Midwestern United States Audience in Germany
Midwestern United States has an estimated audience of 286,376 people in Germany. 43.9% are female, 56.1% are male, average age 38.7. Top brand affinities: Space Cowboys, Medieval fantasy, Dog breed, Pro-Ject, Captain Fantastic (film).
Top brand affinities include Space Cowboys, Medieval fantasy, Dog breed, with strongest over-indexing on Space Cowboys (91.18× the country average). Demographically, the Midwestern United States audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Midwestern United States fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 38.7 |
| Estimated audience size | 286,376 |
Audience persona
The typical Midwestern United States fan in Germany is more male, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Space Cowboys.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Space Cowboys | 91.18× | Movies & TV |
| Medieval fantasy | 33.31× | Literature |
| Dog breed | 1.89× | Pets & Animals |
| Pro-Ject | 12.02× | Music & Radio |
| Captain Fantastic (film) | 14.58× | Movies & TV |
| JDSU | 5.06× | Business & Career |
| Unique Gifts | 2.03× | Shopping |
| Nationality | 4.01× | Politics & Society |
| Eco Friendly Living | 5.14× | Home & Garden |
| Este, Veneto | 2.93× | Travel & Leisure |
| Cynthia Erivo | 4.69× | Movies & TV |
| Birthday Gifts | 1.88× | Kids & Family |
| Bülach | 12.01× | Travel & Leisure |
| Pillow | 1.61× | Home & Garden |
| Jaguar F-Pace | 6.9× | Cars & Mobility |
| Christmas Gift | 1.82× | Kids & Family |
| Elgato Gaming | 9.24× | Games |
| Hepsiburada | 6.94× | Shopping |
| Nurse education | 2.4× | Kids & Family |
| Tiffany Haddish | 11.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.24 |
| Pet Ownership | JOY | 2.15 |
| Spirituality | BALANCE | 1.99 |
| Risk Appetite | THRILL | 1.96 |
| Urban Lifestyle | OPEN | 1.88 |
| Healthy Lifestyle | BALANCE | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.3% |
| Canada | 2.5% |
| United Kingdom | 2.1% |
See Midwestern United States audiences in other countries
- Midwestern United States — United States
- Midwestern United States — United Kingdom
- Midwestern United States — France
- Midwestern United States — Italy
- Midwestern United States — Spain
- Midwestern United States — Brazil
- Midwestern United States — Japan
- Midwestern United States — South Korea
- Midwestern United States — India
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Midwestern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.