A data profile of the people who buy, follow and care about Lingerie in Spain — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 6,347,378 people in Spain.
The average Lingerie fan in Spain is 43.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Parfois (fashion accessories), Panties, women'secret, with strongest over-indexing on Parfois (fashion accessories) (3.67× the country average).
Demographically, the Lingerie audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Lingerie fan in Spain is more female, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Lingerie profile in Spain.
77.4% are female, 22.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 43.7 |
| Estimated audience size | 6,347,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Lingerie audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
Where the Lingerie audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.46× | |
| 02 | Balearic Islands | ~300K | 1.45× | |
| 03 | Community of Madrid | ~1.5M | 1.31× | |
| 04 | Canary Islands | ~400K | 1.29× | |
| 05 | Castile and León | ~300K | 1.23× | |
| 06 | Comunidad Valenciana | ~800K | 1.16× | |
| 07 | Andalusia | ~1.5M | 1.02× | |
| 08 | Basque Autonomous Country | ~200K | 0.98× | |
| 09 | Aragon | ~200K | 0.96× | |
| 10 | Region of Murcia | ~200K | 0.95× | |
| 11 | Galicia | ~300K | 0.93× | |
| 12 | Cantabria | ~70K | 0.92× | |
| 13 | La Rioja | ~40K | 0.91× | |
| 14 | Principality of Asturias | ~100K | 0.88× | |
| 15 | Navarre | ~70K | 0.87× | |
| 16 | Extremadura | ~100K | 0.79× | |
| 17 | Castilla-La Mancha | ~200K | 0.73× |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightwear | Fashion & Accessoires | 5.32× | ||
| 02 | One-piece swimsuit | Fashion & Accessoires | 5.19× | ||
| 03 | Panties | Fashion & Accessoires | 4.65× | ||
| 04 | Brassiere | Food & Beverages | 4.21× | ||
| 05 | Parfois (fashion accessories) | Fashion & Accessoires | 3.67× | ||
| 06 | women'secret | Fashion & Accessoires | 3.54× | ||
| 07 | Intimissimi | Fashion & Accessoires | 3.53× | ||
| 08 | Pajamas | Fashion & Accessoires | 3.15× | ||
| 09 | Sara Carbonero | Movies & TV | 3.11× | ||
| 10 | Pull&Bear | Fashion & Accessoires | 3.04× | ||
| 11 | Oysho | Fashion & Accessoires | 2.95× | ||
| 12 | Bikini | Fashion & Accessoires | 2.86× | ||
| 13 | Swimsuit | Fashion & Accessoires | 2.75× | ||
| 14 | Cortefiel | Fashion & Accessoires | 2.47× | ||
| 15 | Stradivarius | Shopping | 2.30× | ||
| 16 | Blouse | Fashion & Accessoires | 2.25× | ||
| 17 | Undergarment | Fashion & Accessoires | 2.08× | ||
| 18 | Primark | Shopping | 1.93× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.63× | ||
| 20 | Dresses | Fashion & Accessoires | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.38× | |
| Design Affinity | PREMIUM | 1.33× | |
| Creativity | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Risk Appetite | THRILL | 0.61× | |
| Community Orientation | OPEN | 0.65× |
Lingerie has an estimated audience of 6,347,378 people in Spain, concentrated in Catalonia and Community of Madrid.
77.4% of Lingerie fans are female, 22.6% are male, with an average age of 43.7 years.
Lingerie fans show strongest brand affinity for Parfois (fashion accessories) (3.67×), Panties (4.65×), and women'secret (3.54×) over the country average.
Lingerie fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Lingerie itself, the audience over-indexes on Panties (4.65×), women'secret (3.54×), Brassiere (4.21×), and Nightwear (5.32×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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