A data profile of the people who buy, follow and care about Brassiere in United Kingdom — modelled from more than twelve digital signal sources. Brassiere has an estimated audience of 4,498,525 people in United Kingdom.
The average Brassiere fan in United Kingdom is 44.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Volunteering, Kitchen, Hobby, with strongest over-indexing on Volunteering (2.98× the country average).
Demographically, the Brassiere audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Brassiere fan in United Kingdom is more female, around 44.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Volunteering.
The key figures that characterise the Brassiere profile in United Kingdom.
82.8% are female, 17.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 82.8% |
| Male | 17.2% |
| Average age | 44.5 |
| Estimated audience size | 4,498,525 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Brassiere audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 6.5% |
| Japan | 6.0% |
Where the Brassiere audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.24× | |
| 02 | Yorkshire and the Humber | ~400K | 1.17× | |
| 03 | England | ~3.5M | 1.16× | |
| 04 | South East | ~700K | 1.09× | |
| 05 | North East | ~200K | 1.05× | |
| 06 | Scotland | ~400K | 1.03× | |
| 07 | South West | ~400K | 1.01× | |
| 08 | Northern Ireland | ~100K | 0.96× | |
| 09 | Wales | ~200K | 0.94× | |
| 10 | East of England | ~400K | 0.93× | |
| 11 | East Midlands | ~300K | 0.93× | |
| 12 | North West | ~400K | 0.77× |
The strongest cross-interests of the Brassiere audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bravissimo (company) | Fashion & Accessoires | 5.37× | ||
| 02 | Sports bra | Fashion & Accessoires | 4.58× | ||
| 03 | Hormone | Health | 4.26× | ||
| 04 | Mother's Day | Kids & Family | 3.26× | ||
| 05 | Volunteering | Politics & Society | 2.98× | ||
| 06 | BB cream | Beauty & Wellness | 2.96× | ||
| 07 | Concealer | Beauty & Wellness | 2.85× | ||
| 08 | Adoption | Kids & Family | 2.64× | ||
| 09 | Hot tub | Home & Garden | 2.52× | ||
| 10 | Charlotte Tilbury | Beauty & Wellness | 2.47× | ||
| 11 | Refrigerator | Home & Garden | 2.24× | ||
| 12 | Hobby | Home & Garden | 2.15× | ||
| 13 | TK Maxx | Shopping | 2.08× | ||
| 14 | Kitchen | Home & Garden | 1.95× | ||
| 15 | Weddings | Kids & Family | 1.82× | ||
| 16 | Aldi | Shopping | 1.78× | ||
| 17 | Distilled beverage | Food & Beverages | 1.76× | ||
| 18 | Skin care | Beauty & Wellness | 1.76× | ||
| 19 | Internet & Social Media | 1.60× | |||
| 20 | Personal care | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.33× | |
| Creativity | OPEN | 1.32× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Community Orientation | OPEN | 0.91× | |
| Risk Appetite | THRILL | 0.91× |
Brassiere has an estimated audience of 4,498,525 people in United Kingdom, concentrated in England and South East.
82.8% of Brassiere fans are female, 17.2% are male, with an average age of 44.5 years.
Brassiere fans show strongest brand affinity for Volunteering (2.98×), Kitchen (1.95×), and Hobby (2.15×) over the country average.
Brassiere fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Brassiere itself, the audience over-indexes on Kitchen (1.95×), Hobby (2.15×), Mother's Day (3.26×), and Weddings (1.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Brassiere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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