Sandal Audience in United States
Sandal has an estimated audience of 20,383,572 people in United States. 74.2% are female, 25.8% are male, average age 41.9. Top brand affinities: Goop, Governor of Michigan, Cherish (group), headspace, Fairy godmother.
Top brand affinities include Goop, Governor of Michigan, Cherish (group), with strongest over-indexing on Goop (8.97× the country average). Demographically, the Sandal audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Creativity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sandal fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 41.9 |
| Estimated audience size | 20,383,572 |
Audience persona
The typical Sandal fan in United States is more female, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 8.97× | Internet & Social Media |
| Governor of Michigan | 11.44× | Politics & Society |
| Cherish (group) | 16.46× | Music & Radio |
| headspace | 12.93× | Health |
| Fairy godmother | 9.74× | Literature |
| Historic site | 5.45× | Arts & Culture |
| Google Home | 6.77× | Technology & Electronics |
| Hardik Pandya | 15.54× | Sports |
| Wok | 6.63× | Food & Beverages |
| Nebraska Cornhuskers football | 3.42× | Sports |
| Grace Slick | 7.87× | Music & Radio |
| Hibachi | 6.77× | Food & Beverages |
| Staycation | 2.69× | Home & Garden |
| Home equity | 1.59× | Home & Garden |
| Kikar HaShabbat | 12.77× | News |
| National Paralympic Committee | 18.05× | Sports |
| Hipster | 7.43× | Politics & Society |
| Vocal harmony | 3.5× | Music & Radio |
| Grinch | 3.07× | Movies & TV |
| TV Fanatic | 7.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.35 |
| Creativity | OPEN | 1.35 |
| Price Sensitivity | PREMIUM | 1.33 |
| Indulgence | JOY | 1.31 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Brazil | 6.9% |
| Japan | 5.7% |
See Sandal audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sandal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.