Rascasse Audience Intelligence

Birkenstock Target Market in United States

A data profile of the people who buy, follow and care about Birkenstock in United States — modelled from more than twelve digital signal sources. Birkenstock has an estimated audience of 14,000,405 people in United States.

#2among Footwear in United States#242among Brand in United States#123in Fashion & Accessoires

The average Birkenstock fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Perks of Being a Wallflower, Sandal, Macy's, with strongest over-indexing on The Perks of Being a Wallflower (24.97× the country average).

Demographically, the Birkenstock audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birkenstock fan in United States is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for The Perks of Being a Wallflower.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birkenstock profile in United States.

Audience size
14M
in United States
Gender
77.2%♀
22.8% male
Age
41.2
average years
Country rank
#2520
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Birkenstock

77.2% are female, 22.8% are male, average age 41.2.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for Birkenstock audience in United States
MetricValue
Female77.2%
Male22.8%
Average age41.2
Estimated audience size14,000,405
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Birkenstock audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Birkenstock audience comes from United States.

Worldwide audience distribution share by country for Birkenstock
CountryShare
United States25.5%
Germany8.2%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birkenstock audience in United States is strongest.

Fig. 05

Top regions by affinity

Birkenstock customers by region in United States
#RegionReachAffinity×
01California~2M1.23×
02Oregon~200K1.18×
03Texas~1.5M1.17×
04Maine~60K1.16×
05Hawaii~70K1.14×
06Arkansas~100K1.13×
07Idaho~80K1.13×
08North Carolina~500K1.11×
09Vermont~30K1.10×
10Washington~300K1.09×
11Montana~40K1.09×
12Alaska~30K1.08×
13New Mexico~70K1.06×
14Utah~100K1.05×
15Minnesota~200K1.04×
16New Hampshire~60K1.04×
17Tennessee~300K1.03×
18Iowa~100K1.03×
19South Dakota~30K1.03×
20Arizona~300K1.02×
21Virginia~300K1.01×
22Massachusetts~300K1.01×
23Wisconsin~200K1.01×
24Connecticut~100K1.01×
25New York~800K1.00×
26Alabama~200K1.00×
27North Dakota~30K1.00×
28Illinois~500K0.99×
29South Carolina~200K0.99×
30Nebraska~70K0.99×
31West Virginia~60K0.99×
32Georgia~400K0.97×
33Indiana~200K0.97×
34Kentucky~200K0.97×
35Colorado~200K0.95×
36Oklahoma~100K0.95×
37Michigan~300K0.93×
38Kansas~100K0.93×
39Florida~900K0.92×
40New Jersey~300K0.92×
41Mississippi~100K0.92×
42Nevada~100K0.90×
43Rhode Island~40K0.90×
44Delaware~30K0.90×
45Missouri~200K0.88×
46Pennsylvania~400K0.87×
47Ohio~400K0.87×
48Maryland~200K0.85×
49Washington, District of Columbia~30K0.81×
50Louisiana~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Birkenstock, United States
0.70×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birkenstock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birkenstock audience
#·InterestCategoryAffinity×
01The Perks of Being a WallflowerMovies & TV24.97×
02HavaianasFashion & Accessoires21.87×
03Sierra Trading PostFashion & Accessoires10.56×
04Eddie BauerFashion & Accessoires6.81×
05Lands' EndFashion & Accessoires6.15×
06SandalFashion & Accessoires5.88×
07AerieShopping4.53×
08The North FaceFashion & Accessoires4.41×
09Aerie (American Eagle Outfitters)Brand4.27×
10L.L.BeanFashion & Accessoires4.00×
11Nordstrom rackFashion & Accessoires3.99×
12QVCMovies & TV3.72×
13CoachFashion & Accessoires3.55×
14Macy'sShopping3.33×
15Old NavyFashion & Accessoires2.80×
16T.J.MaxxShopping2.64×
17Kohl'sShopping2.39×
18Men's clothingFashion & Accessoires2.15×
19New York CityTravel & Leisure1.70×
20GiftShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birkenstock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birkenstock audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.94×
Design AffinityPREMIUM1.70×
CreativityOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birkenstock audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Career OrientationPOWER0.76×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Birkenstock's target market in United States?

Birkenstock's target market in United States covers an estimated 14,000,405 people, concentrated in California and Texas.

02

What is the gender split and age of Birkenstock customers?

77.2% of the Birkenstock audience are female, 22.8% are male, with an average age of 41.2 years.

03

Which brands do Birkenstock fans like most?

Birkenstock fans show strongest brand affinity for The Perks of Being a Wallflower (24.97×), Sandal (5.88×), and Macy's (3.33×) over the country average.

04

Where do Birkenstock fans live in United States?

Birkenstock fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Birkenstock fans also like?

Beyond Birkenstock itself, the audience over-indexes on Sandal (5.88×), Macy's (3.33×), Nordstrom rack (3.99×), and Havaianas (21.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See Birkenstock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birkenstock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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