Bleach Audience in United States

Bleach has an estimated audience of 4,386,937 people in United States. 66.9% are female, 33.1% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Beetlejuice, Indeed.com, DeviantArt.

The average Bleach fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Beetlejuice, with strongest over-indexing on Google Maps (10.91× the country average). Demographically, the Bleach audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Hair

Demographics of Bleach fans

Demographic split for Bleach audience in United States
MetricValue
Female66.9%
Male33.1%
Average age37.1
Estimated audience size4,386,937

Audience persona

The typical Bleach fan in United States is more female, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Bleach in United States
RegionReachAffinity
California614,6471.27×
Texas518,9921.38×
Florida388,3571.31×
New York281,4141.15×
Georgia181,7021.34×
Illinois156,0031.07×
North Carolina155,5451.18×
Pennsylvania145,6180.99×
Ohio134,0520.99×
Michigan123,6781.08×
Virginia120,0751.12×
New Jersey118,2071.06×
Arizona109,5261.22×
Washington99,9171.14×
Tennessee98,0201.11×
Maryland91,5831.21×
Indiana84,4271.05×
Massachusetts79,9090.92×
Alabama74,5941.22×
Missouri73,2541.04×
Louisiana71,9831.27×
South Carolina69,6771.06×
Minnesota60,0820.96×
Colorado59,1990.86×
Kentucky59,1061.07×
Oklahoma58,9881.21×
Wisconsin55,6680.84×
Nevada49,3051.16×
Oregon48,8930.97×
Connecticut44,0411×
Mississippi42,2231.17×
Arkansas38,3971.06×
Utah35,5820.91×
Kansas32,7960.95×
Iowa29,7180.82×
New Mexico19,7600.9×
Hawaii19,2741.02×
West Virginia18,9210.93×
Nebraska18,8650.86×
Idaho17,4690.79×
Rhode Island12,2050.87×
New Hampshire11,7240.68×
Maine11,3140.72×
Delaware10,9500.9×
Washington, District of Columbia10,7850.82×
Alaska9,1250.97×
Montana8,3450.69×
South Dakota7,3150.72×
North Dakota6,7310.75×
Vermont4,5890.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bleach audience
BrandAffinityCategory
Google Maps10.91×Internet & Social Media
Capital One10.81×Business & Career
Beetlejuice12.16×Movies & TV
Indeed.com9.72×Business & Career
DeviantArt15.62×Internet & Social Media
Khan Academy17.73×Business & Career
Autism Awareness19.03×Health
Circle K13.55×Shopping
Diabetes mellitus awareness12.48×Health
Bruce Willis12.85×Movies & TV
Keira Knightley21.48×Movies & TV
Cameron Diaz20.56×Movies & TV
Wattpad18×Internet & Social Media
AccuWeather10.25×Home & Garden
Blake Lively15.48×Movies & TV
Kendra Scott16.38×Fashion & Accessoires
Charlie Hunnam15.5×Movies & TV
Dakota Johnson13.94×Movies & TV
ICloud13.44×Technology & Electronics
Catherine Zeta-Jones16.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bleach audience
TraitClusterScore
ExtroversionTHRILL2.29
Early Adopter MentalityPOWER1.39
SustainabilityBALANCE1.27
Price SensitivityPREMIUM1.23
CreativityOPEN1.19
IndulgenceJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Bleach
CountryShare
Japan18.4%
United States18.1%
United Kingdom4.9%

See Bleach audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Bleach have in United States?

Bleach has an estimated audience of 4,386,937 people in United States, concentrated in California and Texas.

What is the gender split and age of Bleach fans?

66.9% of Bleach fans are female, 33.1% are male, with an average age of 37.1 years.

Which brands do Bleach fans like most?

Bleach fans show strongest brand affinity for Google Maps (10.91×), Capital One (10.81×), and Beetlejuice (12.16×) over the country average.

Where do Bleach fans live in United States?

Bleach fans in United States are most concentrated in California (reach 614,647), Texas (reach 518,992), and Florida (reach 388,357). These three regions account for the largest share of the active audience.

What other brands do Bleach fans also like?

Beyond Bleach itself, the audience over-indexes on Capital One (10.81×), Beetlejuice (12.16×), Indeed.com (9.72×), and DeviantArt (15.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bleach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.