Skirt Audience in Germany
A data profile of the people who buy, follow and care about Skirt in Germany — modelled from more than twelve digital signal sources. Skirt has an estimated audience of 7,137,637 people in Germany.
The average Skirt fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Harry Potter, H&M, TK Maxx, with strongest over-indexing on Harry Potter (1.51× the country average).
Demographically, the Skirt audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Skirt fan in Germany is more female, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
At a glance
The key figures that characterise the Skirt profile in Germany.
Search interest · 12-month trend
Demographics of Skirt fans
83.7% are female, 16.3% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 83.7% |
| Male | 16.3% |
| Average age | 41.2 |
| Estimated audience size | 7,137,637 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Skirt audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
Geography
Where the Skirt audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~400K | 1.34× | |
| 02 | Hessen | ~600K | 1.18× | |
| 03 | Hamburg | ~200K | 1.07× | |
| 04 | Bremen | ~60K | 1.06× | |
| 05 | Bayern | ~1M | 1.03× | |
| 06 | Brandenburg | ~200K | 0.99× | |
| 07 | Nordrhein-Westfalen | ~1.5M | 0.98× | |
| 08 | Niedersachsen | ~700K | 0.97× | |
| 09 | Rheinland-Pfalz | ~300K | 0.97× | |
| 10 | Baden-Württemberg | ~900K | 0.96× | |
| 11 | Saarland | ~80K | 0.96× | |
| 12 | Sachsen | ~300K | 0.93× | |
| 13 | Schleswig-Holstein | ~200K | 0.93× | |
| 14 | Thüringen | ~200K | 0.93× | |
| 15 | Sachsen-Anhalt | ~200K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~100K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Skirt audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blouse | Fashion & Accessoires | 2.85× | ||
| 02 | Bonprix | Shopping | 2.35× | ||
| 03 | Men's clothing | Fashion & Accessoires | 2.09× | ||
| 04 | Galatasaray S.K. | Sports | 2.07× | ||
| 05 | Trousers | Fashion & Accessoires | 2.07× | ||
| 06 | TK Maxx | Shopping | 1.97× | ||
| 07 | Primark | Shopping | 1.89× | ||
| 08 | Italy | Travel & Leisure | 1.84× | ||
| 09 | H&M | Shopping | 1.80× | ||
| 10 | Psychology | Business & Career | 1.80× | ||
| 11 | Handicraft | Home & Garden | 1.80× | ||
| 12 | Childhood | Kids & Family | 1.77× | ||
| 13 | Footwear | Fashion & Accessoires | 1.68× | ||
| 14 | Lieferando.de | Food & Beverages | 1.67× | ||
| 15 | ImmoScout24 | Home & Garden | 1.63× | ||
| 16 | IKEA | Home & Garden | 1.58× | ||
| 17 | Veganism | Food & Beverages | 1.54× | ||
| 18 | Shoes | Fashion & Accessoires | 1.52× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Harry Potter | Movies & TV | 1.51× |
Personality of the Skirt audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.46× | |
| Mindfulness | BALANCE | 1.38× | |
| Design Affinity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.61× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.68× |
Frequently asked questions
How many fans does Skirt have in Germany?
Skirt has an estimated audience of 7,137,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skirt fans?
83.7% of Skirt fans are female, 16.3% are male, with an average age of 41.2 years.
Which brands do Skirt fans like most?
Skirt fans show strongest brand affinity for Harry Potter (1.51×), H&M (1.8×), and TK Maxx (1.97×) over the country average.
Where do Skirt fans live in Germany?
Skirt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Skirt fans also like?
Beyond Skirt itself, the audience over-indexes on H&M (1.8×), TK Maxx (1.97×), Galatasaray S.K. (2.07×), and Bonprix (2.35×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Skirt audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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