A data profile of the people who buy, follow and care about Jacket in Italy — modelled from more than twelve digital signal sources. Jacket has an estimated audience of 7,499,709 people in Italy.
Jacket has an estimated audience of 7,499,709 people in Italy. 65.9% are female, 34.1% are male, average age 40.4. Top brand affinities: Formal wear, Deal of the day, Outerwear, TikTok, Hoodie.
Top brand affinities include Formal wear, Deal of the day, Outerwear, with strongest over-indexing on Formal wear (6.96× the country average).
Demographically, the Jacket audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Jacket fan in Italy is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Formal wear.
The key figures that characterise the Jacket profile in Italy.
65.9% are female, 34.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 40.4 |
| Estimated audience size | 7,499,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Jacket audience comes from Italy.
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 9.6% |
| China | 6.0% |
The strongest cross-interests of the Jacket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formal wear | Fashion & Accessoires | 6.96× | ||
| 02 | Outerwear | Fashion & Accessoires | 4.27× | ||
| 03 | Social shopping | Shopping | 3.55× | ||
| 04 | Pandora | Fashion & Accessoires | 3.02× | ||
| 05 | Hoodie | Fashion & Accessoires | 2.98× | ||
| 06 | Deal of the day | Shopping | 2.96× | ||
| 07 | Wedding dress | Fashion & Accessoires | 2.65× | ||
| 08 | Sneaker collecting | Fashion & Accessoires | 2.58× | ||
| 09 | New Balance | Fashion & Accessoires | 2.24× | ||
| 10 | Lingerie | Fashion & Accessoires | 2.10× | ||
| 11 | Zara | Shopping | 1.93× | ||
| 12 | Luxury yacht | Travel & Leisure | 1.92× | ||
| 13 | Leather | Fashion & Accessoires | 1.81× | ||
| 14 | TikTok | Internet & Social Media | 1.74× | ||
| 15 | Volunteering | Politics & Society | 1.72× | ||
| 16 | Streetwear | Fashion & Accessoires | 1.67× | ||
| 17 | Wikipedia | Internet & Social Media | 1.62× | ||
| 18 | H&M | Shopping | 1.60× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.57× | ||
| 20 | Haute couture | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.47× | |
| Price Sensitivity | PREMIUM | 1.38× | |
| Luxury Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.72× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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