A data profile of the people who buy, follow and care about Brassiere in Spain — modelled from more than twelve digital signal sources. Brassiere has an estimated audience of 3,696,671 people in Spain.
Brassiere has an estimated audience of 3,696,671 people in Spain. 82.5% are female, 17.5% are male, average age 43.6. Top brand affinities: Slip-on shoe, Mango, Lingerie, Moccasin, Platform shoe.
Top brand affinities include Slip-on shoe, Mango, Lingerie, with strongest over-indexing on Slip-on shoe (24.01× the country average).
Demographically, the Brassiere audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
The typical Brassiere fan in Spain is more female, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Slip-on shoe.
The key figures that characterise the Brassiere profile in Spain.
82.5% are female, 17.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
| Average age | 43.6 |
| Estimated audience size | 3,696,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 26% |
of the worldwide Brassiere audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 6.5% |
| Japan | 6.0% |
The strongest cross-interests of the Brassiere audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slip-on shoe | Fashion & Accessoires | 24.01× | ||
| 02 | Moccasin | Fashion & Accessoires | 18.86× | ||
| 03 | Platform shoe | Fashion & Accessoires | 15.80× | ||
| 04 | Cashmere wool | Fashion & Accessoires | 6.17× | ||
| 05 | Mango | Shopping | 5.93× | ||
| 06 | Major League Soccer | Sports | 5.78× | ||
| 07 | Social shopping | Shopping | 5.65× | ||
| 08 | Lingerie | Fashion & Accessoires | 4.21× | ||
| 09 | Intimissimi | Fashion & Accessoires | 3.67× | ||
| 10 | Hair coloring | Beauty & Wellness | 3.18× | ||
| 11 | Massimo Dutti | Shopping | 3.13× | ||
| 12 | Volunteering | Politics & Society | 2.89× | ||
| 13 | Motorcycle accessories | Cars & Mobility | 2.86× | ||
| 14 | Real property | Home & Garden | 2.45× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 2.35× | ||
| 16 | Skin care | Beauty & Wellness | 2.23× | ||
| 17 | Stradivarius | Shopping | 1.96× | ||
| 18 | Apartment | Business & Career | 1.85× | ||
| 19 | Flower | Home & Garden | 1.80× | ||
| 20 | El Corte Inglés | Shopping | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.69× | |
| Indulgence | JOY | 1.58× | |
| Pet Ownership | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Brassiere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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