A data profile of the people who buy, follow and care about Brassiere in Brazil — modelled from more than twelve digital signal sources. Brassiere has an estimated audience of 3,730,878 people in Brazil.
Brassiere has an estimated audience of 3,730,878 people in Brazil. 79.0% are female, 21.0% are male, average age 41.6. Top brand affinities: Instagram, Shopping malls, Personal care, Beauty salons, Fragrances.
Top brand affinities include Instagram, Shopping malls, Personal care, with strongest over-indexing on Instagram (1.96× the country average).
Demographically, the Brassiere audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Creativity, Sustainability.
The typical Brassiere fan in Brazil is more female, around 41.6 years old, with strong Creativity tendencies and a notable affinity for Instagram.
The key figures that characterise the Brassiere profile in Brazil.
79.0% are female, 21.0% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 41.6 |
| Estimated audience size | 3,730,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Brassiere audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 6.5% |
| Japan | 6.0% |
The strongest cross-interests of the Brassiere audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash extensions | Beauty & Wellness | 4.02× | ||
| 02 | Lip gloss | Beauty & Wellness | 3.15× | ||
| 03 | Art jewelry | Fashion & Accessoires | 2.88× | ||
| 04 | Handbags | Fashion & Accessoires | 2.44× | ||
| 05 | Lojas Renner | Fashion & Accessoires | 2.43× | ||
| 06 | mulheres | Movies & TV | 2.36× | ||
| 07 | Boutiques | Fashion & Accessoires | 2.15× | ||
| 08 | Beauty salons | Beauty & Wellness | 2.10× | ||
| 09 | Fragrances | Beauty & Wellness | 2.08× | ||
| 10 | Shopping malls | Shopping | 2.01× | ||
| 11 | Personal care | Health | 1.99× | ||
| 12 | Internet & Social Media | 1.96× | |||
| 13 | Medicine | Business & Career | 1.96× | ||
| 14 | Discount stores | Shopping | 1.92× | ||
| 15 | Spas | Beauty & Wellness | 1.91× | ||
| 16 | Rock music | Music & Radio | 1.88× | ||
| 17 | Pop music | Music & Radio | 1.88× | ||
| 18 | Furniture | Home & Garden | 1.82× | ||
| 19 | Country music | Music & Radio | 1.70× | ||
| 20 | Entrepreneurship | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.24× | |
| Sustainability | BALANCE | 2.14× | |
| Design Affinity | PREMIUM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Risk Appetite | THRILL | 0.80× | |
| Patriotism | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Brassiere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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