Bleach Audience in United States

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Bleach has an estimated audience of 4,386,937 people in United States. 66.9% are female, 33.1% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Vocal harmony, Governor of Michigan, Grace Slick.

The average Bleach fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Vocal harmony, with strongest over-indexing on Goop (19.2× the country average). Demographically, the Bleach audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Hair

Demographics of Bleach fans

Demographic split for Bleach audience in United States
MetricValue
Female66.9%
Male33.1%
Average age37.1
Estimated audience size4,386,937

Audience persona

The typical Bleach fan in United States is more female, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Bleach in United States
RegionReachAffinity
California614,6471.27×
Texas518,9921.38×
Florida388,3571.31×
New York281,4141.15×
Georgia181,7021.34×
Illinois156,0031.07×
North Carolina155,5451.18×
Pennsylvania145,6180.99×
Ohio134,0520.99×
Michigan123,6781.08×
Virginia120,0751.12×
New Jersey118,2071.06×
Arizona109,5261.22×
Washington99,9171.14×
Tennessee98,0201.11×
Maryland91,5831.21×
Indiana84,4271.05×
Massachusetts79,9090.92×
Alabama74,5941.22×
Missouri73,2541.04×
Louisiana71,9831.27×
South Carolina69,6771.06×
Minnesota60,0820.96×
Colorado59,1990.86×
Kentucky59,1061.07×
Oklahoma58,9881.21×
Wisconsin55,6680.84×
Nevada49,3051.16×
Oregon48,8930.97×
Connecticut44,0411×
Mississippi42,2231.17×
Arkansas38,3971.06×
Utah35,5820.91×
Kansas32,7960.95×
Iowa29,7180.82×
New Mexico19,7600.9×
Hawaii19,2741.02×
West Virginia18,9210.93×
Nebraska18,8650.86×
Idaho17,4690.79×
Rhode Island12,2050.87×
New Hampshire11,7240.68×
Maine11,3140.72×
Delaware10,9500.9×
Washington, District of Columbia10,7850.82×
Alaska9,1250.97×
Montana8,3450.69×
South Dakota7,3150.72×
North Dakota6,7310.75×
Vermont4,5890.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bleach audience
BrandAffinityCategory
Goop19.2×Internet & Social Media
Grinch12.67×Movies & TV
Vocal harmony7.65×Music & Radio
Governor of Michigan12.38×Politics & Society
Grace Slick14.42×Music & Radio
Google Home10.26×Technology & Electronics
Wok10.05×Food & Beverages
La Jolla13.46×Travel & Leisure
headspace13.29×Health
Hibachi11.11×Food & Beverages
Combat sport2.19×Sports
No Escape (1994 film)14.85×Movies & TV
Guitarist (magazine)12.64×Music & Radio
El Paso County, Colorado13.62×Travel & Leisure
TV Fanatic11.11×Movies & TV
Hardik Pandya15.48×Sports
Cherish (group)11.14×Music & Radio
Fairy godmother7.5×Literature
Hickok4516.77×Internet & Social Media
National Paralympic Committee20.07×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bleach audience
TraitClusterScore
ExtroversionTHRILL2.29
Early Adopter MentalityPOWER1.39
SustainabilityBALANCE1.27
Price SensitivityPREMIUM1.23
CreativityOPEN1.19
IndulgenceJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Bleach
CountryShare
Japan18.4%
United States18.1%
United Kingdom4.9%

See Bleach audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Bleach have in United States?

Bleach has an estimated audience of 4,386,937 people in United States, concentrated in California and Texas.

What is the gender split and age of Bleach fans?

66.9% of Bleach fans are female, 33.1% are male, with an average age of 37.1 years.

Which brands do Bleach fans like most?

Bleach fans show strongest brand affinity for Goop (19.2×), Grinch (12.67×), and Vocal harmony (7.65×) over the country average.

Where do Bleach fans live in United States?

Bleach fans in United States are most concentrated in California (reach 614,647), Texas (reach 518,992), and Florida (reach 388,357). These three regions account for the largest share of the active audience.

What other brands do Bleach fans also like?

Beyond Bleach itself, the audience over-indexes on Grinch (12.67×), Vocal harmony (7.65×), Governor of Michigan (12.38×), and Grace Slick (14.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bleach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.