Fabric (club) Audience in Germany
Fabric (club) has an estimated audience of 3,604,750 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, myDealZ, Space Cowboys, JAVA Programmer.
Fabric (club) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Rossmann. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, myDealZ, with strongest over-indexing on Rossmann (2.27× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Night club
Demographics of Fabric (club) fans
| Metric | Value |
|---|---|
| Estimated audience size | 3,604,750 |
Audience persona
The typical Fabric (club) fan in Germany shows strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 808,268 | 1.02× |
| Bayern | 593,477 | 1.02× |
| Baden-Württemberg | 499,237 | 1.02× |
| Niedersachsen | 340,872 | 0.97× |
| Hessen | 312,279 | 1.14× |
| Berlin | 249,190 | 1.55× |
| Rheinland-Pfalz | 182,341 | 1.01× |
| Sachsen | 169,453 | 0.96× |
| Schleswig-Holstein | 129,616 | 1× |
| Brandenburg | 117,913 | 1.05× |
| Hamburg | 80,504 | 0.99× |
| Thüringen | 79,337 | 0.86× |
| Sachsen-Anhalt | 75,132 | 0.8× |
| Mecklenburg-Vorpommern | 55,101 | 0.8× |
| Saarland | 36,727 | 0.83× |
| Bremen | 29,863 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.27× | Shopping |
| Progressive rock | 2.77× | Music & Radio |
| myDealZ | 4.82× | Shopping |
| Space Cowboys | 13.03× | Movies & TV |
| JAVA Programmer | 12.94× | Technology & Electronics |
| Škoda Kodiaq | 1.91× | Cars & Mobility |
| Esra Erol | 4.98× | Movies & TV |
| Haaretz הארץ | 5.45× | News |
| Snow White (Fables) | 1.67× | Literature |
| Home Delivery | 1.66× | Food & Beverages |
| Inlay (guitar) | 4.26× | Music & Radio |
| The Human Centipede 2 (Full Sequence) | 4.41× | Movies & TV |
| Krasnodar | 4.52× | Travel & Leisure |
| Jason Clarke (actor) | 2.55× | Movies & TV |
| Information sensitivity | 2.46× | Technology & Electronics |
| Wok | 2.61× | Food & Beverages |
| The Hunt (2012 film) | 2.04× | Movies & TV |
| Havok (band) | 3.84× | Music & Radio |
| Ho, Ghana | 1.89× | Travel & Leisure |
| Fatteh | 4.47× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.2 |
| Sports Activity | POWER | 1.17 |
| Creativity | OPEN | 1.13 |
| Indulgence | JOY | 1.09 |
| Early Adopter Mentality | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Thailand | 5.7% |
| Italy | 5.3% |
See Fabric (club) audiences in other countries
More Night club audiences in Germany
- KitKatClub (899,208)
- Soda Club Berlin (820,195)
- Ritter Butzke (663,459)
- Berghain (649,386)
- Kater Blau (575,313)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fabric (club). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.