion & Accessoires | 3.04× | ||
| 11 | Politics | Politics & Society | 2.85× | ||
| 12 | Bershka | Shopping | 2.80× | ||
| 13 | H&M | Shopping | 2.67× | ||
| 14 | Deal of the day | Shopping | 2.54× | ||
| 15 | Domino's Pizza | Food & Beverages | 2.44× | ||
| 16 | Sephora | Shopping | 2.35× | ||
| 17 | Primark | Shopping | 2.21× | ||
| 18 | Coches.net | Cars & Mobility | 1.78× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.61× | ||
| 20 | El País | News | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.47× | |
| Design Affinity | PREMIUM | 1.47× | |
| Price Sensitivity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Risk Appetite | THRILL | 0.77× | |
| Indulgence | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pull&Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.