Midwestern United States Audience in Germany
Midwestern United States has an estimated audience of 286,376 people in Germany. 43.9% are female, 56.1% are male, average age 38.7. Top brand affinities: Eva Green, Takis, Satire, Bleacher Report, Borat.
Top brand affinities include Eva Green, Takis, Satire, with strongest over-indexing on Eva Green (88.05× the country average). Demographically, the Midwestern United States audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Midwestern United States fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 38.7 |
| Estimated audience size | 286,376 |
Audience persona
The typical Midwestern United States fan in Germany is more male, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Eva Green.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eva Green | 88.05× | Movies & TV |
| Takis | 91.18× | Food & Beverages |
| Satire | 8.81× | Literature |
| Bleacher Report | 33.31× | Sports |
| Borat | 25.4× | Movies & TV |
| Sports Illustrated | 38.44× | Sports |
| James Franco | 20× | Movies & TV |
| Mila Kunis | 13.55× | Movies & TV |
| Allgäu | 9.21× | Travel & Leisure |
| Country rap | 8.73× | Music & Radio |
| Bicycle wheel | 8.81× | Cars & Mobility |
| Nicholas Hoult | 9.52× | Movies & TV |
| German television comedy | 6.56× | Movies & TV |
| Borussia Dortmund | 1.68× | Sports |
| Public administration | 9.63× | Business & Career |
| Property finder | 4.2× | Home & Garden |
| Lake Constance | 9.03× | Travel & Leisure |
| Shania Twain | 13.42× | Music & Radio |
| Lisa Rinna | 35× | Movies & TV |
| Little Miss Sunshine | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.24 |
| Pet Ownership | JOY | 2.15 |
| Spirituality | BALANCE | 1.99 |
| Risk Appetite | THRILL | 1.96 |
| Urban Lifestyle | OPEN | 1.88 |
| Healthy Lifestyle | BALANCE | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.3% |
| Canada | 2.5% |
| United Kingdom | 2.1% |
See Midwestern United States audiences in other countries
- Midwestern United States — United States
- Midwestern United States — United Kingdom
- Midwestern United States — France
- Midwestern United States — Italy
- Midwestern United States — Spain
- Midwestern United States — Brazil
- Midwestern United States — Japan
- Midwestern United States — South Korea
- Midwestern United States — India
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Midwestern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.