Jacket Audience in Germany
Jacket has an estimated audience of 5,125,569 people in Germany. 64.1% are female, 35.9% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Drop shipping, Outerwear, Pets, Satire.
The average Jacket fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Drop shipping, Outerwear, with strongest over-indexing on Tagesschau (1.96× the country average). Demographically, the Jacket audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Creativity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Jacket fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 37.9 |
| Estimated audience size | 5,125,569 |
Audience persona
The typical Jacket fan in Germany is more female, around 37.9 years old, with strong Creativity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,513,120 | 1.35× |
| Bayern | 914,151 | 1.11× |
| Baden-Württemberg | 802,946 | 1.15× |
| Niedersachsen | 580,385 | 1.17× |
| Hessen | 396,529 | 1.02× |
| Berlin | 208,597 | 0.91× |
| Sachsen | 205,717 | 0.82× |
| Schleswig-Holstein | 189,760 | 1.03× |
| Rheinland-Pfalz | 155,346 | 0.6× |
| Brandenburg | 141,874 | 0.89× |
| Hamburg | 139,086 | 1.2× |
| Sachsen-Anhalt | 119,894 | 0.9× |
| Thüringen | 108,292 | 0.83× |
| Mecklenburg-Vorpommern | 84,513 | 0.86× |
| Saarland | 61,794 | 0.98× |
| Bremen | 51,592 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.96× | Movies & TV |
| Drop shipping | 3.06× | Shopping |
| Outerwear | 5.33× | Fashion & Accessoires |
| Pets | 1.65× | Pets & Animals |
| Satire | 3.82× | Literature |
| Real property | 3.73× | Home & Garden |
| Leggings | 3.49× | Fashion & Accessoires |
| Automobiles | 1.59× | Cars & Mobility |
| Pandora | 3.91× | Fashion & Accessoires |
| Black Friday (shopping) | 2.26× | Shopping |
| Crochet | 3.03× | Home & Garden |
| Desigual | 6.98× | Fashion & Accessoires |
| Knitting | 2.53× | Home & Garden |
| Transfermarkt | 2.03× | Sports |
| Gina Tricot | 4.33× | Fashion & Accessoires |
| Headphones | 3.88× | Technology & Electronics |
| Mango | 3.18× | Shopping |
| H&M | 1.54× | Shopping |
| Skirt | 2.34× | Fashion & Accessoires |
| Swimsuit | 2.87× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.52 |
| Early Adopter Mentality | POWER | 1.5 |
| Design Affinity | PREMIUM | 1.37 |
| Price Sensitivity | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.25 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 9.6% |
| China | 6.0% |
See Jacket audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Jacket have in Germany?
Jacket has an estimated audience of 5,125,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jacket fans?
64.1% of Jacket fans are female, 35.9% are male, with an average age of 37.9 years.
Which brands do Jacket fans like most?
Jacket fans show strongest brand affinity for Tagesschau (1.96×), Drop shipping (3.06×), and Outerwear (5.33×) over the country average.
Where do Jacket fans live in Germany?
Jacket fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,513,120), Bayern (reach 914,151), and Baden-Württemberg (reach 802,946). These three regions account for the largest share of the active audience.
What other brands do Jacket fans also like?
Beyond Jacket itself, the audience over-indexes on Drop shipping (3.06×), Outerwear (5.33×), Pets (1.65×), and Satire (3.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.