A data profile of the people who buy, follow and care about Luxury yacht in Italy — modelled from more than twelve digital signal sources. Luxury yacht has an estimated audience of 7,407,316 people in Italy.
The average Luxury yacht fan in Italy is 44.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Travel Adventures, Virtual community, Pinterest, with strongest over-indexing on Travel Adventures (3.14× the country average).
Demographically, the Luxury yacht audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Luxury yacht fan in Italy is more male, around 44.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Travel Adventures.
The key figures that characterise the Luxury yacht profile in Italy.
44.7% are female, 55.3% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 44.5 |
| Estimated audience size | 7,407,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Luxury yacht audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.0% |
| Italy | 6.2% |
Where the Luxury yacht audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~200K | 1.17× | |
| 02 | Campania | ~900K | 1.11× | |
| 03 | Aosta Valley | ~20K | 1.11× | |
| 04 | Liguria | ~200K | 1.04× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.01× | |
| 06 | Umbria | ~100K | 1.01× | |
| 07 | Trentino-Alto Adige/Südtirol | ~100K | 1.00× | |
| 08 | Basilicata | ~70K | 1.00× | |
| 09 | Molise | ~40K | 1.00× | |
| 10 | Abruzzo | ~200K | 0.99× | |
| 11 | Calabria | ~200K | 0.97× | |
| 12 | Marche | ~200K | 0.97× | |
| 13 | Tuscany | ~500K | 0.96× | |
| 14 | Veneto | ~600K | 0.94× | |
| 15 | Puglia | ~500K | 0.94× | |
| 16 | Sicilia | ~600K | 0.93× | |
| 17 | Piedmont | ~500K | 0.92× | |
| 18 | Emilia-Romagna | ~500K | 0.90× | |
| 19 | Lazio | ~800K | 0.87× | |
| 20 | Lombardy | ~1M | 0.83× |
The strongest cross-interests of the Luxury yacht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 3.93× | ||
| 02 | Virtual community | Technology & Electronics | 3.25× | ||
| 03 | Expensive Taste | Business & Career | 3.24× | ||
| 04 | Travel Adventures | Travel & Leisure | 3.14× | ||
| 05 | Business class | Travel & Leisure | 2.81× | ||
| 06 | Summer vacation | Travel & Leisure | 2.53× | ||
| 07 | Fashion show | Fashion & Accessoires | 2.34× | ||
| 08 | Nature photography | Technology & Electronics | 2.24× | ||
| 09 | Deal of the day | Shopping | 2.20× | ||
| 10 | Natural product | Food & Beverages | 2.12× | ||
| 11 | Haute couture | Fashion & Accessoires | 2.08× | ||
| 12 | Leather | Fashion & Accessoires | 2.06× | ||
| 13 | Internet & Social Media | 1.98× | |||
| 14 | Vacations | Travel & Leisure | 1.83× | ||
| 15 | Gift | Shopping | 1.83× | ||
| 16 | Weddings | Kids & Family | 1.83× | ||
| 17 | Airbnb | Travel & Leisure | 1.78× | ||
| 18 | Holiday | Travel & Leisure | 1.77× | ||
| 19 | Golf | Sports | 1.77× | ||
| 20 | EBay | Shopping | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.18× | |
| Travelling | THRILL | 1.93× | |
| Quality Awareness | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.82× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Mindfulness | BALANCE | 0.91× |
Luxury yacht has an estimated audience of 7,407,316 people in Italy, concentrated in Lombardy and Campania.
44.7% of Luxury yacht fans are female, 55.3% are male, with an average age of 44.5 years.
Luxury yacht fans show strongest brand affinity for Travel Adventures (3.14×), Virtual community (3.25×), and Pinterest (1.98×) over the country average.
Luxury yacht fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~900K), and Lazio (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Luxury yacht itself, the audience over-indexes on Virtual community (3.25×), Pinterest (1.98×), Haute couture (2.08×), and Expensive Taste (3.24×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Luxury yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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