Luxury yacht Audience in United States
Luxury yacht has an estimated audience of 15,082,194 people in United States. 40.0% are female, 60.0% are male, average age 42.7. Top regions: Florida, California, Texas.
The average Luxury yacht fan in United States is 42.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas.
Category: Travel & Leisure · Type: Topic
Demographics of Luxury yacht fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 42.7 |
| Estimated audience size | 15,082,194 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 2,197,760 | 2.15× |
| California | 1,853,048 | 1.12× |
| Texas | 1,156,074 | 0.89× |
| New York | 1,017,384 | 1.21× |
| Georgia | 522,794 | 1.13× |
| North Carolina | 485,266 | 1.07× |
| Pennsylvania | 457,122 | 0.9× |
| Illinois | 438,424 | 0.87× |
| Michigan | 405,436 | 1.03× |
| New Jersey | 386,554 | 1.01× |
| Ohio | 380,121 | 0.82× |
| Massachusetts | 375,635 | 1.26× |
| Virginia | 366,344 | 1.0× |
| Washington | 348,117 | 1.15× |
| Louisiana | 334,939 | 1.72× |
| Maryland | 300,469 | 1.16× |
| Tennessee | 270,754 | 0.89× |
| South Carolina | 256,780 | 1.13× |
| Arizona | 255,459 | 0.83× |
| Indiana | 240,415 | 0.87× |
| Missouri | 217,691 | 0.9× |
| Colorado | 205,201 | 0.86× |
| Alabama | 201,487 | 0.96× |
| Minnesota | 179,355 | 0.83× |
| Connecticut | 175,545 | 1.16× |
| Kentucky | 162,144 | 0.86× |
| Wisconsin | 161,311 | 0.71× |
| Oregon | 150,381 | 0.87× |
| Kansas | 144,601 | 1.22× |
| Oklahoma | 142,490 | 0.85× |
| Nevada | 137,093 | 0.94× |
| Mississippi | 128,131 | 1.03× |
| Utah | 116,265 | 0.86× |
| Hawaii | 95,178 | 1.47× |
| Arkansas | 93,340 | 0.75× |
| Iowa | 87,189 | 0.7× |
| Maine | 75,699 | 1.4× |
| Rhode Island | 63,962 | 1.33× |
| Idaho | 58,608 | 0.77× |
| Washington, District of Columbia | 56,595 | 1.25× |
| Nebraska | 54,621 | 0.72× |
| West Virginia | 50,773 | 0.72× |
| New Hampshire | 50,551 | 0.85× |
| New Mexico | 44,148 | 0.58× |
| Delaware | 37,684 | 0.91× |
| Montana | 33,127 | 0.79× |
| Alaska | 31,667 | 0.98× |
| Vermont | 28,144 | 1.06× |
| South Dakota | 25,431 | 0.73× |
| North Dakota | 24,761 | 0.8× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.0% |
| Italy | 6.2% |
See Luxury yacht audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Luxury yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.