Earring Audience in Germany
A data profile of the people who buy, follow and care about Earring in Germany — modelled from more than twelve digital signal sources. Earring has an estimated audience of 4,406,612 people in Germany.
The average Earring fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Rossmann, Galatasaray S.K., Google News, with strongest over-indexing on Rossmann (3.25× the country average).
Demographically, the Earring audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Earring fan in Germany is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Rossmann.
At a glance
The key figures that characterise the Earring profile in Germany.
Search interest · 12-month trend
Demographics of Earring fans
73.5% are female, 26.5% are male, average age 38.6.
Gender split
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 38.6 |
| Estimated audience size | 4,406,612 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Earring audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 11.9% |
| United States | 11.9% |
| China | 9.0% |
Geography
Where the Earring audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~300K | 1.43× | |
| 02 | Bayern | ~800K | 1.14× | |
| 03 | Hessen | ~400K | 1.14× | |
| 04 | Baden-Württemberg | ~700K | 1.11× | |
| 05 | Hamburg | ~100K | 1.11× | |
| 06 | Nordrhein-Westfalen | ~1M | 1.09× | |
| 07 | Rheinland-Pfalz | ~200K | 1.02× | |
| 08 | Bremen | ~40K | 1.01× | |
| 09 | Schleswig-Holstein | ~200K | 0.99× | |
| 10 | Niedersachsen | ~400K | 0.98× | |
| 11 | Sachsen | ~200K | 0.95× | |
| 12 | Saarland | ~50K | 0.95× | |
| 13 | Thüringen | ~100K | 0.94× | |
| 14 | Brandenburg | ~100K | 0.87× | |
| 15 | Sachsen-Anhalt | ~100K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~70K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Earring audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | D&R | Technology & Electronics | 7.02× | ||
| 02 | Ipekyol | Shopping | 6.73× | ||
| 03 | Etstur | Travel & Leisure | 6.65× | ||
| 04 | Dowry | Kids & Family | 6.06× | ||
| 05 | LC Waikiki | Fashion & Accessoires | 6.02× | ||
| 06 | Google News | News | 4.03× | ||
| 07 | Moda Feminina | Fashion & Accessoires | 3.99× | ||
| 08 | Real (hypermarket) | Shopping | 3.41× | ||
| 09 | Henna | Home & Garden | 3.36× | ||
| 10 | Galatasaray S.K. | Sports | 3.26× | ||
| 11 | Fenerbahçe S.K. | Sports | 3.26× | ||
| 12 | Rossmann | Shopping | 3.25× | ||
| 13 | Trabzonspor | Sports | 2.80× | ||
| 14 | Skirt | Fashion & Accessoires | 2.09× | ||
| 15 | Infant clothing | Kids & Family | 2.07× | ||
| 16 | Nice | Travel & Leisure | 2.03× | ||
| 17 | Istanbul | Travel & Leisure | 2.02× | ||
| 18 | Healthy habits | Health | 1.66× | ||
| 19 | Dresses | Fashion & Accessoires | 1.58× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.56× |
Personality of the Earring audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.09× | |
| Price Sensitivity | PREMIUM | 1.02× | |
| Design Affinity | PREMIUM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.43× | |
| Patriotism | CONSERVATISM | 0.45× | |
| Need for Security | CONSERVATISM | 0.48× |
Frequently asked questions
How many fans does Earring have in Germany?
Earring has an estimated audience of 4,406,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Earring fans?
73.5% of Earring fans are female, 26.5% are male, with an average age of 38.6 years.
Which brands do Earring fans like most?
Earring fans show strongest brand affinity for Rossmann (3.25×), Galatasaray S.K. (3.26×), and Google News (4.03×) over the country average.
Where do Earring fans live in Germany?
Earring fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Earring fans also like?
Beyond Earring itself, the audience over-indexes on Galatasaray S.K. (3.26×), Google News (4.03×), D&R (7.02×), and Moda Feminina (3.99×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Earring audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Earring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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