Blouse Audience in Germany
Blouse has an estimated audience of 5,740,007 people in Germany. 84.8% are female, 15.2% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, Leggings, Tagesschau, Western Union, Pets.
The average Blouse fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, Leggings, Tagesschau, with strongest over-indexing on Real property (6.83× the country average). Demographically, the Blouse audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Blouse fans
| Metric | Value |
|---|---|
| Female | 84.8% |
| Male | 15.2% |
| Average age | 41.6 |
| Estimated audience size | 5,740,007 |
Audience persona
The typical Blouse fan in Germany is more female, around 41.6 years old, with strong Creativity tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,612,600 | 1.28× |
| Bayern | 961,010 | 1.04× |
| Baden-Württemberg | 818,322 | 1.04× |
| Niedersachsen | 669,200 | 1.2× |
| Hessen | 434,036 | 0.99× |
| Rheinland-Pfalz | 306,309 | 1.07× |
| Sachsen | 242,537 | 0.86× |
| Schleswig-Holstein | 221,491 | 1.07× |
| Berlin | 206,514 | 0.8× |
| Brandenburg | 153,787 | 0.86× |
| Sachsen-Anhalt | 142,088 | 0.96× |
| Thüringen | 137,640 | 0.94× |
| Hamburg | 137,349 | 1.06× |
| Mecklenburg-Vorpommern | 102,221 | 0.93× |
| Saarland | 65,180 | 0.92× |
| Bremen | 46,853 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 6.83× | Home & Garden |
| Leggings | 4.43× | Fashion & Accessoires |
| Tagesschau | 1.93× | Movies & TV |
| Western Union | 4.09× | Business & Career |
| Pets | 1.77× | Pets & Animals |
| Gina Tricot | 5.54× | Fashion & Accessoires |
| H&M | 2.07× | Shopping |
| Pandora | 4.72× | Fashion & Accessoires |
| C&A | 2.72× | Shopping |
| Family | 1.68× | Kids & Family |
| Bedroom furniture | 3.77× | Home & Garden |
| Self care | 2.71× | Health |
| Hygiene | 2.57× | Beauty & Wellness |
| Storm of Love | 3.03× | Movies & TV |
| IKEA | 1.66× | Home & Garden |
| Children's clothing | 2.59× | Fashion & Accessoires |
| Deichmann | 1.93× | Shopping |
| Satire | 3.21× | Literature |
| Bonprix | 2.23× | Shopping |
| Ernsting's family | 2.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.67 |
| Price Sensitivity | PREMIUM | 1.39 |
| Design Affinity | PREMIUM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Pet Ownership | JOY | 1.19 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 6.6% |
| Brazil | 5.6% |
See Blouse audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Blouse have in Germany?
Blouse has an estimated audience of 5,740,007 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blouse fans?
84.8% of Blouse fans are female, 15.2% are male, with an average age of 41.6 years.
Which brands do Blouse fans like most?
Blouse fans show strongest brand affinity for Real property (6.83×), Leggings (4.43×), and Tagesschau (1.93×) over the country average.
Where do Blouse fans live in Germany?
Blouse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,612,600), Bayern (reach 961,010), and Baden-Württemberg (reach 818,322). These three regions account for the largest share of the active audience.
What other brands do Blouse fans also like?
Beyond Blouse itself, the audience over-indexes on Leggings (4.43×), Tagesschau (1.93×), Western Union (4.09×), and Pets (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.