A data profile of the people who buy, follow and care about Sandal in United States — modelled from more than twelve digital signal sources. Sandal has an estimated audience of 20,383,572 people in United States.
Sandal has an estimated audience of 20,383,572 people in United States. 74.2% are female, 25.8% are male, average age 41.9. Top brand affinities: Birkenstock, Planet Fitness, Nordstrom rack, Discount stores, Diaper bag.
Top brand affinities include Birkenstock, Planet Fitness, Nordstrom rack, with strongest over-indexing on Birkenstock (5.88× the country average).
Demographically, the Sandal audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
The typical Sandal fan in United States is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Birkenstock.
The key figures that characterise the Sandal profile in United States.
74.2% are female, 25.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 41.9 |
| Estimated audience size | 20,383,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
The strongest cross-interests of the Sandal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birkenstock | Fashion & Accessoires | 5.88× | ||
| 02 | Diaper bag | Kids & Family | 3.01× | ||
| 03 | QVC | Movies & TV | 3.01× | ||
| 04 | Nordstrom rack | Fashion & Accessoires | 2.44× | ||
| 05 | Planet Fitness | Sports | 2.33× | ||
| 06 | Discount stores | Shopping | 2.33× | ||
| 07 | Lingerie | Fashion & Accessoires | 2.07× | ||
| 08 | Discounts and allowances | Shopping | 1.85× | ||
| 09 | IKEA | Home & Garden | 1.84× | ||
| 10 | J. C. Penney | Shopping | 1.83× | ||
| 11 | Shopping malls | Shopping | 1.80× | ||
| 12 | Hobby Lobby | Home & Garden | 1.69× | ||
| 13 | Handbags | Fashion & Accessoires | 1.69× | ||
| 14 | Beaches | Travel & Leisure | 1.64× | ||
| 15 | Leather | Fashion & Accessoires | 1.62× | ||
| 16 | Organic food | Food & Beverages | 1.61× | ||
| 17 | Nordstrom | Shopping | 1.60× | ||
| 18 | Sephora | Shopping | 1.58× | ||
| 19 | Fragrances | Beauty & Wellness | 1.56× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.64× | |
| Indulgence | JOY | 1.62× | |
| Creativity | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sandal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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