Rascasse Audience Intelligence

Brassiere Audience in Spain

A data profile of the people who buy, follow and care about Brassiere in Spain — modelled from more than twelve digital signal sources. Brassiere has an estimated audience of 3,696,671 people in Spain.

Brassiere has an estimated audience of 3,696,671 people in Spain. 82.5% are female, 17.5% are male, average age 43.6. Top brand affinities: Slip-on shoe, Mango, Lingerie, Moccasin, Platform shoe.

Top brand affinities include Slip-on shoe, Mango, Lingerie, with strongest over-indexing on Slip-on shoe (24.01× the country average).

Demographically, the Brassiere audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

The typical Brassiere fan in Spain is more female, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Slip-on shoe.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brassiere profile in Spain.

Audience size
3.7M
in Spain
Gender
82.5%
17.5% male
Age
43.6
average years
Country rank
#945
Touchpoint in Spain
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brassiere fans

82.5% are female, 17.5% are male, average age 43.6.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Brassiere audience in Spain
MetricValue
Female82.5%
Male17.5%
Average age43.6
Estimated audience size3,696,671
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Brassiere audience in Spain
Age bracketShare%
16-199%
20-2916%
30-3920%
40-4929%
50+26%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Brassiere audience comes from Spain.

Worldwide audience distribution share by country for Brassiere
CountryShare
United States20.2%
Italy6.5%
Japan6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brassiere audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brassiere audience
#·InterestCategoryAffinity×
01Slip-on shoeFashion & Accessoires24.01×
02MoccasinFashion & Accessoires18.86×
03Platform shoeFashion & Accessoires15.80×
04Cashmere woolFashion & Accessoires6.17×
05MangoShopping5.93×
06Major League SoccerSports5.78×
07Social shoppingShopping5.65×
08LingerieFashion & Accessoires4.21×
09IntimissimiFashion & Accessoires3.67×
10Hair coloringBeauty & Wellness3.18×
11Massimo DuttiShopping3.13×
12VolunteeringPolitics & Society2.89×
13Motorcycle accessoriesCars & Mobility2.86×
14Real propertyHome & Garden2.45×
15Anti-aging creamBeauty & Wellness2.35×
16Skin careBeauty & Wellness2.23×
17StradivariusShopping1.96×
18ApartmentBusiness & Career1.85×
19FlowerHome & Garden1.80×
20El Corte InglésShopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brassiere audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Brassiere audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.69×
IndulgenceJOY1.58×
Pet OwnershipJOY1.51×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Brassiere audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
Risk AppetiteTHRILL0.85×
Social Media UsageJOY0.86×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Brassiere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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