A data profile of the people who buy, follow and care about Sandal in United Kingdom — modelled from more than twelve digital signal sources. Sandal has an estimated audience of 4,941,898 people in United Kingdom.
Sandal has an estimated audience of 4,941,898 people in United Kingdom. 85.4% are female, 14.6% are male, average age 48.0. Top brand affinities: Birkenstock, Luxury yacht, Volunteering, Kitchen, Weddings.
Top brand affinities include Birkenstock, Luxury yacht, Volunteering, with strongest over-indexing on Birkenstock (8.01× the country average).
Demographically, the Sandal audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
The typical Sandal fan in United Kingdom is more female, around 48.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Birkenstock.
The key figures that characterise the Sandal profile in United Kingdom.
85.4% are female, 14.6% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 85.4% |
| Male | 14.6% |
| Average age | 48.0 |
| Estimated audience size | 4,941,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Sandal audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.8% |
| Brazil | 6.9% |
| Japan | 5.7% |
The strongest cross-interests of the Sandal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birkenstock | Fashion & Accessoires | 8.01× | ||
| 02 | Shoe insert | Health | 6.68× | ||
| 03 | Flip-flops | Fashion & Accessoires | 5.24× | ||
| 04 | Luxury yacht | Travel & Leisure | 4.10× | ||
| 05 | Mother's Day | Kids & Family | 3.28× | ||
| 06 | Volunteering | Politics & Society | 2.61× | ||
| 07 | Garden furniture | Home & Garden | 2.37× | ||
| 08 | TK Maxx | Shopping | 2.34× | ||
| 09 | Refrigerator | Home & Garden | 2.23× | ||
| 10 | IKEA | Home & Garden | 2.10× | ||
| 11 | Weddings | Kids & Family | 2.03× | ||
| 12 | Hobby | Home & Garden | 2.03× | ||
| 13 | Discount stores | Shopping | 2.02× | ||
| 14 | Organic food | Food & Beverages | 1.92× | ||
| 15 | Shopping malls | Shopping | 1.89× | ||
| 16 | Kitchen | Home & Garden | 1.86× | ||
| 17 | H&M | Shopping | 1.83× | ||
| 18 | Aldi | Shopping | 1.79× | ||
| 19 | Fragrances | Beauty & Wellness | 1.69× | ||
| 20 | Politics | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.70× | |
| Sustainability | BALANCE | 1.57× | |
| Indulgence | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.86× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sandal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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