Rascasse Audience Intelligence

Fabric (club) Audience in Italy

A data profile of the people who buy, follow and care about Fabric (club) in Italy — modelled from more than twelve digital signal sources. Fabric (club) has an estimated audience of 5,350,350 people in Italy.

#1among Night club in Italy#69among POI in Italy#72in Music & Radio

Fabric (club) fans in Italy are concentrated in Lombardy, with strong brand affinity for RÜFÜS.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include RÜFÜS, WhatsApp, corriere dello sport, with strongest over-indexing on RÜFÜS (15.07× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Fabric (club) fan in Italy shows strong Early Adopter Mentality tendencies and a notable affinity for RÜFÜS.

Category: Music & Radio · Type: POI · Subtype: Night club

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fabric (club) profile in Italy.

Audience size
5.4M
in Italy
Country rank
#1224
POI in Italy
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fabric (club) fans

Fig. 02

Gender split

Demographic split for Fabric (club) audience in Italy
MetricValue
Estimated audience size5,350,350
Fig. 04

Worldwide distribution

5.3%

of the worldwide Fabric (club) audience comes from Italy.

Worldwide audience distribution share by country for Fabric (club)
CountryShare
United States14.9%
Thailand5.7%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fabric (club) audience in Italy is strongest.

Fig. 05

Top regions by affinity

Fabric (club) fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~1.5M1.44×
02Marche~200K1.30×
03Sicilia~600K1.22×
04Tuscany~400K1.22×
05Lazio~800K1.16×
06Veneto~500K1.16×
07Calabria~200K1.10×
08Trentino-Alto Adige/Südtirol~100K1.10×
09Piedmont~400K1.04×
10Emilia-Romagna~400K1.03×
11Friuli-Venezia Giulia~100K1.02×
12Campania~600K1.01×
13Puglia~400K0.98×
14Aosta Valley~10K0.96×
15Umbria~80K0.95×
16Molise~20K0.94×
17Basilicata~40K0.91×
18Abruzzo~100K0.88×
19Liguria~100K0.86×
20Sardinia~100K0.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fabric (club) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fabric (club) audience
#·InterestCategoryAffinity×
01RÜFÜSMusic & Radio15.07×
02T-MobileTechnology & Electronics12.59×
03MobyMusic & Radio4.20×
04CollagenBeauty & Wellness3.58×
05MoisturizerHome & Garden3.20×
06LeggingsFashion & Accessoires2.73×
07RoseHome & Garden2.69×
08WikipediaInternet & Social Media2.43×
09Sewing machineHome & Garden2.34×
10corriere dello sportSports2.27×
11MediasetTechnology & Electronics2.25×
12ChampagneFood & Beverages2.13×
13SatireLiterature2.13×
14WhatsAppInternet & Social Media2.11×
15General practitionerHealth2.10×
16VolunteeringPolitics & Society2.06×
17Singer-songwriterMusic & Radio1.77×
18Sky TG24Movies & TV1.73×
19GeneticsKids & Family1.72×
20Personal financeBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fabric (club) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fabric (club) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.40×
Design AffinityPREMIUM1.21×
Community OrientationOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fabric (club) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Sports ActivityPOWER0.76×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Fabric (club). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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