Luxury yacht Audience in United States

Luxury yacht has an estimated audience of 15,082,194 people in United States. 40.0% are female, 60.0% are male, average age 42.7. Top regions: Florida, California, Texas.

The average Luxury yacht fan in United States is 42.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Demographically, the Luxury yacht audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Category: Travel & Leisure · Type: Topic

Demographics of Luxury yacht fans

Demographic split for Luxury yacht audience in United States
MetricValue
Female40.0%
Male60.0%
Average age42.7
Estimated audience size15,082,194

Top regions in United States

Top regions ranked by reach for Luxury yacht in United States
RegionReachAffinity
Florida2,197,7602.15×
California1,853,0491.12×
Texas1,156,0740.89×
New York1,017,3851.21×
Georgia522,7951.13×
North Carolina485,2671.07×
Pennsylvania457,1230.9×
Illinois438,4240.87×
Michigan405,4371.03×
New Jersey386,5541.01×
Ohio380,1220.82×
Massachusetts375,6351.26×
Virginia366,3441×
Washington348,1181.15×
Louisiana334,9391.72×
Maryland300,4691.16×
Tennessee270,7550.89×
South Carolina256,7801.13×
Arizona255,4600.83×
Indiana240,4160.87×
Missouri217,6910.9×
Colorado205,2020.86×
Alabama201,4880.96×
Minnesota179,3550.83×
Connecticut175,5461.16×
Kentucky162,1440.86×
Wisconsin161,3110.71×
Oregon150,3820.87×
Kansas144,6011.22×
Oklahoma142,4910.85×
Nevada137,0940.94×
Mississippi128,1321.03×
Utah116,2650.86×
Hawaii95,1781.47×
Arkansas93,3410.75×
Iowa87,1890.7×
Maine75,6991.4×
Rhode Island63,9621.33×
Idaho58,6090.77×
Washington, District of Columbia56,5951.25×
Nebraska54,6220.72×
West Virginia50,7740.72×
New Hampshire50,5510.85×
New Mexico44,1480.58×
Delaware37,6840.91×
Montana33,1270.79×
Alaska31,6680.98×
Vermont28,1441.06×
South Dakota25,4320.73×
North Dakota24,7620.8×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luxury yacht audience
TraitClusterScore
Luxury OrientationPREMIUM3.53
Quality AwarenessPREMIUM2.52
Design AffinityPREMIUM2.51
Sports ActivityPOWER1.99
SustainabilityBALANCE1.85
TravellingTHRILL1.82

Worldwide distribution

Worldwide audience distribution share by country for Luxury yacht
CountryShare
United States12.6%
Japan7.0%
Italy6.2%

See Luxury yacht audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.