A data profile of the people who buy, follow and care about Sandal in Italy — modelled from more than twelve digital signal sources. Sandal has an estimated audience of 4,903,159 people in Italy.
Sandal has an estimated audience of 4,903,159 people in Italy. 82.1% are female, 17.9% are male, average age 43.1. Top brand affinities: Birkenstock, Volunteering, H&M, Lingerie, IKEA.
Top brand affinities include Birkenstock, Volunteering, H&M, with strongest over-indexing on Birkenstock (7.15× the country average).
Demographically, the Sandal audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
The typical Sandal fan in Italy is more female, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Birkenstock.
The key figures that characterise the Sandal profile in Italy.
82.1% are female, 17.9% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 43.1 |
| Estimated audience size | 4,903,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Sandal audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.8% |
| Brazil | 6.9% |
| Japan | 5.7% |
The strongest cross-interests of the Sandal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birkenstock | Fashion & Accessoires | 7.15× | ||
| 02 | Social shopping | Shopping | 4.47× | ||
| 03 | High-heeled footwear | Fashion & Accessoires | 2.99× | ||
| 04 | Swarovski | Fashion & Accessoires | 2.89× | ||
| 05 | Stradivarius | Shopping | 2.67× | ||
| 06 | Lingerie | Fashion & Accessoires | 2.60× | ||
| 07 | Art jewelry | Fashion & Accessoires | 2.54× | ||
| 08 | Nail salon | Beauty & Wellness | 2.50× | ||
| 09 | H&M | Shopping | 2.45× | ||
| 10 | Artificial nails | Beauty & Wellness | 2.34× | ||
| 11 | OVS | Fashion & Accessoires | 2.33× | ||
| 12 | Manicure | Beauty & Wellness | 2.31× | ||
| 13 | Children's clothing | Fashion & Accessoires | 2.30× | ||
| 14 | Volunteering | Politics & Society | 2.28× | ||
| 15 | IKEA | Home & Garden | 1.82× | ||
| 16 | Personal care | Health | 1.64× | ||
| 17 | Black Friday (shopping) | Shopping | 1.60× | ||
| 18 | Shopping malls | Shopping | 1.59× | ||
| 19 | Fragrances | Beauty & Wellness | 1.56× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.65× | |
| Sustainability | BALANCE | 1.63× | |
| Design Affinity | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Risk Appetite | THRILL | 0.77× | |
| Spirituality | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sandal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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