Men's clothing Audience in Germany
Men's clothing has an estimated audience of 11,374,273 people in Germany. 62.9% are female, 37.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Women's clothing, H&M, Footwear, Jeans.
The average Men's clothing fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Women's clothing, H&M, with strongest over-indexing on Galatasaray S.K. (2.06× the country average). Demographically, the Men's clothing audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Men's clothing fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 39.3 |
| Estimated audience size | 11,374,273 |
Audience persona
The typical Men's clothing fan in Germany is more female, around 39.3 years old, with strong Travelling tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,816,104 | 1.13× |
| Bayern | 2,096,660 | 1.15× |
| Baden-Württemberg | 1,589,877 | 1.02× |
| Niedersachsen | 1,307,212 | 1.18× |
| Hessen | 844,449 | 0.97× |
| Berlin | 843,735 | 1.66× |
| Rheinland-Pfalz | 647,395 | 1.14× |
| Sachsen | 454,881 | 0.82× |
| Schleswig-Holstein | 441,525 | 1.08× |
| Hamburg | 295,809 | 1.15× |
| Brandenburg | 291,474 | 0.83× |
| Sachsen-Anhalt | 243,669 | 0.83× |
| Mecklenburg-Vorpommern | 226,112 | 1.04× |
| Thüringen | 224,013 | 0.77× |
| Saarland | 133,164 | 0.95× |
| Bremen | 88,814 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 2.06× | Sports |
| Women's clothing | 1.75× | Fashion & Accessoires |
| H&M | 1.6× | Shopping |
| Footwear | 1.61× | Fashion & Accessoires |
| Jeans | 2.23× | Fashion & Accessoires |
| Blouse | 2.35× | Fashion & Accessoires |
| TK Maxx | 1.51× | Shopping |
| Skirt | 2.05× | Fashion & Accessoires |
| Jacket | 2.29× | Fashion & Accessoires |
| Sweater | 2.28× | Fashion & Accessoires |
| Sportswear (activewear) | 1.61× | Fashion & Accessoires |
| Turkey | 1.56× | Travel & Leisure |
| Parent | 1.52× | Kids & Family |
| Bonprix | 1.57× | Shopping |
| Lingerie | 1.68× | Fashion & Accessoires |
| Undergarment | 1.54× | Fashion & Accessoires |
| Coat (clothing) | 2.32× | Fashion & Accessoires |
| Shirt | 1.94× | Fashion & Accessoires |
| Leggings | 2.08× | Fashion & Accessoires |
| Soap opera | 2.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.3 |
| Spirituality | BALANCE | 1.18 |
| Sports Activity | POWER | 1.15 |
| Creativity | OPEN | 1.14 |
| Indulgence | JOY | 1.1 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 8.9% |
| Brazil | 6.2% |
See Men's clothing audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Men's clothing have in Germany?
Men's clothing has an estimated audience of 11,374,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Men's clothing fans?
62.9% of Men's clothing fans are female, 37.1% are male, with an average age of 39.3 years.
Which brands do Men's clothing fans like most?
Men's clothing fans show strongest brand affinity for Galatasaray S.K. (2.06×), Women's clothing (1.75×), and H&M (1.6×) over the country average.
Where do Men's clothing fans live in Germany?
Men's clothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,816,104), Bayern (reach 2,096,660), and Baden-Württemberg (reach 1,589,877). These three regions account for the largest share of the active audience.
What other brands do Men's clothing fans also like?
Beyond Men's clothing itself, the audience over-indexes on Women's clothing (1.75×), H&M (1.6×), Footwear (1.61×), and Jeans (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Men's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.