Cannes Audience in Germany
Cannes has an estimated audience of 681,342 people in Germany. 68.9% are female, 31.1% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Deichmann, Galatasaray S.K., Euphoria, Aldi.
The average Cannes fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Deichmann, Galatasaray S.K., with strongest over-indexing on Gala (2.22× the country average). Demographically, the Cannes audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Cannes fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 40.2 |
| Estimated audience size | 681,342 |
Audience persona
The typical Cannes fan in Germany is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,200 | 1.23× |
| Bayern | 131,865 | 1.2× |
| Baden-Württemberg | 130,987 | 1.41× |
| Hessen | 70,494 | 1.36× |
| Niedersachsen | 59,091 | 0.89× |
| Berlin | 44,794 | 1.47× |
| Rheinland-Pfalz | 28,405 | 0.83× |
| Sachsen | 28,211 | 0.84× |
| Schleswig-Holstein | 19,748 | 0.81× |
| Hamburg | 19,411 | 1.26× |
| Brandenburg | 15,844 | 0.75× |
| Thüringen | 11,876 | 0.68× |
| Sachsen-Anhalt | 10,820 | 0.61× |
| Saarland | 9,716 | 1.16× |
| Mecklenburg-Vorpommern | 7,892 | 0.61× |
| Bremen | 5,117 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.22× | News |
| Deichmann | 1.89× | Shopping |
| Galatasaray S.K. | 2.01× | Sports |
| Euphoria | 1.61× | Movies & TV |
| Aldi | 1.51× | Shopping |
| 1.54× | Internet & Social Media | |
| Primark | 1.94× | Shopping |
| Wetter.com | 1.54× | Home & Garden |
| Eventim | 1.98× | Travel & Leisure |
| Real Madrid C.F. | 1.58× | Sports |
| TK Maxx | 1.58× | Shopping |
| Deutschrap | 2.54× | Music & Radio |
| Dog lovers | 1.84× | Pets & Animals |
| Bonprix | 1.76× | Shopping |
| FRITZ!Box | 1.67× | Technology & Electronics |
| Child development | 1.92× | Business & Career |
| Architecture & Design | 1.7× | Business & Career |
| Home Interiors | 2.12× | Home & Garden |
| AliExpress | 1.56× | Shopping |
| Black Friday (shopping) | 1.58× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.2 |
| Design Affinity | PREMIUM | 2.27 |
| Indulgence | JOY | 1.8 |
| Luxury Orientation | PREMIUM | 1.79 |
| Travelling | THRILL | 1.58 |
| Extroversion | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 21.5% |
| United States | 8.6% |
| Germany | 7.9% |
See Cannes audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Cannes have in Germany?
Cannes has an estimated audience of 681,342 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cannes fans?
68.9% of Cannes fans are female, 31.1% are male, with an average age of 40.2 years.
Which brands do Cannes fans like most?
Cannes fans show strongest brand affinity for Gala (2.22×), Deichmann (1.89×), and Galatasaray S.K. (2.01×) over the country average.
Where do Cannes fans live in Germany?
Cannes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,200), Bayern (reach 131,865), and Baden-Württemberg (reach 130,987). These three regions account for the largest share of the active audience.
What other brands do Cannes fans also like?
Beyond Cannes itself, the audience over-indexes on Deichmann (1.89×), Galatasaray S.K. (2.01×), Euphoria (1.61×), and Aldi (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cannes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.