Bleach Audience in Germany
Bleach has an estimated audience of 317,472 people in Germany. 57.9% are female, 42.1% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Škoda Kodiaq, Hauptschule, Grappling, Handmade Gifts.
The average Bleach fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Škoda Kodiaq, Hauptschule, with strongest over-indexing on Gil Ofarim (2.05× the country average). Demographically, the Bleach audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Hair
Demographics of Bleach fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 34.2 |
| Estimated audience size | 317,472 |
Audience persona
The typical Bleach fan in Germany is more female, around 34.2 years old, with strong Extroversion tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,329 | 1.21× |
| Bayern | 51,315 | 1.01× |
| Baden-Württemberg | 46,476 | 1.07× |
| Hessen | 32,791 | 1.36× |
| Niedersachsen | 32,030 | 1.04× |
| Berlin | 16,644 | 1.17× |
| Rheinland-Pfalz | 16,224 | 1.02× |
| Sachsen | 12,810 | 0.82× |
| Schleswig-Holstein | 11,238 | 0.99× |
| Hamburg | 8,185 | 1.14× |
| Brandenburg | 7,799 | 0.79× |
| Sachsen-Anhalt | 6,597 | 0.8× |
| Thüringen | 6,019 | 0.74× |
| Mecklenburg-Vorpommern | 4,563 | 0.75× |
| Saarland | 3,670 | 0.94× |
| Bremen | 3,095 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.05× | Music & Radio |
| Škoda Kodiaq | 2.3× | Cars & Mobility |
| Hauptschule | 7.81× | Kids & Family |
| Grappling | 1.99× | Sports |
| Handmade Gifts | 1.77× | Kids & Family |
| Home Delivery | 2.1× | Food & Beverages |
| Figure painting (hobby) | 2.68× | Arts & Culture |
| Este, Veneto | 1.6× | Travel & Leisure |
| Enzkreis | 6× | Travel & Leisure |
| Footloose (1984 film) | 3.4× | Movies & TV |
| Information sensitivity | 3.02× | Technology & Electronics |
| Loincloth | 1.58× | Fashion & Accessoires |
| Euphonium | 5.78× | Music & Radio |
| Jain University | 13.26× | Business & Career |
| Hypertext | 1.51× | Technology & Electronics |
| Hà Tĩnh | 6.4× | Travel & Leisure |
| Molly Hatchet | 6.32× | Music & Radio |
| Google Home | 2.81× | Technology & Electronics |
| Homesteading | 3.07× | Home & Garden |
| Circular Quay | 10.28× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| Price Sensitivity | PREMIUM | 1.21 |
| Mindfulness | BALANCE | 1.17 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Creativity | OPEN | 1.15 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 18.4% |
| United States | 18.1% |
| United Kingdom | 4.9% |
See Bleach audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Bleach have in Germany?
Bleach has an estimated audience of 317,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bleach fans?
57.9% of Bleach fans are female, 42.1% are male, with an average age of 34.2 years.
Which brands do Bleach fans like most?
Bleach fans show strongest brand affinity for Gil Ofarim (2.05×), Škoda Kodiaq (2.3×), and Hauptschule (7.81×) over the country average.
Where do Bleach fans live in Germany?
Bleach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,329), Bayern (reach 51,315), and Baden-Württemberg (reach 46,476). These three regions account for the largest share of the active audience.
What other brands do Bleach fans also like?
Beyond Bleach itself, the audience over-indexes on Škoda Kodiaq (2.3×), Hauptschule (7.81×), Grappling (1.99×), and Handmade Gifts (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bleach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.