Sandal Audience in United States
Sandal has an estimated audience of 20,383,572 people in United States. 74.2% are female, 25.8% are male, average age 41.9. Top brand affinities: Capital One, Google Maps, Kendra Scott, Indeed.com, Google News.
Top brand affinities include Capital One, Google Maps, Kendra Scott, with strongest over-indexing on Capital One (10.76× the country average). Demographically, the Sandal audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Creativity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sandal fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 41.9 |
| Estimated audience size | 20,383,572 |
Audience persona
The typical Sandal fan in United States is more female, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 10.76× | Business & Career |
| Google Maps | 9.09× | Internet & Social Media |
| Kendra Scott | 20.27× | Fashion & Accessoires |
| Indeed.com | 7.78× | Business & Career |
| Google News | 10.08× | News |
| Diane Keaton | 10.58× | Movies & TV |
| Billy Bob Thornton | 14.48× | Movies & TV |
| CarGurus | 8.9× | Cars & Mobility |
| Jessica Simpson | 21.55× | Music & Radio |
| Circle K | 9.58× | Shopping |
| AccuWeather | 8.72× | Home & Garden |
| Beetlejuice | 6.53× | Movies & TV |
| DeviantArt | 9.18× | Internet & Social Media |
| Catherine Zeta-Jones | 14.8× | Movies & TV |
| Khan Academy | 10.79× | Business & Career |
| Enterprise Rent-A-Car | 7.81× | Cars & Mobility |
| ICloud | 11.46× | Technology & Electronics |
| Eddie Bauer | 16.46× | Fashion & Accessoires |
| Jeff Bezos | 12.98× | Business & Career |
| Rent the Runway | 18.47× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.35 |
| Creativity | OPEN | 1.35 |
| Price Sensitivity | PREMIUM | 1.33 |
| Indulgence | JOY | 1.31 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Brazil | 6.9% |
| Japan | 5.7% |
See Sandal audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sandal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.