A data profile of the people who buy, follow and care about Brassiere in Italy — modelled from more than twelve digital signal sources. Brassiere has an estimated audience of 7,077,134 people in Italy.
Brassiere has an estimated audience of 7,077,134 people in Italy. 70.5% are female, 29.5% are male, average age 40.6. Top brand affinities: Lingerie, WhatsApp, Volunteering, Pajamas, Confectionery.
Top brand affinities include Lingerie, WhatsApp, Volunteering, with strongest over-indexing on Lingerie (3.61× the country average).
Demographically, the Brassiere audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
The typical Brassiere fan in Italy is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Lingerie.
The key figures that characterise the Brassiere profile in Italy.
70.5% are female, 29.5% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 40.6 |
| Estimated audience size | 7,077,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Brassiere audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 6.5% |
| Japan | 6.0% |
The strongest cross-interests of the Brassiere audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pajamas | Fashion & Accessoires | 3.67× | ||
| 02 | Lingerie | Fashion & Accessoires | 3.61× | ||
| 03 | Sun tanning | Beauty & Wellness | 3.61× | ||
| 04 | Leggings | Fashion & Accessoires | 3.02× | ||
| 05 | Waxing | Beauty & Wellness | 2.80× | ||
| 06 | The Bold and the Beautiful | Movies & TV | 2.53× | ||
| 07 | Hair removal | Beauty & Wellness | 2.41× | ||
| 08 | Volunteering | Politics & Society | 2.27× | ||
| 09 | Bikini | Fashion & Accessoires | 2.22× | ||
| 10 | Genetics | Kids & Family | 2.21× | ||
| 11 | Deal of the day | Shopping | 2.20× | ||
| 12 | Knitting | Home & Garden | 2.19× | ||
| 13 | Mediaset | Technology & Electronics | 2.15× | ||
| 14 | Wikipedia | Internet & Social Media | 2.10× | ||
| 15 | Confectionery | Food & Beverages | 2.04× | ||
| 16 | Internet & Social Media | 1.86× | |||
| 17 | Black Friday (shopping) | Shopping | 1.77× | ||
| 18 | Skin care | Beauty & Wellness | 1.77× | ||
| 19 | Personal care | Health | 1.60× | ||
| 20 | Toys | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.42× | |
| Price Sensitivity | PREMIUM | 1.39× | |
| Creativity | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Career Orientation | POWER | 0.87× | |
| Need for Security | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Brassiere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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