Rascasse Audience Intelligence

Jacket Audience in Germany

A data profile of the people who buy, follow and care about Jacket in Germany — modelled from more than twelve digital signal sources. Jacket has an estimated audience of 5,125,569 people in Germany.

#638among Topic in Germany#44in Fashion & Accessoires

The average Jacket fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mango, Pandora, Purchase discount, with strongest over-indexing on Mango (5.18× the country average).

Demographically, the Jacket audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jacket fan in Germany is more female, around 37.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Mango.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jacket profile in Germany.

Audience size
5.1M
in Germany
Gender
64.1%♀
35.9% male
Age
37.9
average years
Country rank
#1027
Topic in Germany
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jacket fans

64.1% are female, 35.9% are male, average age 37.9.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Jacket audience in Germany
MetricValue
Female64.1%
Male35.9%
Average age37.9
Estimated audience size5,125,569
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Jacket audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Jacket audience comes from Germany.

Worldwide audience distribution share by country for Jacket
CountryShare
United States11.1%
Japan9.6%
China6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jacket audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jacket fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.25×
02Hamburg~100K1.15×
03Bremen~50K1.14×
04Niedersachsen~600K1.12×
05Baden-Württemberg~700K1.06×
06Bayern~900K1.04×
07Hessen~400K1.01×
08Schleswig-Holstein~200K1.01×
09Saarland~60K1.00×
10Berlin~200K0.96×
11Sachsen-Anhalt~100K0.96×
12Thüringen~100K0.92×
13Brandenburg~100K0.91×
14Mecklenburg-Vorpommern~90K0.90×
15Sachsen~200K0.89×
16Rheinland-Pfalz~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Jacket, Germany
0.82×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jacket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jacket audience
#·InterestCategoryAffinity×
01Formal wearFashion & Accessoires7.17×
02Purchase discountShopping6.06×
03PandoraFashion & Accessoires5.32×
04OuterwearFashion & Accessoires5.31×
05MangoShopping5.18×
06NintendoGames3.36×
07DairyFood & Beverages3.02×
08Anime and manga fandomLiterature2.82×
09High schoolBusiness & Career2.60×
10Cyber MondayShopping2.48×
11SunglassesFashion & Accessoires2.44×
12Men's clothingFashion & Accessoires2.29×
13KnittingHome & Garden2.21×
14Black Friday (shopping)Shopping2.17×
15Drop shippingShopping2.02×
16SkirtFashion & Accessoires2.00×
17Sportswear (activewear)Fashion & Accessoires1.84×
18HermèsFashion & Accessoires1.58×
19TagesschauMovies & TV1.56×
20TK MaxxShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jacket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jacket audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.71×
Early Adopter MentalityPOWER1.56×
IndulgenceJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jacket audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
Sports ActivityPOWER0.93×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jacket have in Germany?

Jacket has an estimated audience of 5,125,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jacket fans?

64.1% of Jacket fans are female, 35.9% are male, with an average age of 37.9 years.

03

Which brands do Jacket fans like most?

Jacket fans show strongest brand affinity for Mango (5.18×), Pandora (5.32×), and Purchase discount (6.06×) over the country average.

04

Where do Jacket fans live in Germany?

Jacket fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Jacket fans also like?

Beyond Jacket itself, the audience over-indexes on Pandora (5.32×), Purchase discount (6.06×), Outerwear (5.31×), and Formal wear (7.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Jacket audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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