A data profile of the people who buy, follow and care about New Balance in Italy — modelled from more than twelve digital signal sources. New Balance has an estimated audience of 6,334,152 people in Italy.
The average New Balance fan in Italy is 35.3 years old, balanced, and lives primarily in Campania.
The audience is concentrated in Campania, Lombardy, Lazio.
Top brand affinities include FIFA World Cup, Sneakers (footwear), UEFA Champions League, with strongest over-indexing on FIFA World Cup (1.73× the country average).
Demographically, the New Balance audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical New Balance fan in Italy is balanced, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the New Balance profile in Italy.
46.4% are female, 53.6% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 35.3 |
| Estimated audience size | 6,334,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide New Balance audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.1% |
| Italy | 5.1% |
Where the New Balance audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 1.95× | |
| 02 | Puglia | ~700K | 1.64× | |
| 03 | Lazio | ~1M | 1.54× | |
| 04 | Lombardy | ~1.5M | 1.20× | |
| 05 | Emilia-Romagna | ~600K | 1.16× | |
| 06 | Tuscany | ~500K | 1.12× | |
| 07 | Veneto | ~600K | 1.11× | |
| 08 | Marche | ~200K | 1.09× | |
| 09 | Abruzzo | ~100K | 0.92× | |
| 10 | Sicilia | ~500K | 0.89× | |
| 11 | Sardinia | ~200K | 0.88× | |
| 12 | Calabria | ~200K | 0.86× | |
| 13 | Umbria | ~90K | 0.85× | |
| 14 | Trentino-Alto Adige/Südtirol | ~100K | 0.82× | |
| 15 | Piedmont | ~400K | 0.81× | |
| 16 | Basilicata | ~50K | 0.77× | |
| 17 | Liguria | ~100K | 0.72× | |
| 18 | Friuli-Venezia Giulia | ~80K | 0.69× | |
| 19 | Molise | ~20K | 0.64× | |
| 20 | Aosta Valley | ~8K | 0.47× |
The strongest cross-interests of the New Balance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reebok | Fashion & Accessoires | 3.76× | ||
| 02 | JD Sports | Shopping | 3.43× | ||
| 03 | The North Face | Fashion & Accessoires | 3.27× | ||
| 04 | Lacoste | Fashion & Accessoires | 3.05× | ||
| 05 | Sneakers (footwear) | Fashion & Accessoires | 2.43× | ||
| 06 | Foot Locker | Shopping | 2.32× | ||
| 07 | Balenciaga | Fashion & Accessoires | 2.26× | ||
| 08 | Jacket | Fashion & Accessoires | 2.24× | ||
| 09 | Sweater | Fashion & Accessoires | 2.10× | ||
| 10 | Coat (clothing) | Fashion & Accessoires | 2.10× | ||
| 11 | Nike | Fashion & Accessoires | 1.97× | ||
| 12 | Sportswear (activewear) | Fashion & Accessoires | 1.92× | ||
| 13 | Canada | Travel & Leisure | 1.79× | ||
| 14 | Adidas | Fashion & Accessoires | 1.77× | ||
| 15 | FIFA World Cup | Sports | 1.73× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.72× | ||
| 17 | Jeans | Fashion & Accessoires | 1.71× | ||
| 18 | Streetwear | Fashion & Accessoires | 1.67× | ||
| 19 | UEFA Champions League | Sports | 1.57× | ||
| 20 | A.C. Milan | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.55× | |
| Design Affinity | PREMIUM | 1.31× | |
| Price Sensitivity | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.96× | |
| Tradition | CONSERVATISM | 0.96× | |
| Sustainability | BALANCE | 1.01× |
New Balance's target market in Italy covers an estimated 6,334,152 people, concentrated in Campania and Lombardy.
46.4% of the New Balance audience are female, 53.6% are male, with an average age of 35.3 years.
New Balance fans show strongest brand affinity for FIFA World Cup (1.73×), Sneakers (footwear) (2.43×), and UEFA Champions League (1.57×) over the country average.
New Balance fans in Italy are most concentrated in Campania (reach ~1.5M), Lombardy (reach ~1.5M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond New Balance itself, the audience over-indexes on Sneakers (footwear) (2.43×), UEFA Champions League (1.57×), A.C. Milan (1.57×), and Sportswear (activewear) (1.92×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for New Balance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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