Earring Audience in Germany
Earring has an estimated audience of 4,406,612 people in Germany. 73.5% are female, 26.5% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Galatasaray S.K., Google News, D&R, Moda Feminina.
The average Earring fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Galatasaray S.K., Google News, with strongest over-indexing on Rossmann (3.25× the country average). Demographically, the Earring audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Earring fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 38.6 |
| Estimated audience size | 4,406,612 |
Audience persona
The typical Earring fan in Germany is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,096,130 | 1.14× |
| Bayern | 848,055 | 1.2× |
| Baden-Württemberg | 701,865 | 1.17× |
| Niedersachsen | 437,857 | 1.02× |
| Hessen | 359,184 | 1.07× |
| Rheinland-Pfalz | 234,326 | 1.06× |
| Berlin | 220,351 | 1.12× |
| Sachsen | 216,389 | 1× |
| Schleswig-Holstein | 159,850 | 1.01× |
| Hamburg | 113,279 | 1.14× |
| Brandenburg | 113,256 | 0.83× |
| Thüringen | 98,779 | 0.88× |
| Sachsen-Anhalt | 90,038 | 0.79× |
| Mecklenburg-Vorpommern | 62,692 | 0.75× |
| Saarland | 47,795 | 0.88× |
| Bremen | 35,868 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 3.25× | Shopping |
| Galatasaray S.K. | 3.26× | Sports |
| Google News | 4.03× | News |
| D&R | 7.02× | Technology & Electronics |
| Moda Feminina | 3.99× | Fashion & Accessoires |
| Dowry | 6.06× | Kids & Family |
| Fenerbahçe S.K. | 3.26× | Sports |
| LC Waikiki | 6.02× | Fashion & Accessoires |
| Skirt | 2.09× | Fashion & Accessoires |
| Istanbul | 2.02× | Travel & Leisure |
| Henna | 3.36× | Home & Garden |
| Beauty salons | 1.56× | Beauty & Wellness |
| Dresses | 1.58× | Fashion & Accessoires |
| Healthy habits | 1.66× | Health |
| Real (hypermarket) | 3.41× | Shopping |
| Nice | 2.03× | Travel & Leisure |
| Etstur | 6.65× | Travel & Leisure |
| Infant clothing | 2.07× | Kids & Family |
| Ipekyol | 6.73× | Shopping |
| Married... with Children | 4.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.79 |
| Sustainability | BALANCE | 1.77 |
| Creativity | OPEN | 1.74 |
| Design Affinity | PREMIUM | 1.69 |
| Indulgence | JOY | 1.62 |
| DIY Mentality | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.9% |
| United States | 11.9% |
| China | 9.0% |
See Earring audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Earring have in Germany?
Earring has an estimated audience of 4,406,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Earring fans?
73.5% of Earring fans are female, 26.5% are male, with an average age of 38.6 years.
Which brands do Earring fans like most?
Earring fans show strongest brand affinity for Rossmann (3.25×), Galatasaray S.K. (3.26×), and Google News (4.03×) over the country average.
Where do Earring fans live in Germany?
Earring fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,096,130), Bayern (reach 848,055), and Baden-Württemberg (reach 701,865). These three regions account for the largest share of the active audience.
What other brands do Earring fans also like?
Beyond Earring itself, the audience over-indexes on Galatasaray S.K. (3.26×), Google News (4.03×), D&R (7.02×), and Moda Feminina (3.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Earring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.