Rascasse Audience Intelligence

Midwestern United States Audience in Germany

A data profile of the people who buy, follow and care about Midwestern United States in Germany — modelled from more than twelve digital signal sources. Midwestern United States has an estimated audience of 286,376 people in Germany.

#175among Region in Germany#1708among POI in Germany#1448in Travel & Leisure

The average Midwestern United States fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eva Green, Takis, Nicholas Hoult, with strongest over-indexing on Eva Green (74.23× the country average).

Demographically, the Midwestern United States audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Midwestern United States fan in Germany is more male, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Eva Green.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Midwestern United States profile in Germany.

Audience size
286K
in Germany
Gender
43.9%♀
56.1% male
Age
38.7
average years
Country rank
#17938
POI in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Midwestern United States fans

43.9% are female, 56.1% are male, average age 38.7.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Midwestern United States audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age38.7
Estimated audience size286,376
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Midwestern United States audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Midwestern United States audience comes from Germany.

Worldwide audience distribution share by country for Midwestern United States
CountryShare
United States82.3%
Canada2.5%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Midwestern United States audience in Germany is strongest.

Fig. 05

Top regions by affinity

Midwestern United States fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.18×
02Bayern~50K1.06×
03Rheinland-Pfalz~20K1.05×
04Saarland~4K1.03×
05Niedersachsen~30K1.02×
06Hessen~20K1.02×
07Thüringen~7K1.00×
08Nordrhein-Westfalen~60K0.99×
09Hamburg~6K0.99×
10Baden-Württemberg~40K0.97×
11Berlin~10K0.97×
12Mecklenburg-Vorpommern~5K0.97×
13Sachsen~10K0.96×
14Sachsen-Anhalt~7K0.95×
15Schleswig-Holstein~10K0.94×
16Brandenburg~8K0.93×
Fig. 06

Affinity by region

Affinity by region — Midwestern United States, Germany
0.93×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Midwestern United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Midwestern United States audience
#·InterestCategoryAffinity×
01Eva GreenMovies & TV74.23×
02TakisFood & Beverages70.51×
03Storm chasingTravel & Leisure36.96×
04Lisa RinnaMovies & TV28.53×
05Nicholas HoultMovies & TV20.00×
06James FrancoMovies & TV20.00×
07Little Miss SunshineMovies & TV20.00×
08Hot FuzzMovies & TV20.00×
09Terry PratchettLiterature20.00×
10BoratMovies & TV18.34×
11Hotel TransylvaniaMovies & TV14.36×
12Eva MendesMovies & TV11.50×
13Mila KunisMovies & TV7.21×
14Mel GibsonMovies & TV6.09×
15Country rapMusic & Radio4.85×
16Jason MomoaMovies & TV4.81×
17SatireLiterature3.41×
18BiologyHealth2.94×
19Müller (company)Food & Beverages2.10×
20TagesschauMovies & TV2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Midwestern United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Midwestern United States audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.65×
SpiritualityBALANCE1.53×
ExtroversionTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Midwestern United States audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
DIY MentalityTHRILL0.75×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Midwestern United States have in Germany?

Midwestern United States has an estimated audience of 286,376 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Midwestern United States fans?

43.9% of Midwestern United States fans are female, 56.1% are male, with an average age of 38.7 years.

03

Which brands do Midwestern United States fans like most?

Midwestern United States fans show strongest brand affinity for Eva Green (74.23×), Takis (70.51×), and Nicholas Hoult (20×) over the country average.

04

Where do Midwestern United States fans live in Germany?

Midwestern United States fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Midwestern United States fans also like?

Beyond Midwestern United States itself, the audience over-indexes on Takis (70.51×), Nicholas Hoult (20×), Storm chasing (36.96×), and James Franco (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Midwestern United States audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Midwestern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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