Takis Audience in Germany
Takis has an estimated audience of 447,389 people in Germany. 69.9% are female, 30.1% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tombstone (pizza), Walgreens, Midwestern United States, Financial technology, Fabric (club).
The average Takis fan in Germany is 46.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tombstone (pizza), Walgreens, Midwestern United States, with strongest over-indexing on Tombstone (pizza) (83.96× the country average). Demographically, the Takis audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Takis fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 46.2 |
| Estimated audience size | 447,389 |
Audience persona
The typical Takis fan in Germany is more female, around 46.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Tombstone (pizza).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,530 | 1.05× |
| Bayern | 72,488 | 1.01× |
| Baden-Württemberg | 63,927 | 1.05× |
| Niedersachsen | 45,093 | 1.04× |
| Hessen | 32,449 | 0.95× |
| Rheinland-Pfalz | 22,831 | 1.02× |
| Sachsen | 22,135 | 1.01× |
| Berlin | 20,299 | 1.01× |
| Schleswig-Holstein | 15,248 | 0.95× |
| Brandenburg | 13,110 | 0.94× |
| Sachsen-Anhalt | 12,169 | 1.05× |
| Thüringen | 11,147 | 0.98× |
| Hamburg | 10,417 | 1.03× |
| Mecklenburg-Vorpommern | 7,433 | 0.87× |
| Saarland | 5,821 | 1.06× |
| Bremen | 3,766 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tombstone (pizza) | 83.96× | Food & Beverages |
| Walgreens | 104.22× | Shopping |
| Midwestern United States | 70.51× | Travel & Leisure |
| Financial technology | 14.74× | Business & Career |
| Fabric (club) | 13.03× | Music & Radio |
| Potato chip | 24.38× | Food & Beverages |
| Snack mix | 28.05× | Food & Beverages |
| Tim Tam | 124.96× | Food & Beverages |
| Pepperidge Farm | 144.76× | Food & Beverages |
| Twinkie | 69.06× | Food & Beverages |
| Corn chip | 139.7× | Food & Beverages |
| Sun Chips | 176.6× | Food & Beverages |
| Doritos | 42.67× | Food & Beverages |
| Atlas | 18.34× | Music & Radio |
| Hubba Bubba | 72.56× | Food & Beverages |
| Cheetos | 37.1× | Food & Beverages |
| Frito-Lay | 81.32× | Food & Beverages |
| Popcorn | 20.92× | Food & Beverages |
| Power Rangers Megaforce | 98.34× | Movies & TV |
| Flare | 44.08× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.13 |
| Sustainability | BALANCE | 1.8 |
| Pet Ownership | JOY | 1.54 |
| Community Orientation | OPEN | 1.32 |
| Early Adopter Mentality | POWER | 1.24 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| Germany | 5.3% |
| United Kingdom | 4.1% |
See Takis audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Takis have in Germany?
Takis has an estimated audience of 447,389 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Takis fans?
69.9% of Takis fans are female, 30.1% are male, with an average age of 46.2 years.
Which brands do Takis fans like most?
Takis fans show strongest brand affinity for Tombstone (pizza) (83.96×), Walgreens (104.22×), and Midwestern United States (70.51×) over the country average.
Where do Takis fans live in Germany?
Takis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,530), Bayern (reach 72,488), and Baden-Württemberg (reach 63,927). These three regions account for the largest share of the active audience.
What other brands do Takis fans also like?
Beyond Takis itself, the audience over-indexes on Walgreens (104.22×), Midwestern United States (70.51×), Financial technology (14.74×), and Fabric (club) (13.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Takis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.