Borat Audience in Germany
Borat has an estimated audience of 436,970 people in Germany. 40.6% are female, 59.4% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Smallville, TUI, 12 Years a Slave (film), Schauinsland Reisen, Dallas Buyers Club.
The average Borat fan in Germany is 29.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Smallville, TUI, 12 Years a Slave (film), with strongest over-indexing on Smallville (64.4× the country average). Demographically, the Borat audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of Borat fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 29.8 |
| Estimated audience size | 436,970 |
Audience persona
The typical Borat fan in Germany is more male, around 29.8 years old, with strong Patriotism tendencies and a notable affinity for Smallville.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,891 | 1.24× |
| Bayern | 83,856 | 1.19× |
| Baden-Württemberg | 72,289 | 1.21× |
| Niedersachsen | 45,695 | 1.08× |
| Hessen | 41,458 | 1.25× |
| Berlin | 23,245 | 1.19× |
| Rheinland-Pfalz | 22,016 | 1.01× |
| Sachsen | 19,741 | 0.92× |
| Schleswig-Holstein | 13,382 | 0.85× |
| Hamburg | 12,408 | 1.26× |
| Brandenburg | 10,366 | 0.76× |
| Thüringen | 8,989 | 0.81× |
| Sachsen-Anhalt | 8,182 | 0.72× |
| Mecklenburg-Vorpommern | 6,025 | 0.72× |
| Saarland | 4,597 | 0.86× |
| Bremen | 3,471 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smallville | 64.4× | Movies & TV |
| TUI | 19.05× | Travel & Leisure |
| 12 Years a Slave (film) | 56.55× | Movies & TV |
| Schauinsland Reisen | 19.05× | Travel & Leisure |
| Dallas Buyers Club | 48.88× | Movies & TV |
| Pool (cue sports) | 16.48× | Sports |
| Tea party | 54.85× | Politics & Society |
| Westworld (TV series) | 21.16× | Movies & TV |
| Stranger Things | 4.49× | Movies & TV |
| Cannes | 15.83× | Travel & Leisure |
| V for Vendetta (film) | 29.75× | Movies & TV |
| Montana | 18.09× | Travel & Leisure |
| Scandal (TV series) | 11.89× | Movies & TV |
| Tennessee | 19.17× | Travel & Leisure |
| The Vampire Diaries | 8.35× | Movies & TV |
| True Blood | 18.96× | Movies & TV |
| Adana kebabı | 27.14× | Food & Beverages |
| Heptathlon | 17.87× | Sports |
| Saint Lucia | 19.54× | Travel & Leisure |
| Harry Potter | 1.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.6 |
| Price Sensitivity | PREMIUM | 1.24 |
| Need for Security | CONSERVATISM | 1.18 |
| Tradition | CONSERVATISM | 1.15 |
| Indulgence | JOY | 1.06 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 7.2% |
| Germany | 5.6% |
See Borat audiences in other countries
More Comedy audiences in Germany
- Home Alone (franchise) (2,645,169)
- Back to the Future (1,216,498)
- Bill Cosby (1,205,364)
- Mr. Bean (985,939)
- Wer stiehlt mir die Show (942,046)
Frequently asked questions
How many fans does Borat have in Germany?
Borat has an estimated audience of 436,970 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Borat fans?
40.6% of Borat fans are female, 59.4% are male, with an average age of 29.8 years.
Which brands do Borat fans like most?
Borat fans show strongest brand affinity for Smallville (64.4×), TUI (19.05×), and 12 Years a Slave (film) (56.55×) over the country average.
Where do Borat fans live in Germany?
Borat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,891), Bayern (reach 83,856), and Baden-Württemberg (reach 72,289). These three regions account for the largest share of the active audience.
What other brands do Borat fans also like?
Beyond Borat itself, the audience over-indexes on TUI (19.05×), 12 Years a Slave (film) (56.55×), Schauinsland Reisen (19.05×), and Dallas Buyers Club (48.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Borat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.