Rascasse Audience Intelligence

Luxury yacht Audience in United States

A data profile of the people who buy, follow and care about Luxury yacht in United States — modelled from more than twelve digital signal sources. Luxury yacht has an estimated audience of 15,082,194 people in United States.

#1577among Topic in United States#204in Travel & Leisure

The average Luxury yacht fan in United States is 42.7 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury yacht profile in United States.

Audience size
15.1M
in United States
Gender
40.0%♀
60.0% male
Age
42.7
average years
Country rank
#2322
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury yacht fans

40.0% are female, 60.0% are male, average age 42.7.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Luxury yacht audience in United States
MetricValue
Female40.0%
Male60.0%
Average age42.7
Estimated audience size15,082,194
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Luxury yacht audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Luxury yacht audience comes from United States.

Worldwide audience distribution share by country for Luxury yacht
CountryShare
United States12.6%
Japan7.0%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury yacht audience in United States is strongest.

Fig. 05

Top regions by affinity

Luxury yacht fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2M2.04×
02Massachusetts~400K1.44×
03Louisiana~300K1.36×
04Maine~70K1.35×
05Rhode Island~60K1.30×
06New York~1M1.19×
07Washington, District of Columbia~50K1.19×
08Connecticut~200K1.18×
09Hawaii~70K1.15×
10Alaska~40K1.13×
11South Carolina~300K1.10×
12North Carolina~500K1.08×
13Georgia~500K1.07×
14Washington~300K1.07×
15Maryland~300K1.07×
16California~2M1.06×
17Michigan~400K1.03×
18Kansas~100K1.02×
19Vermont~30K1.02×
20Mississippi~100K1.00×
21Montana~40K1.00×
22New Jersey~400K0.98×
23Virginia~400K0.97×
24Alabama~200K0.97×
25North Dakota~30K0.97×
26New Hampshire~60K0.96×
27Delaware~40K0.96×
28South Dakota~30K0.95×
29Nevada~100K0.93×
30Utah~100K0.92×
31Tennessee~300K0.91×
32Arkansas~100K0.91×
33Idaho~70K0.91×
34West Virginia~60K0.91×
35Missouri~200K0.90×
36Oklahoma~100K0.89×
37Nebraska~70K0.89×
38Colorado~200K0.88×
39Kentucky~200K0.88×
40Oregon~200K0.88×
41Illinois~400K0.87×
42Minnesota~200K0.87×
43Texas~1M0.86×
44New Mexico~60K0.86×
45Pennsylvania~400K0.85×
46Arizona~300K0.85×
47Indiana~200K0.85×
48Wisconsin~200K0.85×
49Iowa~100K0.85×
50Ohio~400K0.83×
Fig. 06

Affinity by region

Affinity by region — Luxury yacht, United States
0.83×1.00×2.04×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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