Rascasse Audience Intelligence

Cannes Audience in United States

A data profile of the people who buy, follow and care about Cannes in United States — modelled from more than twelve digital signal sources. Cannes has an estimated audience of 745,335 people in United States.

#369among City in United States#2733among POI in United States#2202in Travel & Leisure

The average Cannes fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Banrisul, Transit bus, Nantes, with strongest over-indexing on Banrisul (1162.96× the country average).

Demographically, the Cannes audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cannes fan in United States is more female, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for Banrisul.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cannes profile in United States.

Audience size
745K
in United States
Gender
56.3%♀
43.7% male
Age
37.9
average years
Country rank
#28748
POI in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cannes fans

56.3% are female, 43.7% are male, average age 37.9.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Cannes audience in United States
MetricValue
Female56.3%
Male43.7%
Average age37.9
Estimated audience size745,335
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Cannes audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Cannes audience comes from United States.

Worldwide audience distribution share by country for Cannes
CountryShare
France21.4%
United States8.6%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cannes audience in United States is strongest.

Fig. 05

Top regions by affinity

Cannes fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.34×
02New York~90K2.14×
03California~200K1.85×
04Texas~100K1.58×
05Massachusetts~20K1.57×
06New Jersey~30K1.47×
07Arizona~20K1.43×
08Nevada~10K1.35×
09Florida~70K1.34×
10Illinois~30K1.31×
11Connecticut~10K1.31×
12Colorado~20K1.28×
13Washington~20K1.21×
14Virginia~20K1.17×
15Louisiana~10K1.10×
16Maryland~10K1.09×
17Rhode Island~3K1.06×
18Utah~7K1.05×
19Georgia~20K1.02×
20Vermont~1K1.01×
21Minnesota~10K0.98×
22Oregon~8K0.98×
23Hawaii~3K0.96×
24Maine~2K0.92×
25Pennsylvania~20K0.90×
26New Hampshire~3K0.90×
27New Mexico~3K0.88×
28Nebraska~3K0.86×
29North Carolina~20K0.85×
30Delaware~2K0.85×
31Kansas~5K0.83×
32Ohio~20K0.82×
33Tennessee~10K0.81×
34Alaska~1K0.81×
35Michigan~20K0.80×
36Missouri~10K0.80×
37South Carolina~9K0.78×
38Oklahoma~6K0.78×
39Wisconsin~8K0.75×
40Idaho~3K0.75×
41Montana~2K0.75×
42Kentucky~7K0.73×
43Arkansas~4K0.72×
44Indiana~10K0.71×
45North Dakota~1K0.71×
46Iowa~4K0.69×
47South Dakota~1K0.68×
48Alabama~7K0.66×
49Mississippi~4K0.65×
50West Virginia~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Cannes, United States
0.63×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cannes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cannes audience
#·InterestCategoryAffinity×
01BanrisulBusiness & Career1162.96×
02University of WürzburgBusiness & Career114.34×
03University of Applied Sciences Würzburg-SchweinfurtBusiness & Career112.58×
04Rene CaovillaFashion & Accessoires98.15×
05Transit busCars & Mobility84.77×
06University of Stellenbosch Business SchoolBusiness & Career80.40×
07Private bankingBusiness & Career63.47×
08Provence-Alpes-Côte d'AzurTravel & Leisure62.49×
09NantesTravel & Leisure59.90×
10Executive educationBusiness & Career44.22×
11Bad TeethHealth34.68×
12Private healthcareHealth29.72×
13Dental tourismHealth27.76×
14Medical tourismBusiness & Career26.42×
15BleachHome & Garden13.95×
16Electric toothbrushHealth13.17×
17Product sampleBusiness & Career10.41×
18MelaninBeauty & Wellness9.28×
19ToothHealth6.88×
20Arts and musicArts & Culture1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cannes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cannes audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER8.50×
Design AffinityPREMIUM1.88×
Luxury OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cannes audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
Social Media UsageJOY0.89×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cannes have in United States?

Cannes has an estimated audience of 745,335 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cannes fans?

56.3% of Cannes fans are female, 43.7% are male, with an average age of 37.9 years.

03

Which brands do Cannes fans like most?

Cannes fans show strongest brand affinity for Banrisul (1162.96×), Transit bus (84.77×), and Nantes (59.9×) over the country average.

04

Where do Cannes fans live in United States?

Cannes fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Cannes fans also like?

Beyond Cannes itself, the audience over-indexes on Transit bus (84.77×), Nantes (59.9×), Private banking (63.47×), and Executive education (44.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Cannes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cannes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →