Bleach Audience in Germany
Bleach has an estimated audience of 317,472 people in Germany. 57.9% are female, 42.1% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Canva, Elfen Lied, Hunter × Hunter, Shōnen manga, Smallville.
The average Bleach fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Canva, Elfen Lied, Hunter × Hunter, with strongest over-indexing on Canva (14.25× the country average). Demographically, the Bleach audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Hair
Demographics of Bleach fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 34.2 |
| Estimated audience size | 317,472 |
Audience persona
The typical Bleach fan in Germany is more female, around 34.2 years old, with strong Extroversion tendencies and a notable affinity for Canva.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,329 | 1.21× |
| Bayern | 51,315 | 1.01× |
| Baden-Württemberg | 46,476 | 1.07× |
| Hessen | 32,791 | 1.36× |
| Niedersachsen | 32,030 | 1.04× |
| Berlin | 16,644 | 1.17× |
| Rheinland-Pfalz | 16,224 | 1.02× |
| Sachsen | 12,810 | 0.82× |
| Schleswig-Holstein | 11,238 | 0.99× |
| Hamburg | 8,185 | 1.14× |
| Brandenburg | 7,799 | 0.79× |
| Sachsen-Anhalt | 6,597 | 0.8× |
| Thüringen | 6,019 | 0.74× |
| Mecklenburg-Vorpommern | 4,563 | 0.75× |
| Saarland | 3,670 | 0.94× |
| Bremen | 3,095 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Canva | 14.25× | Technology & Electronics |
| Elfen Lied | 57.59× | Literature |
| Hunter × Hunter | 17.03× | Literature |
| Shōnen manga | 13.48× | Literature |
| Smallville | 14.99× | Movies & TV |
| Mila Kunis | 12.31× | Movies & TV |
| Winona Ryder | 7.81× | Movies & TV |
| Vagabond (manga) | 15.5× | Literature |
| Jigsaw puzzle | 10.17× | Games |
| Mavi Jeans | 14.72× | Fashion & Accessoires |
| ICloud | 5.43× | Technology & Electronics |
| Superman | 3.23× | Movies & TV |
| Fachhochschule | 7.49× | Business & Career |
| Kurdistan | 9.39× | Travel & Leisure |
| Spar (retailer) | 7.63× | Shopping |
| Harry Potter | 1.72× | Movies & TV |
| Mona Lisa Smile | 36.46× | Movies & TV |
| Webcomic | 5.61× | Literature |
| J-pop | 8.43× | Music & Radio |
| Vimeo | 12.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| Price Sensitivity | PREMIUM | 1.21 |
| Mindfulness | BALANCE | 1.17 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Creativity | OPEN | 1.15 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 18.4% |
| United States | 18.1% |
| United Kingdom | 4.9% |
See Bleach audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Bleach have in Germany?
Bleach has an estimated audience of 317,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bleach fans?
57.9% of Bleach fans are female, 42.1% are male, with an average age of 34.2 years.
Which brands do Bleach fans like most?
Bleach fans show strongest brand affinity for Canva (14.25×), Elfen Lied (57.59×), and Hunter × Hunter (17.03×) over the country average.
Where do Bleach fans live in Germany?
Bleach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,329), Bayern (reach 51,315), and Baden-Württemberg (reach 46,476). These three regions account for the largest share of the active audience.
What other brands do Bleach fans also like?
Beyond Bleach itself, the audience over-indexes on Elfen Lied (57.59×), Hunter × Hunter (17.03×), Shōnen manga (13.48×), and Smallville (14.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bleach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.