Skirt Audience in Germany
Skirt has an estimated audience of 7,137,637 people in Germany. 83.7% are female, 16.3% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, H&M, TK Maxx, Bonprix, Men's clothing.
The average Skirt fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, H&M, TK Maxx, with strongest over-indexing on Harry Potter (1.51× the country average). Demographically, the Skirt audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Skirt fans
| Metric | Value |
|---|---|
| Female | 83.7% |
| Male | 16.3% |
| Average age | 41.2 |
| Estimated audience size | 7,137,637 |
Audience persona
The typical Skirt fan in Germany is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,638,413 | 1.05× |
| Bayern | 1,163,207 | 1.01× |
| Baden-Württemberg | 995,731 | 1.02× |
| Hessen | 742,376 | 1.36× |
| Niedersachsen | 652,811 | 0.94× |
| Berlin | 455,125 | 1.43× |
| Sachsen | 354,940 | 1.01× |
| Rheinland-Pfalz | 342,645 | 0.96× |
| Schleswig-Holstein | 252,122 | 0.98× |
| Brandenburg | 218,662 | 0.99× |
| Hamburg | 173,952 | 1.08× |
| Thüringen | 154,385 | 0.85× |
| Sachsen-Anhalt | 151,359 | 0.82× |
| Mecklenburg-Vorpommern | 103,122 | 0.76× |
| Saarland | 64,614 | 0.74× |
| Bremen | 60,970 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.51× | Movies & TV |
| H&M | 1.8× | Shopping |
| TK Maxx | 1.97× | Shopping |
| Bonprix | 2.35× | Shopping |
| Men's clothing | 2.09× | Fashion & Accessoires |
| Galatasaray S.K. | 2.07× | Sports |
| Psychology | 1.8× | Business & Career |
| IKEA | 1.58× | Home & Garden |
| Blouse | 2.85× | Fashion & Accessoires |
| Shoes | 1.52× | Fashion & Accessoires |
| Handicraft | 1.8× | Home & Garden |
| Lieferando.de | 1.67× | Food & Beverages |
| Footwear | 1.68× | Fashion & Accessoires |
| Italy | 1.84× | Travel & Leisure |
| Veganism | 1.54× | Food & Beverages |
| ImmoScout24 | 1.63× | Home & Garden |
| Childhood | 1.77× | Kids & Family |
| Trousers | 2.07× | Fashion & Accessoires |
| Primark | 1.89× | Shopping |
| Women's clothing | 1.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.72 |
| Design Affinity | PREMIUM | 1.36 |
| Price Sensitivity | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.29 |
| Indulgence | JOY | 1.16 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
See Skirt audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Skirt have in Germany?
Skirt has an estimated audience of 7,137,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skirt fans?
83.7% of Skirt fans are female, 16.3% are male, with an average age of 41.2 years.
Which brands do Skirt fans like most?
Skirt fans show strongest brand affinity for Harry Potter (1.51×), H&M (1.8×), and TK Maxx (1.97×) over the country average.
Where do Skirt fans live in Germany?
Skirt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,638,413), Bayern (reach 1,163,207), and Baden-Württemberg (reach 995,731). These three regions account for the largest share of the active audience.
What other brands do Skirt fans also like?
Beyond Skirt itself, the audience over-indexes on H&M (1.8×), TK Maxx (1.97×), Bonprix (2.35×), and Men's clothing (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.