Birkenstock Audience in United States

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Birkenstock has an estimated audience of 13,895,834 people in United States. 77.2% are female, 22.8% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: The Perks of Being a Wallflower, Sandal, Macy's, Nordstrom rack, Old Navy.

The average Birkenstock fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Perks of Being a Wallflower, Sandal, Macy's, with strongest over-indexing on The Perks of Being a Wallflower (24.97× the country average). Demographically, the Birkenstock audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Birkenstock fans

Demographic split for Birkenstock audience in United States
MetricValue
Female77.2%
Male22.8%
Average age41.2
Estimated audience size13,895,834

Audience persona

The typical Birkenstock fan in United States is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for The Perks of Being a Wallflower.

Top regions in United States

Top regions ranked by reach for Birkenstock in United States
RegionReachAffinity
California2,015,4581.32×
Texas1,441,5971.21×
Florida883,4350.94×
New York834,8161.08×
North Carolina487,7431.17×
Illinois472,3031.02×
Georgia432,6881.01×
Pennsylvania411,7210.88×
Ohio376,2850.88×
Michigan347,6900.96×
Virginia343,8741.02×
New Jersey331,9790.94×
Washington324,7451.17×
Tennessee291,7261.05×
Arizona289,9731.02×
Massachusetts280,4081.02×
Indiana246,5350.97×
Colorado217,2720.99×
Minnesota216,1121.09×
Wisconsin210,7981.01×
Maryland208,6370.87×
South Carolina207,8080.99×
Oregon192,3681.21×
Missouri192,2790.86×
Alabama189,6780.98×
Kentucky170,8930.98×
Oklahoma143,7710.93×
Connecticut143,6741.03×
Utah135,0011.08×
Arkansas124,2531.09×
Nevada122,9770.92×
Louisiana120,2290.67×
Iowa117,0541.02×
Kansas102,7170.94×
Mississippi100,8360.88×
Idaho78,7731.13×
New Mexico71,7131.03×
Hawaii69,9911.17×
Nebraska65,3900.94×
West Virginia61,2450.95×
Maine56,3741.13×
New Hampshire54,4981×
Montana41,3641.07×
Rhode Island39,1300.88×
Washington, District of Columbia34,8670.83×
Delaware33,6260.88×
South Dakota30,9560.96×
Alaska29,4610.99×
North Dakota27,2330.95×
Vermont24,6021.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birkenstock audience
BrandAffinityCategory
The Perks of Being a Wallflower24.97×Movies & TV
Sandal5.88×Fashion & Accessoires
Macy's3.33×Shopping
Nordstrom rack3.99×Fashion & Accessoires
Old Navy2.8×Fashion & Accessoires
Havaianas21.87×Fashion & Accessoires
Sierra Trading Post10.56×Fashion & Accessoires
Kohl's2.39×Shopping
Lands' End6.15×Fashion & Accessoires
Crocs4.93×Fashion & Accessoires
Aerie (American Eagle Outfitters)4.27×
L.L.Bean4×Fashion & Accessoires
Aerie4.53×Shopping
T.J.Maxx2.64×Shopping
New York City1.7×Travel & Leisure
QVC3.72×Movies & TV
Men's clothing2.15×Fashion & Accessoires
Eddie Bauer6.81×Fashion & Accessoires
Teva15.18×Fashion & Accessoires
Gift1.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birkenstock audience
TraitClusterScore
SustainabilityBALANCE3.16
Design AffinityPREMIUM2.08
CreativityOPEN1.58
IndulgenceJOY1.56
Luxury OrientationPREMIUM1.45
Sports ActivityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Birkenstock
CountryShare
United States25.5%
United Kingdom8.0%
Germany7.6%

See Birkenstock audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Birkenstock have in United States?

Birkenstock has an estimated audience of 13,895,834 people in United States, concentrated in California and Texas.

What is the gender split and age of Birkenstock fans?

77.2% of Birkenstock fans are female, 22.8% are male, with an average age of 41.2 years.

Which brands do Birkenstock fans like most?

Birkenstock fans show strongest brand affinity for The Perks of Being a Wallflower (24.97×), Sandal (5.88×), and Macy's (3.33×) over the country average.

Where do Birkenstock fans live in United States?

Birkenstock fans in United States are most concentrated in California (reach 2,015,458), Texas (reach 1,441,597), and Florida (reach 883,435). These three regions account for the largest share of the active audience.

What other brands do Birkenstock fans also like?

Beyond Birkenstock itself, the audience over-indexes on Sandal (5.88×), Macy's (3.33×), Nordstrom rack (3.99×), and Old Navy (2.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birkenstock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.