Lingerie Audience in Spain
Lingerie has an estimated audience of 6,347,378 people in Spain. 77.4% are female, 22.6% are male, average age 43.7. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Parfois (fashion accessories), Panties, Brassiere, Nightwear, women'secret.
The average Lingerie fan in Spain is 43.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Parfois (fashion accessories), Panties, Brassiere, with strongest over-indexing on Parfois (fashion accessories) (3.67× the country average). Demographically, the Lingerie audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Lingerie fans
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 43.7 |
| Estimated audience size | 6,347,378 |
Audience persona
The typical Lingerie fan in Spain is more female, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Parfois (fashion accessories).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,697,451 | 1.48× |
| Community of Madrid | 1,415,858 | 1.32× |
| Andalusia | 1,267,532 | 1.02× |
| Comunidad Valenciana | 833,341 | 1.17× |
| Canary Islands | 421,996 | 1.33× |
| Castile and León | 354,916 | 1.28× |
| Balearic Islands | 274,857 | 1.54× |
| Galicia | 273,416 | 0.92× |
| Basque Autonomous Country | 231,540 | 0.97× |
| Region of Murcia | 202,186 | 0.93× |
| Aragon | 157,839 | 0.94× |
| Castilla-La Mancha | 150,402 | 0.58× |
| Principality of Asturias | 119,037 | 0.8× |
| Cantabria | 66,758 | 0.83× |
| Extremadura | 66,388 | 0.49× |
| Navarre | 57,849 | 0.73× |
| La Rioja | 27,320 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parfois (fashion accessories) | 3.67× | Fashion & Accessoires |
| Panties | 4.65× | Fashion & Accessoires |
| Brassiere | 4.21× | Food & Beverages |
| Nightwear | 5.32× | Fashion & Accessoires |
| women'secret | 3.54× | Fashion & Accessoires |
| Oysho | 2.95× | Fashion & Accessoires |
| Intimissimi | 3.53× | Fashion & Accessoires |
| Bikini | 2.86× | Fashion & Accessoires |
| Stradivarius | 2.3× | Shopping |
| Pull&Bear | 3.04× | Fashion & Accessoires |
| Undergarment | 2.08× | Fashion & Accessoires |
| Swimsuit | 2.75× | Fashion & Accessoires |
| One-piece swimsuit | 5.19× | Fashion & Accessoires |
| Women's clothing | 1.63× | Fashion & Accessoires |
| Primark | 1.93× | Shopping |
| Sara Carbonero | 3.11× | Movies & TV |
| Pajamas | 3.15× | Fashion & Accessoires |
| La Redoute | 3.58× | Shopping |
| Blouse | 2.25× | Fashion & Accessoires |
| Dresses | 1.63× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.23 |
| Luxury Orientation | PREMIUM | 1.21 |
| Creativity | OPEN | 1.17 |
| DIY Mentality | THRILL | 1.11 |
| Quality Awareness | PREMIUM | 1.08 |
| Community Orientation | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
See Lingerie audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Lingerie have in Spain?
Lingerie has an estimated audience of 6,347,378 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Lingerie fans?
77.4% of Lingerie fans are female, 22.6% are male, with an average age of 43.7 years.
Which brands do Lingerie fans like most?
Lingerie fans show strongest brand affinity for Parfois (fashion accessories) (3.67×), Panties (4.65×), and Brassiere (4.21×) over the country average.
Where do Lingerie fans live in Spain?
Lingerie fans in Spain are most concentrated in Catalonia (reach 1,697,451), Community of Madrid (reach 1,415,858), and Andalusia (reach 1,267,532). These three regions account for the largest share of the active audience.
What other brands do Lingerie fans also like?
Beyond Lingerie itself, the audience over-indexes on Panties (4.65×), Brassiere (4.21×), Nightwear (5.32×), and women'secret (3.54×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.