Rascasse Audience Intelligence

Takis Target Market in Germany

A data profile of the people who buy, follow and care about Takis in Germany — modelled from more than twelve digital signal sources. Takis has an estimated audience of 429,595 people in Germany.

#1714among Brand in Germany#646in Food & Beverages

The average Takis fan in Germany is 46.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tombstone (pizza), Walgreens, Midwestern United States, with strongest over-indexing on Tombstone (pizza) (83.96× the country average).

Demographically, the Takis audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Takis fan in Germany is more female, around 46.2 years old, with strong Extroversion tendencies and a notable affinity for Tombstone (pizza).

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Takis profile in Germany.

Audience size
430K
in Germany
Gender
69.9%♀
30.1% male
Age
46.2
average years
Country rank
#13262
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Takis

69.9% are female, 30.1% are male, average age 46.2.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Takis audience in Germany
MetricValue
Female69.9%
Male30.1%
Average age46.2
Estimated audience size429,595
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Takis audience in Germany
Age bracketShare%
16-199%
20-2911%
30-3914%
40-4931%
50+35%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Takis audience comes from Germany.

Worldwide audience distribution share by country for Takis
CountryShare
United States31.6%
Germany5.2%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Takis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Takis customers by region in Germany
#RegionReachAffinity×
01Bremen~4K1.09×
02Saarland~6K1.08×
03Nordrhein-Westfalen~100K1.06×
04Niedersachsen~50K1.04×
05Sachsen-Anhalt~10K1.04×
06Hamburg~10K1.04×
07Baden-Württemberg~60K1.03×
08Rheinland-Pfalz~20K1.03×
09Bayern~70K0.98×
10Hessen~30K0.98×
11Sachsen~20K0.98×
12Berlin~20K0.97×
13Thüringen~10K0.97×
14Schleswig-Holstein~20K0.94×
15Brandenburg~10K0.94×
16Mecklenburg-Vorpommern~7K0.87×
Fig. 06

Affinity by region

Affinity by region — Takis, Germany
0.87×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Takis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Takis audience
#·InterestCategoryAffinity×
01Sun ChipsFood & Beverages176.60×
02Pepperidge FarmFood & Beverages144.76×
03Corn chipFood & Beverages139.70×
04Tim TamFood & Beverages124.96×
05WalgreensShopping104.22×
06Power Rangers MegaforceMovies & TV98.34×
07Tombstone (pizza)Food & Beverages83.96×
08Frito-LayFood & Beverages81.32×
09Hubba BubbaFood & Beverages72.56×
10Midwestern United StatesTravel & Leisure70.51×
11TwinkieFood & Beverages69.06×
12DoritosFood & Beverages42.67×
13CheetosFood & Beverages37.10×
14Snack mixFood & Beverages28.05×
15Potato chipFood & Beverages24.38×
16PopcornFood & Beverages20.92×
17AtlasMusic & Radio18.34×
18Tide (brand)Home & Garden18.33×
19Financial technologyBusiness & Career14.74×
20Fabric (club)Music & Radio13.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Takis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Takis audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.67×
PatriotismCONSERVATISM1.64×
Healthy LifestyleBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Takis audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN1.19×
Family OrientationCONSERVATISM1.27×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Takis's target market in Germany?

Takis's target market in Germany covers an estimated 429,595 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Takis customers?

69.9% of the Takis audience are female, 30.1% are male, with an average age of 46.2 years.

03

Which brands do Takis fans like most?

Takis fans show strongest brand affinity for Tombstone (pizza) (83.96×), Walgreens (104.22×), and Midwestern United States (70.51×) over the country average.

04

Where do Takis fans live in Germany?

Takis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Takis fans also like?

Beyond Takis itself, the audience over-indexes on Walgreens (104.22×), Midwestern United States (70.51×), Financial technology (14.74×), and Fabric (club) (13.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Takis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Takis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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