A data profile of the people who buy, follow and care about Jacket in France — modelled from more than twelve digital signal sources. Jacket has an estimated audience of 3,484,373 people in France.
Jacket has an estimated audience of 3,484,373 people in France. 65.7% are female, 34.3% are male, average age 39.8. Top brand affinities: Deal of the day, Formal wear, Cashback reward program, Pandora, Kitchen.
Top brand affinities include Deal of the day, Formal wear, Cashback reward program, with strongest over-indexing on Deal of the day (4.53× the country average).
Demographically, the Jacket audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Jacket fan in France is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Jacket profile in France.
65.7% are female, 34.3% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 39.8 |
| Estimated audience size | 3,484,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Jacket audience comes from France.
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 9.6% |
| China | 6.0% |
The strongest cross-interests of the Jacket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strapless dress | Fashion & Accessoires | 14.29× | ||
| 02 | Esselunga | Shopping | 14.28× | ||
| 03 | OVS | Fashion & Accessoires | 10.66× | ||
| 04 | Cashback reward program | Shopping | 8.57× | ||
| 05 | Formal wear | Fashion & Accessoires | 6.85× | ||
| 06 | Pandora | Fashion & Accessoires | 4.95× | ||
| 07 | Deal of the day | Shopping | 4.53× | ||
| 08 | Outerwear | Fashion & Accessoires | 4.03× | ||
| 09 | Permanent residency | Business & Career | 3.00× | ||
| 10 | Tinder | Internet & Social Media | 3.00× | ||
| 11 | Kitchen garden | Home & Garden | 3.00× | ||
| 12 | Cyber Monday | Shopping | 2.65× | ||
| 13 | Comptoir des Cotonniers | Fashion & Accessoires | 2.62× | ||
| 14 | Political science | Business & Career | 2.61× | ||
| 15 | Zara | Shopping | 2.47× | ||
| 16 | Mango | Shopping | 2.14× | ||
| 17 | Promod | Fashion & Accessoires | 2.00× | ||
| 18 | Kitchen | Home & Garden | 1.99× | ||
| 19 | Apartment | Business & Career | 1.72× | ||
| 20 | Midi Libre | News | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.69× | |
| Indulgence | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Risk Appetite | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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