Havaianas Audience in United States

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Havaianas has an estimated audience of 930,616 people in United States. 74.2% are female, 25.8% are male, average age 38.4. Top regions: California, Florida, New York. Top brand affinities: Brasserie, road runner sports, Birkenstock, Crocs, IPANEMA.

The average Havaianas fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Brasserie, road runner sports, Birkenstock, with strongest over-indexing on Brasserie (153.92× the country average). Demographically, the Havaianas audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Havaianas fans

Demographic split for Havaianas audience in United States
MetricValue
Female74.2%
Male25.8%
Average age38.4
Estimated audience size930,616

Audience persona

The typical Havaianas fan in United States is more female, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Brasserie.

Top regions in United States

Top regions ranked by reach for Havaianas in United States
RegionReachAffinity
California193,4241.89×
Florida169,7642.69×
New York104,9282.02×
Texas77,1610.96×
New Jersey43,0871.82×
Massachusetts40,0312.18×
Illinois29,7330.96×
Pennsylvania27,9280.89×
Georgia26,2710.92×
North Carolina26,0170.93×
Virginia22,6641×
Hawaii20,2405.06×
Washington18,6271×
Arizona17,7450.93×
Ohio16,2270.57×
Michigan15,8200.65×
Maryland15,7530.98×
Connecticut15,4581.66×
Colorado13,7940.94×
Nevada13,3021.48×
South Carolina12,9180.92×
Tennessee12,6360.68×
Oregon10,4360.98×
Indiana9,7470.57×
Minnesota9,5360.72×
Wisconsin9,1410.65×
Missouri9,0730.6×
Utah8,3361×
Louisiana7,5570.63×
Alabama6,7600.52×
Kentucky6,7010.57×
Oklahoma5,5690.54×
Washington, District of Columbia5,0061.79×
Kansas4,4940.61×
Iowa4,0120.52×
Arkansas3,8760.51×
Mississippi3,6600.48×
New Hampshire3,4740.95×
Rhode Island3,2731.11×
Maine2,9730.89×
Idaho2,9160.62×
New Mexico2,3980.51×
Nebraska2,0660.44×
Montana1,9600.76×
Delaware1,8730.73×
West Virginia1,8270.42×
Vermont1,5230.93×
Alaska1,1750.59×
North Dakota8560.45×
South Dakota8060.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Havaianas audience
BrandAffinityCategory
Brasserie153.92×Food & Beverages
road runner sports58.43×Shopping
Birkenstock10.62×Fashion & Accessoires
Crocs7.13×Fashion & Accessoires
IPANEMA94.25×Travel & Leisure
Superman2.11×Movies & TV
Bengal22.35×Travel & Leisure
Flip-flops8.79×Fashion & Accessoires
Macy's2.78×Shopping
OpenRice52.76×Food & Beverages
Old Navy2.65×Fashion & Accessoires
Nordstrom rack3.21×Fashion & Accessoires
Bosco Wong125.73×Movies & TV
Marvels16.25×Literature
Walter Riso86.97×Literature
Barbie3.73×Movies & TV
Sandal4.15×Fashion & Accessoires
Kohl's2.21×Shopping
James Gandolfini11.25×Movies & TV
Kurt Geiger9.2×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Havaianas audience
TraitClusterScore
Design AffinityPREMIUM2.59
SustainabilityBALANCE2.16
TravellingTHRILL1.63
Luxury OrientationPREMIUM1.63
MindfulnessBALANCE1.61
Sports ActivityPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Havaianas
CountryShare
Brazil49.3%
Italy5.9%
United States5.7%

See Havaianas audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Havaianas have in United States?

Havaianas has an estimated audience of 930,616 people in United States, concentrated in California and Florida.

What is the gender split and age of Havaianas fans?

74.2% of Havaianas fans are female, 25.8% are male, with an average age of 38.4 years.

Which brands do Havaianas fans like most?

Havaianas fans show strongest brand affinity for Brasserie (153.92×), road runner sports (58.43×), and Birkenstock (10.62×) over the country average.

Where do Havaianas fans live in United States?

Havaianas fans in United States are most concentrated in California (reach 193,424), Florida (reach 169,764), and New York (reach 104,928). These three regions account for the largest share of the active audience.

What other brands do Havaianas fans also like?

Beyond Havaianas itself, the audience over-indexes on road runner sports (58.43×), Birkenstock (10.62×), Crocs (7.13×), and IPANEMA (94.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Havaianas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.