A data profile of the people who buy, follow and care about Luxury yacht in United Kingdom — modelled from more than twelve digital signal sources. Luxury yacht has an estimated audience of 5,086,680 people in United Kingdom.
The average Luxury yacht fan in United Kingdom is 45.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Expensive Taste, Travel Adventures, Millie Bobby Brown, with strongest over-indexing on Expensive Taste (6.37× the country average).
Demographically, the Luxury yacht audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Luxury yacht fan in United Kingdom is balanced, around 45.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Expensive Taste.
The key figures that characterise the Luxury yacht profile in United Kingdom.
47.9% are female, 52.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 45.5 |
| Estimated audience size | 5,086,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Luxury yacht audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.0% |
| Italy | 6.2% |
Where the Luxury yacht audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 2.00× | |
| 02 | Scotland | ~500K | 1.05× | |
| 03 | Wales | ~300K | 0.98× | |
| 04 | Northern Ireland | ~100K | 0.96× | |
| 05 | North East | ~200K | 0.94× | |
| 06 | Yorkshire and the Humber | ~400K | 0.92× | |
| 07 | West Midlands | ~200K | 0.92× | |
| 08 | South West | ~400K | 0.88× | |
| 09 | South East | ~600K | 0.87× | |
| 10 | East Midlands | ~300K | 0.87× | |
| 11 | East of England | ~400K | 0.82× | |
| 12 | North West | ~400K | 0.79× |
The strongest cross-interests of the Luxury yacht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 7.22× | ||
| 02 | Expensive Taste | Business & Career | 6.37× | ||
| 03 | Travel Adventures | Travel & Leisure | 5.69× | ||
| 04 | Sandal | Fashion & Accessoires | 4.10× | ||
| 05 | Sky Bet | Games | 4.05× | ||
| 06 | We Buy Any Car | Cars & Mobility | 4.05× | ||
| 07 | Toolstation | Home & Garden | 3.94× | ||
| 08 | Leeds | Travel & Leisure | 3.89× | ||
| 09 | Meme | Internet & Social Media | 3.86× | ||
| 10 | TripAdvisor | Travel & Leisure | 3.68× | ||
| 11 | Home decorating ideas | Home & Garden | 3.68× | ||
| 12 | British Airways | Travel & Leisure | 3.55× | ||
| 13 | Vue Cinemas | Movies & TV | 3.47× | ||
| 14 | NatWest | Business & Career | 3.43× | ||
| 15 | Betfred | Games | 3.33× | ||
| 16 | Home Bargains | Shopping | 3.10× | ||
| 17 | Dunelm | Home & Garden | 3.05× | ||
| 18 | Airbnb | Travel & Leisure | 3.02× | ||
| 19 | Morrisons | Food & Beverages | 2.71× | ||
| 20 | Matalan | Shopping | 2.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.20× | |
| Indulgence | JOY | 2.02× | |
| Travelling | THRILL | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Extroversion | THRILL | 0.82× | |
| Creativity | OPEN | 0.89× |
Luxury yacht has an estimated audience of 5,086,680 people in United Kingdom, concentrated in England and South East.
47.9% of Luxury yacht fans are female, 52.1% are male, with an average age of 45.5 years.
Luxury yacht fans show strongest brand affinity for Expensive Taste (6.37×), Travel Adventures (5.69×), and Millie Bobby Brown (7.22×) over the country average.
Luxury yacht fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~600K), and Scotland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Luxury yacht itself, the audience over-indexes on Travel Adventures (5.69×), Millie Bobby Brown (7.22×), Toolstation (3.94×), and British Airways (3.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Luxury yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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