Rascasse Audience Intelligence

Leggings Audience in Italy

A data profile of the people who buy, follow and care about Leggings in Italy — modelled from more than twelve digital signal sources. Leggings has an estimated audience of 4,802,820 people in Italy.

#991among Topic in Italy#93in Fashion & Accessoires

The average Leggings fan in Italy is 42.7 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Campania, Lazio.

Top brand affinities include Calzedonia, Italy, TEZENIS, with strongest over-indexing on Calzedonia (4.21× the country average).

Demographically, the Leggings audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Leggings fan in Italy is more female, around 42.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Calzedonia.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leggings profile in Italy.

Audience size
4.8M
in Italy
Gender
80.5%♀
19.5% male
Age
42.7
average years
Country rank
#1410
Topic in Italy
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leggings fans

80.5% are female, 19.5% are male, average age 42.7.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for Leggings audience in Italy
MetricValue
Female80.5%
Male19.5%
Average age42.7
Estimated audience size4,802,820
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Leggings audience in Italy
Age bracketShare%
16-1911%
20-2916%
30-3923%
40-4925%
50+25%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Leggings audience comes from Italy.

Worldwide audience distribution share by country for Leggings
CountryShare
United States22.9%
Italy4.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leggings audience in Italy is strongest.

Fig. 05

Top regions by affinity

Leggings fans by region: top regions in Italy
#RegionReachAffinity×
01Campania~800K1.41×
02Sicilia~500K1.27×
03Puglia~400K1.21×
04Calabria~200K1.21×
05Lombardy~1M1.18×
06Lazio~700K1.14×
07Trentino-Alto Adige/Südtirol~90K1.04×
08Abruzzo~100K1.02×
09Veneto~400K1.01×
10Sardinia~100K1.01×
11Marche~100K0.97×
12Emilia-Romagna~400K0.96×
13Basilicata~40K0.95×
14Umbria~70K0.92×
15Tuscany~300K0.91×
16Piedmont~300K0.90×
17Liguria~100K0.88×
18Friuli-Venezia Giulia~80K0.88×
19Molise~20K0.87×
20Aosta Valley~10K0.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leggings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leggings audience
#·InterestCategoryAffinity×
01TightsFashion & Accessoires4.31×
02CalzedoniaFashion & Accessoires4.21×
03TEZENISFashion & Accessoires3.33×
04BrassiereFood & Beverages3.02×
05Fabric (club)Music & Radio2.73×
06BikiniFashion & Accessoires2.58×
07OVSFashion & Accessoires2.19×
08ComfortTravel & Leisure2.03×
09SkirtFashion & Accessoires2.03×
10BlouseFashion & Accessoires2.02×
11JeansFashion & Accessoires2.00×
12SwimsuitFashion & Accessoires1.97×
13IntimissimiFashion & Accessoires1.95×
14PinterestInternet & Social Media1.83×
15PrimarkShopping1.75×
16TrousersFashion & Accessoires1.68×
17AliExpressShopping1.60×
18HandbagsFashion & Accessoires1.55×
19Wellness (alternative medicine)Health1.54×
20ItalyTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leggings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leggings audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.42×
ExtroversionTHRILL1.27×
CreativityOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leggings audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Need for SecurityCONSERVATISM0.67×
Risk AppetiteTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leggings have in Italy?

Leggings has an estimated audience of 4,802,820 people in Italy, concentrated in Lombardy and Campania.

02

What is the gender split and age of Leggings fans?

80.5% of Leggings fans are female, 19.5% are male, with an average age of 42.7 years.

03

Which brands do Leggings fans like most?

Leggings fans show strongest brand affinity for Calzedonia (4.21×), Italy (1.52×), and TEZENIS (3.33×) over the country average.

04

Where do Leggings fans live in Italy?

Leggings fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~800K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Leggings fans also like?

Beyond Leggings itself, the audience over-indexes on Italy (1.52×), TEZENIS (3.33×), Brassiere (3.02×), and Tights (4.31×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Italy

See Leggings audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Leggings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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